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Master of Arts (MA) in Digital Marketing in New York 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,880+ reviews | 660,000+ learners

$ 5,242 /month
interest-free*

Payments

2 months

Total tuition

$ 10,484

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Duration

12 Months

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Pedagogy

Blended

Master of Arts (MA) in Digital Marketing in New York 2024
Discount Icon $ 5,242 per month | Total $ 10,484
Get up to 45% scholarship when you enrol today.
Offer expires in 19 days

Learn more about the programme

The Master of Arts in Digital Marketing is delivered in two stages. 

Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months

Credits: 30 ECTS

Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months

Credits: 30 ECTS

Assessment: Assignment/Project/Dissertation

The objective of the Master of Arts (M.A) in Digital Marketing is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps develop learners' analytical and critical thinking skills and ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.

The content of the qualification is focused on the following:

  • A brief overview of Digital Marketing and its ever-growing importance.
  • Understanding Advanced Research Methods and Business functions, including people management
  • Analyze consumer trends using advanced analytical tools and concepts. 
  • Assess and implement Online and Social Media Marketing Strategies.

Managers in marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

All of our study programmes are offered 100% in English to prepare you for the international job market best. What are you waiting for?

The Master’s in Digital Marketing online provides the foundation for a successful career in large and small companies worldwide.

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Research Philosophies and Principles

      

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Applied Research

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Digital Marketing Tools

    Self-paced pre-recorded learning content on this topic.

  • Understanding Macro Environment In Digital Marketing Context

    Self-paced pre-recorded learning content on this topic.

  • Engaging Customers in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-Commerce Infrastructure Elements

    Self-paced pre-recorded learning content on this topic.

  • Digital Marketing Technologies

    Self-paced pre-recorded learning content on this topic.

  • Integration Of Digital & Offline Marketing Concepts & Applications

    Self-paced pre-recorded learning content on this topic.

  • Managing Customer Interactions in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Building Consumer Brand Relationship

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-commerce Models and Sales Automation

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Data

    Self-paced pre-recorded learning content on this topic.

  • Digital Promotion Dimensions And Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Digital Marketing And Communication Platforms

    Self-paced pre-recorded learning content on this topic.

  • Interactive Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of a Digital Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Quiz- Online and Social Media Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Performance Marketing - Search and Social module immerses learners in the dynamic realm of digital advertising, focusing on leveraging the power of search engines and social media platforms. Participants delve into the intricacies of targeted advertising, mastering the art of crafting compelling ad campaigns tailored to specific audiences. Through a blend of theoretical concepts and practical hands-on experience, the module covers advanced techniques in keyword optimization, ad bidding strategies, and audience segmentation. Emphasis is placed on analyzing campaign metrics to optimize ROI, harnessing the potential of data-driven decision-making in maximizing marketing performance. Ultimately, participants acquire the skills needed to navigate the evolving landscapes of search engine and social media advertising, driving impactful results for businesses.

  • Introduction to Performance Marketing

    Self-paced pre-recorded learning content on this topic.

  • Search Engine Marketing (SEM)

    Self-paced pre-recorded learning content on this topic.

  • Social Media Advertising

    Self-paced pre-recorded learning content on this topic.

  • Performance Marketing Strategies and Optimisation

    Self-paced pre-recorded learning content on this topic.

  • Quiz Performance Marketing - Search and Social (PMSS)

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Performance Marketing - Affiliate and Mail module delves into the strategic intricacies of leveraging affiliate partnerships and email marketing to drive impactful results in the digital landscape. Participants explore the dynamics of affiliate marketing, learning to cultivate and manage partnerships effectively to expand reach and enhance conversions. Additionally, the module covers the nuances of email marketing strategies, emphasizing the creation of engaging content and automation techniques for effective audience engagement and conversion optimization. Through a blend of theoretical concepts and practical case studies, learners gain insights into harnessing data analytics and segmentation to maximize the performance of affiliate and email marketing campaigns, delivering tangible results for businesses.

  • Native Advertising & Display Advertising

    Self-paced pre-recorded learning content on this topic.

  • Programmatic advertising

    Self-paced pre-recorded learning content on this topic.

  • Affiliate marketing

    Self-paced pre-recorded learning content on this topic.

  • Marketing Cooperation

    Self-paced pre-recorded learning content on this topic.

  • PERFORMANCE MARKETING - AFFILIATE AND MAIL

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

This course will enable the student to progress to a full Master's degree with our partner University by enrolling for the second stage of the programme.

 Stage 2:

This stage is delivered online by our partner university with a study of 30 ECTS:

For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:

  • Completed undergraduate degree with 240 ECTS.
  • Your degree must be from a state or state-recognised higher education institution/university.
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree.
  • Proof of at least one year’s professional work experience completed prior to the start of the study programme. Work experience must have been gained after the completion of your undergraduate studies.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. 


English Language Skills:

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B)

Workshops are conducted through live webinars for online students.

There is no Visa requirement for this programme.

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$ 19,061 $ 10,484

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What makes our business school different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best Master's distance learning courses in New York, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.


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Accredited Degrees

Gain an accredited online Master's through our online course in New York which is recognized and accepted worldwide.

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Low Fees

Get as much as 60% scholarship on our online Master's courses.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

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Graduate On Campus

Celebrate your success by having your graduation on campus.

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Dual Qualifications

Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization

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Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

+971 586 744 707

*Available Mon-Fri 09:00 AM - 05:00 PM GST

Our programme advisors speak:

Get access to complimentary library of 31,000,000+ Articles and Journals

Use the online learning resources collection provided by MSBM to unlock knowledge.

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

get started

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

1

Create a free account

Register to join our online learning platform by filling out our inquiry form.

2

Upload your document

Make available all necessary academic credentials on your student portal.

3

Receive conditional offer letter

The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.

4

Make payment for tuition

The tuition must be paid within the allotted time frame. Greetings on your enrollment!

5

Attend lectures & live webinar classes

Attend lectures on your student portal and join our live webinar classes.

6

Assignment & Assessment

Login into your student portal to take your quiz and assignment..

7

Get your diploma/degree

Receive your globally recognized and WES evaluated certificate.

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Get Your Degree
Get Your Degree
You will receive a degree certificate from MSBM and the Partner University.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Study while you work
Study while you work
Obtain a degree without necessarily leaving your country.

Get Your Degree

You will receive a degree certificate from MSBM and the Partner University.

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Learn Practical Business Modules

Complete several modules ranging from Business Leadership and Managing People.

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Study While You Work

Obtain a degree without necessarily leaving your country.

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