International Postgraduate Diploma in Marketing (Level 7)
Aim of the Programme:
Marketing is pivotal to the growth of businesses and is a much sought-after qualification among professionals and business owners. The MSBM International Postgraduate Diploma in Marketing is a specialized Programme that enables students to develop an advanced understanding of concepts, approaches, and tools relevant to the field of Marketing in this era.
Programme Structure
This program consists of 6 compulsory units, which are equal to a total of 120 credits.
Course Details
Upon successful completion of the International Postgraduate Diploma in Marketing, students will be able to:
Marketing Communication:
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Develop integrated marketing communication plans: Formulate comprehensive marketing communication strategies that effectively integrate various communication channels to reach target audiences and achieve marketing objectives.
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Create impactful marketing messages: Craft compelling and persuasive marketing messages tailored to different communication platforms and target segments, using appropriate language, tone, and visual elements.
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Utilize digital marketing communication tools: Utilize digital marketing tools and platforms to plan, execute, and evaluate digital marketing campaigns, including social media marketing, content marketing, email marketing, and search engine optimization.
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Manage marketing communication budgets: Allocate and optimize marketing communication budgets effectively, considering the cost-efficiency and impact of different communication channels and tactics.
Marketing Management:
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Apply marketing principles and concepts: Understand and apply fundamental marketing principles and concepts to develop marketing strategies, conduct market research, segment target markets, and position products and services effectively.
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Analyze consumer behaviour: Analyze consumer behaviour and decision-making processes to identify consumer needs, preferences, and motivations and use these insights to develop customer-centric marketing strategies.
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Develop marketing plans: Develop comprehensive marketing plans that align with organizational objectives, considering market dynamics, competitive forces, and resource constraints.
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Implement marketing strategies: Implement marketing strategies effectively by coordinating marketing activities, monitoring performance, and adjusting strategies based on market feedback and performance indicators.
International Marketing:
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Understand global market dynamics: Analyze and evaluate global market trends, cultural differences, legal and regulatory frameworks, and economic factors to develop effective international marketing strategies.
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Conduct international market research: Plan and conduct market research on international markets to identify market opportunities, assess market potential, and evaluate market entry strategies.
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Develop global marketing strategies: Develop and implement global marketing strategies that address market-specific needs, adapt to cultural nuances, and navigate international distribution channels.
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Manage international marketing operations: Understand the complexities of international marketing operations, including managing international distribution channels, coordinating global marketing teams, and addressing cross-cultural challenges.
Strategic Management:
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Analyze competitive landscapes: Analyze the competitive landscape and industry dynamics to identify opportunities and threats and develop competitive strategies that provide a sustainable advantage.
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Formulate strategic marketing plans: Develop strategic marketing plans that align with organizational goals, considering internal and external factors, market trends, and competitor analysis.
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Implement strategic initiatives: Implement strategic marketing initiatives effectively, considering resource allocation, stakeholder management, and organizational alignment.
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Evaluate strategic marketing performance: Use key performance indicators (KPIs) and strategic marketing metrics to evaluate the effectiveness of strategic marketing initiatives and make data-driven decisions for continuous improvement.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
University Progression
University Top-up
Upon completing this course, students can complete a Master's degree programme from one of our Partner Universities. The top-up programme can be studied online. The top-up may comprise the study of a few modules or a final dissertation project.
(The course tuition fee listed above does NOT include the top-up fee)
For more details and partner Universities offering the topup, please speak to our student advisors.
Entry Requirements
For entry onto theInternational Postgraduate Diploma (IPGD) in Marketing qualification, learners must possess:
- An honours degree in a related subject or the UK level 6 diploma or equivalent overseas qualification, i.e. bachelor's Degree or Higher National Diploma
OR
- Mature learners (over 25) with at least five years of management experience if they do not possess the above qualification (this is reviewed on a case-by-case basis)
Course Modules
This module provides the most critical information about the study course and assignment submission.
In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.
The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems.
We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.
The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.
The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.
Through this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.
The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.
Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.
The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
Workshops
Workshops are conducted by live webinars for online students.
Visa Requirements
There is no Visa requirement for this programme.