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Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour in Réunion 2024
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
100% Online
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Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Low Fees
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies.
Upon completion, participants will master:
- Importance and factors influencing consumer behavior, its types, and group influences.
- Varied forms of reference groups shaping consumer decisions.
- Nature and types of consumer involvement in buying behavior.
- Insights into consumer buying behavior dynamics.
- Understanding diffusion of innovation and the innovation adoption curve.
- Impact of technology on consumer behavior and decision-making for new products.
In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.
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Factors Influencing Consumer Decision Making Behaviour
Self-paced pre-recorded learning content on this topic.
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Factors Influencing Consumer Decision Making Behaviour
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Market Research Manager
- Behavioural Economist
- Consumer Insights Consultant
- Decision Making Strategist
- Consumer Psychology Researcher
- Consumer Insights Analyst
- Behavioral Scientist
- Market Intelligence Specialist
- Customer Experience Designer
£ 36 £ 64
- Access to this course.
- Access to learning community.
- Access to library.
- Learn at your own pace.
- Tests to boost your learning.
- Digital certificate when eligible.
All our programmes include:
Real-world case studies and Testimonials
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Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
Exclusive access to our professional community
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
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Our certificates and ID cards are verifiable and are strong proof of learnership.
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Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
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Online courses with compact learning chapters enable you to learn business skills faster than ever.
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