Average Completion Time
2 WeeksAccreditation
3 CPD HoursLevel
AdvancedStart Time
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
Professional Certificate Course in Profitability and Intellectual Capital
This course aims to equip learners with an understanding of the principles of activity-based costing and its application to customer profitability analysis. Participants will learn how to analyze customer data to identify cost drivers, calculate customer profitability, and customer lifetime value. They will also interpret customer profitability analysis results and develop strategies to maximize customer profitability.
After the successful completion of the course, you will be able to learn about the following,
- Understand the principles of activity-based costing and its application to customer profitability analysis.
- Analyze customer data to identify cost drivers and calculate customer profitability.
- Calculate customer lifetime value using company data.
- Interpret customer profitability analysis results and make recommendations for improvement.
- Develop strategies to maximize customer profitability.
- Define and explain the concepts of customer profitability analysis and customer lifetime value.
- Apply activity-based costing to allocate costs to individual customers and calculate customer profitability.
- Calculate customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
- Evaluate the impact of customer profitability analysis on sales and marketing strategies, customer retention, and customer relationship management.
- Synthesize the relationship between customer profitability and overall organizational profitability.
- Analyze customer data to identify trends and patterns in customer behavior and performance.
- Evaluate the trade-offs between serving profitable and unprofitable customers in decision-making.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry Requirements
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Sales and marketing professionals
- Customer service representatives
- Business analysts
- Financial analysts
- Data analysts
- Operations managers
- Customer experience managers
- Strategic planners
- Business owners and entrepreneurs.
Course Modules
This course provides an in-depth understanding of customer profitability analysis and its role in maximizing customer lifetime value. Participants will learn the principles of activity-based costing and how to apply it to customer profitability analysis. They will also learn how to analyze customer data to identify cost drivers and calculate customer profitability. The course will cover the calculation of customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
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VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
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Profitability and Intellectual Capital
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This course aims to equip learners with an understanding of the principles of activity-based costing and its application to customer profitability analysis. Participants will learn how to analyze customer data to identify cost drivers, calculate customer profitability, and customer lifetime value. They will also interpret customer profitability analysis results and develop strategies to maximize customer profitability.
After the successful completion of the course, you will be able to learn about the following,
- Understand the principles of activity-based costing and its application to customer profitability analysis.
- Analyze customer data to identify cost drivers and calculate customer profitability.
- Calculate customer lifetime value using company data.
- Interpret customer profitability analysis results and make recommendations for improvement.
- Develop strategies to maximize customer profitability.
- Define and explain the concepts of customer profitability analysis and customer lifetime value.
- Apply activity-based costing to allocate costs to individual customers and calculate customer profitability.
- Calculate customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
- Evaluate the impact of customer profitability analysis on sales and marketing strategies, customer retention, and customer relationship management.
- Synthesize the relationship between customer profitability and overall organizational profitability.
- Analyze customer data to identify trends and patterns in customer behavior and performance.
- Evaluate the trade-offs between serving profitable and unprofitable customers in decision-making.
This course provides an in-depth understanding of customer profitability analysis and its role in maximizing customer lifetime value. Participants will learn the principles of activity-based costing and how to apply it to customer profitability analysis. They will also learn how to analyze customer data to identify cost drivers and calculate customer profitability. The course will cover the calculation of customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
This course provides an in-depth understanding of customer profitability analysis and its role in maximizing customer lifetime value. Participants will learn the principles of activity-based costing and how to apply it to customer profitability analysis. They will also learn how to analyze customer data to identify cost drivers and calculate customer profitability. The course will cover the calculation of customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
-
VIDEO - Course Structure and Assessment Guidelines
Watch this video to gain further insight.
-
Navigating the MSBM Study Portal
Watch this video to gain further insight.
-
Interacting with Lectures/Learning Components
Watch this video to gain further insight.
-
Profitability and Intellectual Capital
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Sales and marketing professionals
- Customer service representatives
- Business analysts
- Financial analysts
- Data analysts
- Operations managers
- Customer experience managers
- Strategic planners
- Business owners and entrepreneurs.
Single Course Purchase
(Buy Lifetime Access)What you will get:
- Access to this course.
- Access to library.
Training 5 or more people?
£25/month (from 5 employees)
(Billed monthly at £25)
What you will get:
- Unlimited access to this course
- Unlimited access to all courses in the PCC, APCC and SEP category
- Free Access to Library with over 31 million Journal and Articles
- Verifiable Co-branded Digital Certificate
All our programmes include:
Real-world case studies and Testimonials
- Master the in-demand tech skills with our real-world projects
- Get experience with industry-leading companies
Excellent learner support and guidance provided
- Get help and guidance from our tutors when you need it
- Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
- Enjoy exclusive access to a host of resources curated by industry experts
- Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
- Access our learning materials and resources from anywhere, at any time that suits you.
- With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.
Unlock your potential
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Choose a better way to learn
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn Fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.Study Online
Get easy access to study materials online. All distance learning courses are 100% online and self-paced.Global Community
No conventional requirements needed, courses offered are open to all ages, professions and citizenship.2,302,466
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