MSc In Marketing
The current competitive landscape demands a strong focus on marketing for the success of modern organizations. New technologies have introduced more advanced and nuanced marketing techniques, but have also made it challenging for marketers to identify and implement the most appropriate approaches for a given context. A high level of expertise in luxury branding and brand value management is required to optimize marketing functions to target potential customers and improve the experiences of existing clients.
At MSBM, our research-oriented MSc in Marketing program will enrich your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable for contemporary business dynamics. By completing our program, you will develop advanced analytical and technical skills that will enhance your chances of lasting engagement with employers and industry specialists.
Entry Requirements
You are required to hold, at minimum, a recognised bachelor's degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this by submitting a CV, portfolio, and/or personal statement.
English Language Proficiency:
Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.