This course covers a wide range of topics related to media and communication, including the definition and purpose of
communication, global media theories, and the evolution of media and communication. Students will learn about the roles of stakeholders in the media communication industry, media literacy, and strategic communication, including the development of the advertising industry and public relations. Additionally, the course covers media regulations, corporate media and communication behaviour, and the future of mass media. 

After the successful completion of this course, you will understand the following;

Communication as Interaction:

• Explore the Definition and purpose of communication.
• Understand the Elements of Communication.
• Explore different Models of Communication as Interaction.
• Understand what effective communication is.
• Explore Global Media Theories (e.g. Authoritarian, Communist, Libertarian, Social Responsibility, etc.
• Understand LEVELS OF COMMUNICATION / STRUCTURE.
• Understand Styles and Techniques: Oral, Written, and Business.

Evolution of Media and Communication in Mass Media:

• Understand the Evolution of Media and Communication like PRINT MEDIA and ELECTRONIC MEDIA.
• Explore Online Media, its tools advantages, and disadvantages.
• Understand the Stakeholder Roles in Media Communication Industry.

Interaction of Media Society and Strategic Communication:

• Understand Media Literacy.
• Understand the Role of Social Values in Communication and The Effect on our Lives – Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning.
• Understand Strategic Communication by exploring the development of the Advertising Industry.
• Understand Advertising in Contemporary Culture.
• Analyze the Business of Public Relations.

Media Regulations and Corporate Media and Communicationehaviour:

• Explore how the media industry is regulated in different ways.
• Understand The laws of Government to control the Press.
• Understand Corporate Media and Communication Media.
• Understand GLOBAL MEDIA AND COMMUNICATION AROUND THE WORLD
• Explore the Future of Mass Media.
• Explore Modern Media Delivery Pros and Cons.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• CEO, Director, Manager, Supervisor
• Journalists and reporters
• Media managers and executives
• Advertising and public relations professionals
• Social media strategists and content creators
• Marketing and branding professionals
• Educators and researchers in media studies
• Filmmakers and video producers
• Graphic designers and visual artists
• Web developers and digital content creators
• Public officials and policymakers involved in media regulation