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MSc in Marketing in Muhafazat Masqat 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 22,200+ reviews | 2300000+ learners

OMR 1,731 /month
interest-free*

Payments

2 months

Total tuition

OMR 3,462

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Duration

12 Months

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Pedagogy

Online

MSc in Marketing in Muhafazat Masqat 2024
Discount Icon OMR 1,731 per month | Total OMR 3,462
Get up to 45% scholarship when you enrol today.
Offer expires in 31 days

Learn more about the programme

The current competitive landscape demands a strong focus on marketing for the success of modern organizations. New technologies have introduced more advanced and nuanced marketing techniques, but have also made it challenging for marketers to identify and implement the most appropriate approaches for a given context. A high level of expertise in luxury branding and brand value management is required to optimize marketing functions to target potential customers and improve the experiences of existing clients.

At MSBM, our research-oriented MSc in Marketing program will enrich your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable for contemporary business dynamics. By completing our program, you will develop advanced analytical and technical skills that will enhance your chances of lasting engagement with employers and industry specialists.

 

Our all-inclusive course content is designed to develop and hone your skills at the strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business frameworks.

The following are the educational objectives of our program:

  • Develop skills and capabilities to devise adequate marketing and branding strategies for the business.
  • Motivate employees by aligning their personal goals with organizational objectives; identify methods to retain key employees and train them according to business needs.
  • Interpret qualitative and quantitative data to predict consumer behaviour, target appropriate sets of customers, and improve their experiences.
  • Apply branding strategies to manage the brand value in different nations, communicate the brand’s mission and vision, and turn a local brand into a global brand.
  • Understand ethical aspects while making business decisions; emphasize corporate social responsibility by engaging in community initiatives and sustainable production processes; associate social and environmental concerns with marketing practices.
  • Interpret marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
  • Assess current business scenarios and financial and social risks; employ relevant business decisions to mitigate threats and enhance business profitability in the long run.

  • Navigating the MSBM Study Portal

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  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Page

    Downloadable material to advance your understanding of this module.

  • Understanding the Principles, Concepts, and Approaches to Leadership

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - King of the Hill

    Downloadable material to advance your understanding of this module.

  • Understanding Leadership Influences: Individual, Team and The Organisation

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Google builds the perfect team

    Watch this video to gain further insight.

  • Leadership and organisational performance

    Self-paced pre-recorded learning content on this topic.

  • Ethical Decision Making And Organisational Value

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Collaboration Shifts a Dysfunctional Culture

    Downloadable material to advance your understanding of this module.

  • TRANSFORMATION MANAGEMENT

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • The Macroeconomic Environment

    Self-paced pre-recorded learning content on this topic.

  • Introduction to Managerial Economics & Demand Analysis and Estimation

    Self-paced pre-recorded learning content on this topic.

  • Production and Cost Analysis & Estimation

    Self-paced pre-recorded learning content on this topic.

  • The Market Structure & Game Theory

    Self-paced pre-recorded learning content on this topic.

  • Pricing Practices and Market Failure

    Self-paced pre-recorded learning content on this topic.

  • Managerial Economics

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Understanding Leadership Processes

    Self-paced pre-recorded learning content on this topic.

  • Understanding Organisational Structure

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of Teams and Groups in an Organisation

    Self-paced pre-recorded learning content on this topic.

  • Organisational Context and Contemporary Organisational Behaviour

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of Individual Behaviour in an Organisation

    Self-paced pre-recorded learning content on this topic.

  • Organizational Behaviour

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Introduction to Performance Marketing

    Self-paced pre-recorded learning content on this topic.

  • Search Engine Marketing (SEM)

    Self-paced pre-recorded learning content on this topic.

  • Social Media Advertising

    Self-paced pre-recorded learning content on this topic.

  • Performance Marketing Strategies and Optimisation

    Self-paced pre-recorded learning content on this topic.

  • Marketing in a Digital World

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • The Dynamics of Variance and Differential Analysis

    Self-paced pre-recorded learning content on this topic.

  • Understanding Master Budgeting

     

  • Understanding Variable Costing Analysis

    Self-paced pre-recorded learning content on this topic.

  • Understanding Cost Volume Profit Analysis

    Self-paced pre-recorded learning content on this topic.

  • Introduction to Managerial Accounting

     

  • Accounting for Financial Reporting

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Inventory Management

    Self-paced pre-recorded learning content on this topic.

  • Quality Assurance and Control

    Self-paced pre-recorded learning content on this topic.

  • Supply Chain Management

    Self-paced pre-recorded learning content on this topic.

  • Understanding Recycling and Waste Management

    Self-paced pre-recorded learning content on this topic.

  • Role of Operations in Business Activities

    Self-paced pre-recorded learning content on this topic.

  • Operations Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • International Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Managing International Trade

    Self-paced pre-recorded learning content on this topic.

  • Strategic Approach To International Business

    Self-paced pre-recorded learning content on this topic.

  • International Business Operations

    Self-paced pre-recorded learning content on this topic.

  • Organisational Structures In International Business

    Self-paced pre-recorded learning content on this topic.

  • International Business Environment

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • CASE STUDY - Strategic Management Approach by TESCO

    Watch this video to gain further insight.

  • Analysing Business Environment and its Impact on Strategic Decision Making

     

  • Understanding the External Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Internal Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Staying ahead in a competitive environment

    Downloadable material to advance your understanding of this module.

  • CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

    Watch this video to gain further insight.

  • Understanding Market Situational Analysis and Organisational Position Measurement

    Self-paced pre-recorded learning content on this topic.

  • Analysing The Effects Of Exiting Plans On Organisation

     

  • Understanding Mandatory Competency & Competitive Advantage of An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Relationship Between Corporate, Business & Operational Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding Strategic Models & Tools

    Self-paced pre-recorded learning content on this topic.

  • Analysing and deciding on the strategic options

     

  • Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Developing An Agreed Strategy Plan For New Action Plan

    Self-paced pre-recorded learning content on this topic.

  • Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Ethics and CSR at Honda

    Downloadable material to advance your understanding of this module.

  • Understanding organisational strategic change management

    Self-paced pre-recorded learning content on this topic.

  • Implementing Strategic Plan

    Self-paced pre-recorded learning content on this topic.

  • Strategic Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Conceptual Consideration of Project Evaluation and Investments

      

  • Evaluation Design, Tools and Techniques

     

  • Entrepreneurship Finance & Valuation

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Production and Cost Analysis & Estimation

    Self-paced pre-recorded learning content on this topic.

  • Optimizing Organizational Productivity and Performance Management

    Self-paced pre-recorded learning content on this topic.

  • Effective Inventory Management

    Self-paced pre-recorded learning content on this topic.

  • New Product Development

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Concepts and Effects of Intellectual Property Law

    Self-paced pre-recorded learning content on this topic.

  • National And International Landscapes Of Intellectual Property Law

    Self-paced pre-recorded learning content on this topic.

  • Remedies For Intellectual Property Infringement

    Self-paced pre-recorded learning content on this topic.

  • Intellectual Property

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Understanding International Equity and Debt Markets

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Trust and Equity Law

    Self-paced pre-recorded learning content on this topic.

  • Creating and Starting a Venture

    Self-paced pre-recorded learning content on this topic.

  • Private Equity and Venture Capital

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • International Entrepreneurial Opportunities

    Self-paced pre-recorded learning content on this topic.

  • Nature and Importance of Entrepreneurship

    Self-paced pre-recorded learning content on this topic.

  • Creating and Starting the Venture

    Self-paced pre-recorded learning content on this topic.

  • Innovation Management

    Self-paced pre-recorded learning content on this topic.

  • Generating and Implementing Business Ideas

    Self-paced pre-recorded learning content on this topic.

  • Entrepreneurial and Social Innovation

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • Research Strategy and Design

    The course aims to equip the learner with the essential technique used to strategize for research design.

  • Supply Chain Network Design

     

  • Designing Supply Chain Networks

    Self-paced pre-recorded learning content on this topic.

  • Design Thinking

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Introduction to Digital Analytics

    Self-paced pre-recorded learning content on this topic.

  • Interaction of Media Society and Strategic Communication

    Self-paced pre-recorded learning content on this topic.

  • Digitalisation and Society

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

You are required to hold, at minimum, a recognised bachelor's degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this by submitting a CV, portfolio, and/or personal statement.

English Language Proficiency:

Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

English Proficiency Waivers: 

The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.

Workshops are conducted by live webinars for online students.


There is no Visa requirement for this programme.

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Tuition

45% Scholarship

OMR 6,294 OMR 3,462

Get 45% scholarship when you enrol today. Offer expires in 31 days

What makes our business school different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best Master's distance learning courses in Muhafazat Masqat, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.

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Accredited Degrees

Gain an accredited online Master's through our online course in Muhafazat Masqat which is recognized and accepted worldwide.

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Low Fees

Get as much as 60% scholarship on our online Master's courses.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

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Graduate On Campus

Celebrate your success by having your graduation on campus.

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Dual Qualifications

Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization

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Personal Counsellor

Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

+971 586 744 707

*Available Mon-Fri 09:00 AM - 05:00 PM GST

Our programme advisors speak:

Get access to complimentary library of 31,000,000+ Articles and Journals

Use the online learning resources collection provided by MSBM to unlock knowledge.

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

get started

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

1

Create a free account

Register to join our online learning platform by filling out our inquiry form.

2

Upload your document

Make available all necessary academic credentials on your student portal.

3

Receive conditional offer letter

The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.

4

Make payment for tuition

The tuition must be paid within the allotted time frame. Greetings on your enrollment!

5

Attend lectures & live webinar classes

Attend lectures on your student portal and join our live webinar classes.

6

Assignment & Assessment

Login into your student portal to take your quiz and assignment..

7

Get your diploma/degree

Receive your globally recognized and WES evaluated certificate.

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Masters Degree Sample Certificate

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You will receive a degree certificate from MSBM and the Partner University.

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Learn Practical Business Modules

Complete several modules ranging from Business Leadership and Managing People.

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Obtain a degree without necessarily leaving your country.

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