Advanced Professional Certificate Course in Strategic Management and Marketing in Wyoming 2024

programme-banner-image
Icon
Average Completion Time

1 Month

Icon
Accreditation

5 CPD Hours

Icon
Level

Advanced

Icon
Start Time

Anytime

Icon
100% Online

Study online with ease.

Icon
Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Icon
Low Fees

Our fees are low and easy to pay online.

Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate Course in Strategic Management and Marketing in Wyoming 2024
Discount Icon $ 294 $ 163
Limited time offer.

This Advanced Professional Certificate Course in Strategic Management and Marketing provides a comprehensive overview of strategic management concepts in the tourism and hospitality industry, covering strategic decision-making, competitiveness of tourism destinations, and the strategic marketing approaches crucial for success. Participants will delve into the tourism marketing environment, exploring business environment concepts, strategic marketing environmental trends, and the impact of environmental actors. The course further emphasizes strategic planning and analysis in tourism, including stakeholder engagement, marketing evaluation, and considerations for corporate social responsibility. Lastly, participants will gain insights into consumer attitudes and behaviors in tourism, examining human resource management, employment conditions, and the decision-making processes shaping holiday behavior.

This Advanced Professional Certificate Course in Strategic Management and Marketing offers a comprehensive understanding of strategic management concepts in the tourism and hospitality sector, covering topics such as the strategic management process, characteristics of hospitality and tourism management, and the competitiveness of tourism destinations. Additionally, participants will explore strategic approaches to marketing in tourism and hospitality organizations, delving into strategic marketing processes, tourism marketing, and the marketing mix. The curriculum also includes an in-depth examination of the tourism marketing environment, strategic planning and analysis in tourism, and consumer attitudes and behaviors in the tourism industry, providing valuable insights into stakeholder engagement, corporate social responsibility, and the dynamics of human resources in tourism.

After the successful completion of this course, you will understand the following;

Strategic Management Concepts in the Tourism and Hospitality

  • Strategic Management For Hospitality And Tourism.
  • Strategic Management Process
  • Hospitality & Tourism Management – Characteristics, Types, Reason
  • Basic Facts, Levels of Strategic Decision-Making, Position and perspective, strategies in Hotels and Airlines, and four key strategies.
  • Competitiveness of Tourism Destination.

Strategic Approaches to Marketing in Tourism &  Hospitality Organisations

  • Strategic Marketing
  • Strategic Marketing Approach
  • Evolution of The Strategic Marketing Approach
  • Tourism Marketing
  • Strategic Marketing & Management for Tourism & Hospitality
  • Strategic Marketing Process
  • Strategic Marketing Approaches In Tourism & Hospitality Industry
  • Importance of Strategic Marketing For Tourism And Hospitality Organisations
  • Features of Tourism Strategic Marketing
  • Marketing Mix

Tourism Marketing Environment

  • The concept of business environment.
  • The importance of business environment.
  • The concept of strategic marketing environment.
  • The various trends in tourism marketing landscape.
  • The two types of tourism marketing environment.
  • The concept of tourism marketing environmental actors.

Strategic Planning and Analysis in Tourism

  • Strategic Planning in Tourism and Hospitality – Concept, levels,
  • Stakeholder Engagement, Theory, analysis, and types
  • Evaluation of Marketing and Promotional Campaigns
  • Marketing trends
  • Corporate Social Responsibility
  • Business Ethics in Tourism
  • Cultural Change In The Tourism Industry
  • Socially Responsible Tourism

CONSUMER ATTITUDE AND BEHAVIOUR IN TOURISM

  • The concept of managing human resource in tourism.
  • The concept of human resources in tourism, hospitality and events.
  • The concept of employment and working conditions in tourism.
  • The concept of human resources and service quality.
  • The various dimensions of consumer behaviour in tourism.
  • The holiday decision making process in tourism.
  • The consumer decision making model.
  • The various holiday behaviour insight.

 

 

 

 

 




This Course provides a comprehensive exploration of key concepts and strategies essential for success in the dynamic realms of Tourism and Hospitality. Participants will gain expertise in Strategic Management, delving into aspects such as stakeholder engagement, marketing analysis, and evaluation of promotional campaigns. The program also covers Strategic Marketing Approaches in Tourism & Hospitality, emphasizing the significance of marketing mix, tourism marketing environment, and consumer attitudes and behaviors in shaping industry dynamics. Participants will emerge equipped with the knowledge and skills needed to navigate and excel in the competitive landscape of Tourism and Hospitality.

  • Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Strategic Management Concepts in the Tourism and Hospitality

    Self-paced pre-recorded learning content on this topic.

  • Strategic Approaches to Marketing in Tourism & Hospitality Organisations

    Self-paced pre-recorded learning content on this topic.

  • Tourism Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Strategic Planning and Analysis in Tourism

    Self-paced pre-recorded learning content on this topic.

  • Consumer Attitude and Behaviour in Tourism

    Self-paced pre-recorded learning content on this topic.

  • Strategic Management and Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Professionals in the Tourism and Hospitality Industry
  • Marketing Managers in Tourism and Hospitality
  • Strategic Management Practitioners
  • Tourism Destination Managers
  • Hospitality and Tourism Executives
  • Marketing and Planning Professionals in the Travel Sector
  • Stakeholders in Tourism Development
  • Corporate Social Responsibility Practitioners
  • Individuals Interested in Tourism Marketing
  • Those Seeking Expertise in Consumer Behavior in Tourism

$ 163 $ 294

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

icon
Real-world case studies and Testimonials

With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

icon
Excellent learner support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

icon
Exclusive access to our professional community

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

icon
Flexible learning model

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Unlock your potential

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

unlock-potential

Choose a better way to learn

Bring the right people and information together in channels.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

arrow-image
Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

arrow-image
Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

arrow-image
app-image
Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

arrow-image
arrow-image
A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

arrow-image
Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

certificate-image
Learn fast
Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
Study Online
Get access to online study materials. All courses are 100% online and self-paced.
Global community
Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.

665,042

Learners

1,592

Courses

237

Nationalities

23,192

Organisations

Learn on your time

Watch bite-sized videos or in-depth courses.

cert-segment-image

Get Certified

Earn certificates to add to your LinkedIn profile.

cert-segment-image

Prove your skills

Earn certificates to add to your LinkedIn profile.

cert-segment-image