Module Aim The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.

The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.

The Data Analytics and Strategies module offers a comprehensive exploration of the tools, methodologies, and theories underpinning effective data analysis. It delves into the intricacies of data collection, processing, and interpretation, empowering learners to derive actionable insights from complex datasets. Through practical case studies and hands-on exercises, students develop proficiency in employing statistical techniques and data visualization to inform strategic decision-making. The module emphasizes the integration of cutting-edge technologies like machine learning and predictive modeling to drive informed business strategies. By focusing on real-world applications, it equips participants with the skills to navigate the evolving landscape of data-driven decision-making across diverse industries.

Module Aim The Consumer Behavior module delves deep into understanding the psychology and decision-making processes that drive consumer actions in the marketplace. It explores the intricate interplay between consumer perceptions, motivations, and purchasing behaviors through psychological, sociological, and economic lenses. Participants examine the influence of culture, demographics, and social factors on consumer choices, gaining insights into how these elements shape buying patterns. By analyzing case studies and behavioral models, learners acquire a comprehensive understanding of consumer decision-making, enabling them to formulate effective marketing strategies tailored to diverse consumer segments. Ultimately, the module equips students with the tools to anticipate, interpret, and influence consumer behavior in a rapidly evolving market landscape.

Module Aim This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.

Module Aim The course is designed to help students become good researchers, to become familiar with the steps in proposing research topics, and clearly apply research knowledge in education. After completing the course, students will be able to prepare a research plan, collect data, address research questions and hypotheses, and organize a project report. Learning Outcomes Be able to formulate a research proposal relating to strategic business development Be able to use different research methodologies to gather sufficient and valid data Be able to present research findings in an appropriate format for a target audience Be able to evaluate own skills while undertaking research