Professional Certificate Course in Consumer Behaviour and Hotel Marketing in USA 2024

In partnership with OTHM UK

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Average Completion Time

2 Weeks

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Accreditation

3 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

Study online with ease.

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in USA 2024
Discount Icon $ 75 $ 42
Limited time offer.


Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.

The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.


Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.

After the successful completion of the course, you will be able to learn about the following,

  • What is customer’s Buying Behaviour?
  • Factors Influencing Buying Behaviour in Hotel Marketing.
  • The Buyer Decision Process.
  • Impact of Changes in Consumer Behaviour on Hotels.
  • Provide the service quality and value that guests expect.
  • Meeting Guest Expectations through Planning.
  • The Hospitality Planning Cycle.
  • The importance of a positive client experience to the hotel industry.

 

Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.

  • VIDEO - Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Consumer Behaviour and Hotel Marketing

    Self-paced pre-recorded learning content on this topic.

  • Consumer Behaviour and Hotel Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

  • Hospitality professionals looking to improve their marketing skills
  • Hotel managers seeking to increase revenue and guest satisfaction
  • Marketing professionals interested in the hospitality industry
  • Students and recent graduates pursuing careers in hospitality
  • Entrepreneurs starting their own hospitality businesses
  • Professionals seeking to enhance their resume and career prospects in hospitality

$ 42 $ 75

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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