Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Profitability and Intellectual Capital

This course aims to equip learners with an understanding of the principles of activity-based costing and its application to customer profitability analysis. Participants will learn how to analyze customer data to identify cost drivers, calculate customer profitability, and customer lifetime value. They will also interpret customer profitability analysis results and develop strategies to maximize customer profitability.

After the successful completion of the course, you will be able to learn about the following,

Understand the principles of activity-based costing and its application to customer profitability analysis.
Analyze customer data to identify cost drivers and calculate customer profitability.
Calculate customer lifetime value using company data.
Interpret customer profitability analysis results and make recommendations for improvement.
Develop strategies to maximize customer profitability.
Define and explain the concepts of customer profitability analysis and customer lifetime value.
Apply activity-based costing to allocate costs to individual customers and calculate customer profitability.
Calculate customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
Evaluate the impact of customer profitability analysis on sales and marketing strategies, customer retention, and customer relationship management.
Synthesize the relationship between customer profitability and overall organizational profitability.
Analyze customer data to identify trends and patterns in customer behavior and performance.
Evaluate the trade-offs between serving profitable and unprofitable customers in decision-making.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Sales and marketing professionals
Customer service representatives
Business analysts
Financial analysts
Data analysts
Operations managers
Customer experience managers
Strategic planners
Business owners and entrepreneurs.

Course Modules

This course provides an in-depth understanding of customer profitability analysis and its role in maximizing customer lifetime value. Participants will learn the principles of activity-based costing and how to apply it to customer profitability analysis. They will also learn how to analyze customer data to identify cost drivers and calculate customer profitability. The course will cover the calculation of customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Profitability and Intellectual Capital

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

After the successful completion of the course, you will be able to learn about the following,

Understand the principles of activity-based costing and its application to customer profitability analysis.
Analyze customer data to identify cost drivers and calculate customer profitability.
Calculate customer lifetime value using company data.
Interpret customer profitability analysis results and make recommendations for improvement.
Develop strategies to maximize customer profitability.
Define and explain the concepts of customer profitability analysis and customer lifetime value.
Apply activity-based costing to allocate costs to individual customers and calculate customer profitability.
Calculate customer lifetime value using company data, including customer acquisition cost and expected customer lifespan.
Evaluate the impact of customer profitability analysis on sales and marketing strategies, customer retention, and customer relationship management.
Synthesize the relationship between customer profitability and overall organizational profitability.
Analyze customer data to identify trends and patterns in customer behavior and performance.
Evaluate the trade-offs between serving profitable and unprofitable customers in decision-making.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Profitability and Intellectual Capital

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

Sales and marketing professionals
Customer service representatives
Business analysts
Financial analysts
Data analysts
Operations managers
Customer experience managers
Strategic planners
Business owners and entrepreneurs.

Single Course Purchase

(Buy Lifetime Access)

₦ 76,760 ^{₦ 138,168}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

₦102,687 /month

(Billed annually at ₦1,232,240)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

₦308,060 /month

(Billed annually at ₦3,696,720)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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