The Master of Arts in Digital Marketing is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The objective of the Master of Arts (M.A) in Digital Marketing is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps develop learners' analytical and critical thinking skills and ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.
The content of the qualification is focused on the following:
- A brief overview of Digital Marketing and its ever-growing importance.
- Understanding Advanced Research Methods and Business functions, including people management
- Analyze consumer trends using advanced analytical tools and concepts.
- Assess and implement Online and Social Media Marketing Strategies.