Average Completion Time
1 MonthAccreditation
5 CPD HoursLevel
AdvancedStart Time
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Advanced Professional Certificate Courses
These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Advanced Professional Certificate Course in Strategic Management and Marketing
This Advanced Professional Certificate Course in Strategic Management and Marketing provides a comprehensive overview of strategic management concepts in the tourism and hospitality industry, covering strategic decision-making, competitiveness of tourism destinations, and the strategic marketing approaches crucial for success. Participants will delve into the tourism marketing environment, exploring business environment concepts, strategic marketing environmental trends, and the impact of environmental actors. The course further emphasizes strategic planning and analysis in tourism, including stakeholder engagement, marketing evaluation, and considerations for corporate social responsibility. Lastly, participants will gain insights into consumer attitudes and behaviors in tourism, examining human resource management, employment conditions, and the decision-making processes shaping holiday behavior.Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Professionals in the Tourism and Hospitality Industry
- Marketing Managers in Tourism and Hospitality
- Strategic Management Practitioners
- Tourism Destination Managers
- Hospitality and Tourism Executives
- Marketing and Planning Professionals in the Travel Sector
- Stakeholders in Tourism Development
- Corporate Social Responsibility Practitioners
- Individuals Interested in Tourism Marketing
- Those Seeking Expertise in Consumer Behavior in Tourism
Course Modules
This Course provides a comprehensive exploration of key concepts and strategies essential for success in the dynamic realms of Tourism and Hospitality. Participants will gain expertise in Strategic Management, delving into aspects such as stakeholder engagement, marketing analysis, and evaluation of promotional campaigns. The program also covers Strategic Marketing Approaches in Tourism & Hospitality, emphasizing the significance of marketing mix, tourism marketing environment, and consumer attitudes and behaviors in shaping industry dynamics. Participants will emerge equipped with the knowledge and skills needed to navigate and excel in the competitive landscape of Tourism and Hospitality.
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Course Structure and Assessment Guidelines
Watch this video to gain further insight.
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Navigating the MSBM Study Portal
Watch this video to gain further insight.
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Interacting with Lectures/Learning Components
Watch this video to gain further insight.
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Strategic Management Concepts in the Tourism and Hospitality
Self-paced pre-recorded learning content on this topic.
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Strategic Approaches to Marketing in Tourism & Hospitality Organisations
Self-paced pre-recorded learning content on this topic.
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Tourism Marketing Environment
Self-paced pre-recorded learning content on this topic.
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Strategic Planning and Analysis in Tourism
Self-paced pre-recorded learning content on this topic.
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Consumer Attitude and Behaviour in Tourism
Self-paced pre-recorded learning content on this topic.
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Strategic Management and Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
After the successful completion of this course, you will understand the following;
Strategic Management Concepts in the Tourism and Hospitality
- Strategic Management For Hospitality And Tourism.
- Strategic Management Process
- Hospitality & Tourism Management – Characteristics, Types, Reason
- Basic Facts, Levels of Strategic Decision-Making, Position and perspective, strategies in Hotels and Airlines, and four key strategies.
- Competitiveness of Tourism Destination.
Strategic Approaches to Marketing in Tourism & Hospitality Organisations
- Strategic Marketing
- Strategic Marketing Approach
- Evolution of The Strategic Marketing Approach
- Tourism Marketing
- Strategic Marketing & Management for Tourism & Hospitality
- Strategic Marketing Process
- Strategic Marketing Approaches In Tourism & Hospitality Industry
- Importance of Strategic Marketing For Tourism And Hospitality Organisations
- Features of Tourism Strategic Marketing
- Marketing Mix
Tourism Marketing Environment
- The concept of business environment.
- The importance of business environment.
- The concept of strategic marketing environment.
- The various trends in tourism marketing landscape.
- The two types of tourism marketing environment.
- The concept of tourism marketing environmental actors.
Strategic Planning and Analysis in Tourism
- Strategic Planning in Tourism and Hospitality – Concept, levels,
- Stakeholder Engagement, Theory, analysis, and types
- Evaluation of Marketing and Promotional Campaigns
- Marketing trends
- Corporate Social Responsibility
- Business Ethics in Tourism
- Cultural Change In The Tourism Industry
- Socially Responsible Tourism
CONSUMER ATTITUDE AND BEHAVIOUR IN TOURISM
- The concept of managing human resource in tourism.
- The concept of human resources in tourism, hospitality and events.
- The concept of employment and working conditions in tourism.
- The concept of human resources and service quality.
- The various dimensions of consumer behaviour in tourism.
- The holiday decision making process in tourism.
- The consumer decision making model.
- The various holiday behaviour insight.
This Course provides a comprehensive exploration of key concepts and strategies essential for success in the dynamic realms of Tourism and Hospitality. Participants will gain expertise in Strategic Management, delving into aspects such as stakeholder engagement, marketing analysis, and evaluation of promotional campaigns. The program also covers Strategic Marketing Approaches in Tourism & Hospitality, emphasizing the significance of marketing mix, tourism marketing environment, and consumer attitudes and behaviors in shaping industry dynamics. Participants will emerge equipped with the knowledge and skills needed to navigate and excel in the competitive landscape of Tourism and Hospitality.
-
Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Strategic Management Concepts in the Tourism and Hospitality
Self-paced pre-recorded learning content on this topic.
-
Strategic Approaches to Marketing in Tourism & Hospitality Organisations
Self-paced pre-recorded learning content on this topic.
-
Tourism Marketing Environment
Self-paced pre-recorded learning content on this topic.
-
Strategic Planning and Analysis in Tourism
Self-paced pre-recorded learning content on this topic.
-
Consumer Attitude and Behaviour in Tourism
Self-paced pre-recorded learning content on this topic.
-
Strategic Management and Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Professionals in the Tourism and Hospitality Industry
- Marketing Managers in Tourism and Hospitality
- Strategic Management Practitioners
- Tourism Destination Managers
- Hospitality and Tourism Executives
- Marketing and Planning Professionals in the Travel Sector
- Stakeholders in Tourism Development
- Corporate Social Responsibility Practitioners
- Individuals Interested in Tourism Marketing
- Those Seeking Expertise in Consumer Behavior in Tourism
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
Entrepreneurs or Working Professionals
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
Training 5 or more people?
£25/month (from 5 employees)
(Billed monthly at £25)
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
All our programmes include:
Real-world case studies and Testimonials
- Master the in-demand tech skills with our real-world projects
- Get experience with industry-leading companies
Excellent learner support and guidance provided
- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
Unlock your potential
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Choose a better way to learn
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
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