Master of Arts (MA) in Digital Marketing
The Master of Arts in Digital Marketing is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The objective of the Master of Arts (M.A) in Digital Marketing is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps develop learners' analytical and critical thinking skills and ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.
The content of the qualification is focused on the following:
- A brief overview of Digital Marketing and its ever-growing importance.
- Understanding Advanced Research Methods and Business functions, including people management
- Analyze consumer trends using advanced analytical tools and concepts.
- Assess and implement Online and Social Media Marketing Strategies.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
University Progression
This course will enable the student to progress to a full Master's degree with our partner University by enrolling for the second stage of the programme.
Stage 2:
This stage is delivered online by our partner university with a study of 30 ECTS:
Entry Requirements
For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:
- Completed undergraduate degree with 240 ECTS.
- Your degree must be from a state or state-recognised higher education institution/university.
- You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree.
- Proof of at least one year’s professional work experience completed prior to the start of the study programme. Work experience must have been gained after the completion of your undergraduate studies.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required.
English Language Skills:
Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills.
You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo.
- Take the online test in just 45 to 60 minutes
- Receive your certified results within 2 days
- Save valuable money and time
We also accept the following English language skills certificates:
- TOEFL (minimum 80 points) or
- IELTS (minimum Level 6) or
- Cambridge Certificate (minimum Grade B)
Course Modules
This module provides the most critical information about the study course and assignment submission.
The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.
The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.
Workshops
Workshops are conducted through live webinars for online students.
Visa Requirements
There is no Visa requirement for this programme.