Average Completion Time
1 MonthAccreditation
5 CPD HoursLevel
AdvancedStart Time
Anytime100% Online
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Unlimited Access
24/7 access to lectures.
Low Fees
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Advanced Professional Certificate Courses
These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Advanced Professional Certificate in Data Analytics and Strategies
This course is designed to empower participants with a deep understanding of Data Analytics and Strategies in the digital realm. Covering Metrics and KPIs, participants will explore key indicators, data-driven optimization, and ethical considerations in KPI monitoring. In the section on Digital Marketing Strategies, participants will analyze successful case studies, evaluate channel strengths and weaknesses, navigate legal considerations, and understand the importance of customer engagement. The course culminates in Advanced Analytics and Emerging Trends, equipping participants with advanced techniques, the concept of data mining, and strategies for creating customer-centric campaigns in the evolving digital landscape. Throughout, participants will gain the skills to adapt to emerging trends and technologies in the dynamic field of digital marketing.Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Data Analytics Specialist
- Strategic Insights Analyst
- Analytics Strategist
- Data Strategy Consultant
- Analytics Solutions Architect
- Strategic Data Analyst
- Data Intelligence Manager
- Analytics and Strategy Coordinator
- Data Optimization Specialist
- Strategic Analytics Advisor
Course Modules
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Course Structure and Assessment Guidelines
Watch this video to gain further insight.
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Navigating the MSBM Study Portal
Watch this video to gain further insight.
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Interacting with Lectures/Learning Components
Watch this video to gain further insight.
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Digital Marketing Strategies
Self-paced pre-recorded learning content on this topic.
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Introduction to Digital Analytics
Self-paced pre-recorded learning content on this topic.
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Advanced Analytics and Emerging Trends
Self-paced pre-recorded learning content on this topic.
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Data Collection and Analysis
Self-paced pre-recorded learning content on this topic.
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Metrics and KPIs for Digital Marketing
Self-paced pre-recorded learning content on this topic.
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Data Analytics and Strategies
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This course empowers participants with a profound grasp of Data Analytics and Strategies in the digital domain. It covers Metrics, KPIs, and Digital Marketing Strategies, guiding participants through ethical considerations, legal aspects, and advanced techniques to navigate the evolving digital landscape and adapt to emerging trends in the dynamic field of digital marketing.
After the successful completion of this course, you will understand the following;
Introduction to Digital Analytics- Digital analytics and its importance in digital marketing
- Overview of key digital channels and data sources
- Web analytics and digital tracking tools
- The differences between web analytics and digital analytics
- Examples of how digital analytics can be used to inform business decisions and strategies
Data Collection and Analysis
- Best practices for collecting and organizing digital data
- How to use digital analytics tools to analyze data and gain insights
- Data visualization techniques and tools for presenting data effectively
- Strategies for collecting data from different digital channels, including social media, email, and mobile apps
- Best practices for analyzing and interpreting data to drive actionable insights
Metrics and KPIs
- Key performance indicators (KPIs) for digital marketing
- KPI for Different Digital Channels
- Using data to optimize digital marketing campaigns and drive results
- How to establish meaningful KPIs that align with business objectives and goals
- The impact of external factors, on KPIs and digital marketing campaigns.
- The ethical considerations involved in setting and monitoring KPIs in digital marketing.
Digital Marketing Strategies
- The key elements of a successful digital marketing strategy.
- Analyze case studies and examples of successful digital marketing strategies to identify common best practices and successful tactics.
- Evaluate the strengths and weaknesses of different digital marketing channels.
- Legal considerations in digital marketing.
- Dealing with negative reviews and comments.
- The importance of customer engagement and relationship management in digital marketing.
Advanced Analytics and Emerging Trends
- Advanced analytics techniques and tools
- Preparing for the future of digital analytics and marketing
- Concept of data mining and customer journey mapping and be able to create customer-centric marketing campaigns.
- How to stay up-to-date with emerging trends and technologies in digital marketing and be able to adapt to changes in the industry.
-
Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Digital Marketing Strategies
Self-paced pre-recorded learning content on this topic.
-
Introduction to Digital Analytics
Self-paced pre-recorded learning content on this topic.
-
Advanced Analytics and Emerging Trends
Self-paced pre-recorded learning content on this topic.
-
Data Collection and Analysis
Self-paced pre-recorded learning content on this topic.
-
Metrics and KPIs for Digital Marketing
Self-paced pre-recorded learning content on this topic.
-
Data Analytics and Strategies
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Data Analytics Specialist
- Strategic Insights Analyst
- Analytics Strategist
- Data Strategy Consultant
- Analytics Solutions Architect
- Strategic Data Analyst
- Data Intelligence Manager
- Analytics and Strategy Coordinator
- Data Optimization Specialist
- Strategic Analytics Advisor
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
Entrepreneurs or Working Professionals
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
Training 5 or more people?
£25/month (from 5 employees)
(Billed monthly at £25)
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
All our programmes include:
Real-world case studies and Testimonials
- Master the in-demand tech skills with our real-world projects
- Get experience with industry-leading companies
Excellent learner support and guidance provided
- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
Unlock your potential
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Choose a better way to learn
Bring the right people and information together in channels.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
Get access to online study materials. All courses are 100% online and self-paced.Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.2,303,043
Learners' Community1,720
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Nationalities23,678
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