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Master of Arts (MA) in Marketing Management in Muhafazat Zufar 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,869+ reviews | 660,000+ learners

OMR 2,017 /month
interest-free*

Payments

2 months

Total tuition

OMR 4,035

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Duration

12 Months

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Pedagogy

Blended

Master of Arts (MA) in Marketing Management in Muhafazat Zufar 2024
Discount Icon OMR 2,017 per month | Total OMR 4,035
Get up to 44% scholarship when you enrol today.
Offer expires in 24 days

Learn more about the programme

The Master of Business Administration is delivered in two stages. 

Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months

Credits: 30 ECTS

Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months

Credits: 30 ECTS

Assessment: Assignment/Project/Dissertation

The objective of the Master of Arts (M.A) in Marketing Management is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps to develop learners' analytical and critical thinking skills and their ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.

The content of the qualification is focused on the following:

  • A brief overview of International Marketing
  • Understanding Advanced Research Methods and Business functions, including people management
  • Analyse International Consumer Behavior
  • Applied Marketing Research
  • Online and Social Media Marketing

Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

The Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages - MBA

    Downloadable material to advance your understanding of this module.

An International Marketing module aims to provide students with an understanding of the principles and practices of marketing, including developing and implementing effective marketing strategies globally. The module typically covers market research, consumer behaviour, product development, pricing, promotion, and distribution.

  • International Marketing Distribution

    Self-paced pre-recorded learning content on this topic.

  • International Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Nature and Scope of International Marketing

    Self-paced pre-recorded learning content on this topic.

  • Trade Distortion and the Marketing Barriers

    Self-paced pre-recorded learning content on this topic.

  • QUIZ-International Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of an advanced research methods module in marketing management is to provide students with the knowledge and skills necessary to design and conduct rigorous research studies in marketing.

  • Research Philosophies and Principles

     

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Advanced Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The module on International Consumer Behavior aims to provide students with an understanding of the factors that influence consumer behaviour in different cultural and international contexts. Through the completion of this module, students will learn to analyse and understand consumer behaviour in an international context and how to apply this understanding to the development of effective marketing strategies.

  • Understanding Consumer Decision Making Behaviour

     

  • Understanding the Customer Insights in Different contexts

     

  • Factors Influencing Consumer Decision Making Behaviour

      

  • Consumer Behavior Models And Theories

     

  • Understanding Consumer Decision Making Dynamics And Risks

     

  • Consumer Behaviour In Different Organizational Contexts

    Self-paced pre-recorded learning content on this topic.

  • International Consumer Behaviour

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

A module on Applied Marketing Research aims to provide students with the knowledge and skills necessary to design and conduct practical marketing research studies that can be applied in real-world business settings. Through the completion of this module, students will learn to apply research methods to gather and analyse data that can be used to inform business decision-making in areas such as product development, pricing, promotion and distribution.

  • Research Philosophies and Principles

      

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Applied Marketing Research

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

A module on Online and Social Media Marketing aims to provide students with an understanding of the principles and practices of marketing in the digital age, specifically in the context of online and social media platforms. The module typically covers digital marketing strategies, online advertising, social media marketing, e-commerce, web analytics, and digital marketing measurement and metrics. Through the completion of this module, students will learn to develop and implement effective online and social media marketing campaigns that can help businesses reach and engage with their target audiences in the digital space.

  • Digital Marketing Tools

    Self-paced pre-recorded learning content on this topic.

  • Understanding Macro Environment In Digital Marketing Context

    Self-paced pre-recorded learning content on this topic.

  • Engaging Customers in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-Commerce Infrastructure Elements

    Self-paced pre-recorded learning content on this topic.

  • Digital Marketing Technologies

    Self-paced pre-recorded learning content on this topic.

  • Integration Of Digital & Offline Marketing Concepts & Applications

    Self-paced pre-recorded learning content on this topic.

  • Managing Customer Interactions in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Building Consumer Brand Relationship

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-commerce Models and Sales Automation

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Data

    Self-paced pre-recorded learning content on this topic.

  • Digital Promotion Dimensions And Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Digital Marketing And Communication Platforms

    Self-paced pre-recorded learning content on this topic.

  • Interactive Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of a Digital Marketing Environment

    Self-paced pre-recorded learning content on this topic.

This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Current Issues in Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

This course will enable the student to progress to a full Master's degree with our partner University by enrolling for the second stage of the programme.

 Stage 2:

This stage is delivered online by our partner university with a study of 30 ECTS:

  • Digital Business Models
  • ELECTIVE A
  • Master Thesis

For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:

  • Completed undergraduate degree with 240 ECTS.
  • Your degree must be from a state or state-recognised higher education institution/university.
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree.
  • Proof of at least one year’s professional work experience completed prior to the start of the study programme. Work experience must have been gained after the completion of your undergraduate studies.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. 


English Language Skills:

Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills. 

You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo. 

  • Take the online test in just 45 to 60 minutes 
  • Receive your certified results within 2 days 
  • Save valuable money and time 

We also accept the following English language skills certificates: 

  • TOEFL (minimum 80 points) or 
  • IELTS (minimum Level 6) or 
  • Cambridge Certificate (minimum Grade B)

Workshops are conducted through live webinars for online students.

There is no Visa requirement for this programme.

Boost your credibility and advance your knowledge, role and career.

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OMR 2,017 per month

Pay in Full

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OMR 3,668

Get 50% scholarship for one-time payment.

Tuition

44% Scholarship

OMR 7,336 OMR 4,035

Get 44% scholarship when you enrol today. Offer expires in 24 days

What makes our business school different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best MBA distance learning courses in Muhafazat Zufar, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.


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Accredited Degrees

Gain an accredited online MBA through our online course in Muhafazat Zufar which is recognized and accepted worldwide.

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Low Fees

Get as much as 60% scholarship on our online MBA courses.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

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Graduate On Campus

Celebrate your success by having your graduation on campus.

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Dual Qualifications

Earn an MBA Degree + International Postgraduate Diploma in Strategic Management and Leadership

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Personal Counsellor

Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

+971 586 744 707

*Available Mon-Fri 09:00 AM - 05:00 PM GST

Our programme advisors speak:

Get access to complimentary library of 31,000,000+ Articles and Journals

Use the online learning resources collection provided by MSBM to unlock knowledge.

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

get started

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

1

Create a free account

Register to join our online learning platform by filling out our inquiry form.

2

Upload your document

Make available all necessary academic credentials on your student portal.

3

Receive conditional offer letter

The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.

4

Make payment for tuition

The tuition must be paid within the allotted time frame. Greetings on your enrollment!

5

Attend lectures & live webinar classes

Attend lectures on your student portal and join our live webinar classes.

6

Assignment & Assessment

Login into your student portal to take your quiz and assignment..

7

Get your diploma/degree

Receive your globally recognized and WES evaluated certificate.

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Get Your Degree
Get Your Degree
You will receive a degree certificate from MSBM and the Partner University.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Study while you work
Study while you work
Obtain a degree without necessarily leaving your country.

Get Your Degree

You will receive a degree certificate from MSBM and the Partner University.

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Learn Practical Business Modules

Complete several modules ranging from Business Leadership and Managing People.

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Study While You Work

Obtain a degree without necessarily leaving your country.

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