Average Completion Time
2 WeeksAccreditation
3 CPD HoursLevel
AdvancedStart Time
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour
This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies.
Upon completion, participants will master:
- Importance and factors influencing consumer behavior, its types, and group influences.
- Varied forms of reference groups shaping consumer decisions.
- Nature and types of consumer involvement in buying behavior.
- Insights into consumer buying behavior dynamics.
- Understanding diffusion of innovation and the innovation adoption curve.
- Impact of technology on consumer behavior and decision-making for new products.
Course Details
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Market Research Manager
- Behavioural Economist
- Consumer Insights Consultant
- Decision Making Strategist
- Consumer Psychology Researcher
- Consumer Insights Analyst
- Behavioral Scientist
- Market Intelligence Specialist
- Customer Experience Designer
Course Modules
In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.
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VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Factors Influencing Consumer Decision Making Behaviour
Self-paced pre-recorded learning content on this topic.
-
Factors Influencing Consumer Decision Making Behaviour
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies.
Upon completion, participants will master:
- Importance and factors influencing consumer behavior, its types, and group influences.
- Varied forms of reference groups shaping consumer decisions.
- Nature and types of consumer involvement in buying behavior.
- Insights into consumer buying behavior dynamics.
- Understanding diffusion of innovation and the innovation adoption curve.
- Impact of technology on consumer behavior and decision-making for new products.
In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.
-
VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Factors Influencing Consumer Decision Making Behaviour
Self-paced pre-recorded learning content on this topic.
-
Factors Influencing Consumer Decision Making Behaviour
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Market Research Manager
- Behavioural Economist
- Consumer Insights Consultant
- Decision Making Strategist
- Consumer Psychology Researcher
- Consumer Insights Analyst
- Behavioral Scientist
- Market Intelligence Specialist
- Customer Experience Designer
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
16-25 Initiative
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
Entrepreneurs or Working Professionals
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
Training 5 or more people?
£25/month (from 5 employees)
(Billed monthly at £25)
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
All our programmes include:
Real-world case studies and Testimonials
- Master the in-demand tech skills with our real-world projects
- Get experience with industry-leading companies
Excellent learner support and guidance provided
- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
Unlock your potential
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.


Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.


A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
Get easy access to study materials online. All distance learning courses are 100% online and self-paced.Global Community
No conventional requirements needed, courses offered are open to all ages, professions and citizenship.2,309,956
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