MBA In Strategic Management

Learn more about the programme

Every organization requires a well-crafted strategy to achieve its goals and objectives. MSBM understands this fundamental aspect of management and offers a 100% online MBA program in Strategic Management that can help you reach new heights within your organization.

Strategic Management involves utilizing specialized knowledge, skills, techniques, and tools to achieve organizational goals. It helps organizations create a carefully researched and documented blueprint for managing the strategic planning cycle. Organizations with the best outcomes often have robust strategic planning processes and experienced management that can effectively implement those plans.

To reach the strategic planning phase, Strategic Management involves several essential processes. It helps ensure that management has access to the best information to develop a strategic plan that has the highest chance of success. It encompasses critical aspects like risk management, dynamic planning, change management, milestone measurements, action plans, gap reviews, and more.

The MSBM MBA in Strategic Management is designed to cater to the needs of both experienced professionals and recent graduates looking to acquire knowledge and skills in Strategic Management. The program aims to instil strategic thinking, critical analysis, a big-picture view, line of sight, and business acumen among its students. The program is offered entirely online, making it easy for students to balance their professional and academic commitments.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

You are required to hold, at minimum, a recognised bachelor's degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this by submitting a CV, portfolio, and/or personal statement.

English Language Proficiency:

Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

English Proficiency Waivers:

The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.

Course Modules

This module provides the most critical information about the study course and assignment submission.

Navigating the MSBM Study Portal

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Course Structure and Guidelines

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Interacting with Lectures/Learning Components

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VIDEO - How to Avoid Plagiarism in Your Writing

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Harvard Referencing Style Guide

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How to Summarise - Assignment Guide

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Summarising, Paraphrasing, Quotation for your Assignment

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Official-Title-Page-MBA

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Fundamental Concepts in Marketing

Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding the Extended Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding External and Internal Environment for designing a market plan

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Starbucks is using pricing strategy for profit maximization

Downloadable material to advance your understanding of this module.
Marketing planning and strategy

Self-paced pre-recorded learning content on this topic.
Strategising for Marketing Operations

Self-paced pre-recorded learning content on this topic.
Marketing Function Interrelationships and Entrepreneurial Marketing

Self-paced pre-recorded learning content on this topic.
The Strategic Marketing Process

Self-paced pre-recorded learning content on this topic.
CASE STUDY - MasterCard Global Targeted Content Marketing

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Strategic Positioning In the Business Environment

Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies

Self-paced pre-recorded learning content on this topic.
Fundamentals of Branding

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Starbucks's Misunderstandings In Australia

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Branding Decisions and Strategies

Self-paced pre-recorded learning content on this topic.
RESEARCH - Market entry strategies of passenger carmakers

Downloadable material to advance your understanding of this module.
Understanding Brand Identity Personality And Positioning

Self-paced pre-recorded learning content on this topic.
Concepts in Digital Branding

Self-paced pre-recorded learning content on this topic.
Marketing Management

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Understanding Critical Thinking Skills

Self-paced pre-recorded learning content on this topic.
Project Management Skills - Academic

This lecture provide an overview of the understanding and skills required for academic project management.
Project Manager - Role And Skills
Managerial Skills

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The Dynamics of Variance and Differential Analysis

Self-paced pre-recorded learning content on this topic.
Understanding Master Budgeting
Understanding Variable Costing Analysis

Self-paced pre-recorded learning content on this topic.
Understanding Cost Volume Profit Analysis

Self-paced pre-recorded learning content on this topic.
Introduction to Managerial Accounting
Accounting for Financial Reporting

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Understanding Managerial Decision-making and its Biases

Self-paced pre-recorded learning content on this topic.
Decision Dynamics in Leadership and Management

Self-paced pre-recorded learning content on this topic.
Managerial Decision-making Tools and Techniques

Self-paced pre-recorded learning content on this topic.
Strategic Problem-solving Framework and Technology in Decision-making

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Accounting for Managerial Decisions

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Understanding the Principles, Concepts, and Approaches to Leadership

Self-paced pre-recorded learning content on this topic.
CASE STUDY - King of the Hill

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Understanding Leadership Influences: Individual, Team and The Organisation

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Google builds the perfect team

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Leadership and organisational performance

Self-paced pre-recorded learning content on this topic.
Ethical Decision Making And Organisational Value

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Collaboration Shifts a Dysfunctional Culture

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Cutting Edge Leadership

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Understanding cost system and its classification

Self-paced pre-recorded learning content on this topic.
Concepts and Tools of Cost Accounting

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

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Understanding the Concept and Classification of Sources of Funds

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Global Fund Raising Strategies

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Understanding The Financial Performance Analysis

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Financial Analysis Reporting

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Understanding the Financial Ratios and its Various Types

Self-paced pre-recorded learning content on this topic.
Understanding The Budgetary Concepts and Approaches

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

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Understanding the Working Capital Management

This lecture explore the cycle to convert your capital and generate profits.
Understanding the Investment Appraisal Techniques

Self-paced pre-recorded learning content on this topic.
Financial Management

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Inventory Management

Self-paced pre-recorded learning content on this topic.
Quality Assurance and Control

Self-paced pre-recorded learning content on this topic.
Supply Chain Management

Self-paced pre-recorded learning content on this topic.
Understanding Recycling and Waste Management

Self-paced pre-recorded learning content on this topic.
Role of Operations in Business Activities

Self-paced pre-recorded learning content on this topic.
Operations Management: Productivity & Quality

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International Business Environment

Self-paced pre-recorded learning content on this topic.
Managing International Trade

Self-paced pre-recorded learning content on this topic.
Strategic Approach To International Business

Self-paced pre-recorded learning content on this topic.
International Business Operations

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Organisational Structures In International Business

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International Business Environment

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VIDEO - Human Resource Management Today - An Overview

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Understanding the role of human resource management

Self-paced pre-recorded learning content on this topic.
Role of Human Resource Management Strategy in an Organisation

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Contributions of HRM

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Business Dynamics Concerning The Human Resource Strategy

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Case Study - Real-time, authentic employee voice feedback

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Determining Human Resource Requirements

Self-paced pre-recorded learning content on this topic.
Fundamentals Of Human Resource Plan

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Legal And Ethical Requirements Of Human Resource Policies

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Human Resource Management And Organisational Strategy, Structure And Culture

Self-paced pre-recorded learning content on this topic.
Effective Monitoring Of Human Resource Management Activities
People Development and Human Resource Management

Self-paced pre-recorded learning content on this topic.
Case Study - Answering the Phone (Training and Development)

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Developing Human Resource Management, Recruitment and Selection

Self-paced pre-recorded learning content on this topic.
Case Study: Solution for Recruiting Hard-to-Fill Positions

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Employee Retention Concepts, Tools and Strategies

Self-paced pre-recorded learning content on this topic.
Organisational Theory Underpinning Human Resource Management

Self-paced pre-recorded learning content on this topic.
Leadership Practices In An Organisational Context

Self-paced pre-recorded learning content on this topic.
Strategic Leadership And Organisational Development

Self-paced pre-recorded learning content on this topic.
Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

Self-paced pre-recorded learning content on this topic.
Leadership and Managing Human Capital

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Introduction to Hotel Marketing
Marketing Analytics and Its Importance in Hotel Industry

Self-paced pre-recorded learning content on this topic.
Understanding Sales Promotion and Management

Self-paced pre-recorded learning content on this topic.
Consumer Behaviour and Hotel Marketing

Self-paced pre-recorded learning content on this topic.
Sales Management

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Concepts in Employment Law & Labour Law

Self-paced pre-recorded learning content on this topic.
Understanding the impact of commercialization of trust

Self-paced pre-recorded learning content on this topic.
Trust and Equity Governed by English Law

Self-paced pre-recorded learning content on this topic.
Business Law

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Digital Marketing Strategies

Self-paced pre-recorded learning content on this topic.
Introduction to Digital Analytics

Self-paced pre-recorded learning content on this topic.
Advanced Analytics and Emerging Trends

Self-paced pre-recorded learning content on this topic.
Data Collection and Analysis

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Metrics and KPIs for Digital Marketing

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Business Analytics

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A Review of Organizational Theories
Leadership and Organizational Behaviour

Self-paced pre-recorded learning content on this topic.
Organizational Change, Behaviour & Culture

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Organization System Thinking and Structure

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Organisational Behaviour

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Workshops

Workshops are conducted through live webinars for online students.

Visa Requirements

There is no Visa requirement for this programme.