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International Postgraduate Diploma in Marketing (Level 7) in Conakry Region 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,553+ reviews | 660,000+ learners

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Duration

9 Months

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Pedagogy

Blended

GNF 15,399,561 /month
interest-free*

Payments

2 months

Total tuition

GNF 30,799,122

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Trusted by employees at:

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Completion Rate

90.1%

Course Pass Rate

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Submission Rate

88%

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International Postgraduate Diploma in Marketing (Level 7) in Conakry Region 2024
Discount Icon GNF 15,399,561 per month | Total GNF 30,799,122
Get up to 47% scholarship when you enrol today.
Offer expires in 19 days

What makes us different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos.
We are one of the fastest growing private business schools, with a stylish blended
learning model that is both online and on campus.

Accredited Degrees

Accredited Degrees

Gain an International Postgraduate Diploma which is recognized and accepted worldwide.

Low Fees

Low Fees

Get as much as 50% scholarship.

100% Assignment Based

100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

Easy Payment Structure

Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

Learn more about the programme

Aim of the Programme:

Marketing is pivotal to the growth of businesses and is a much sought-after qualification among professionals and business owners. The MSBM International Postgraduate Diploma in Marketing is a specialized Programme that enables students to develop an advanced understanding of concepts, approaches, and tools relevant to the field of Marketing in this era.

Programme Structure

This program consists of 6 compulsory units, which are equal to a total of 120 credits.

Upon successful completion of the International Postgraduate Diploma in Marketing, students will be able to:

Marketing Communication:

  1. Develop integrated marketing communication plans: Formulate comprehensive marketing communication strategies that effectively integrate various communication channels to reach target audiences and achieve marketing objectives.

  2. Create impactful marketing messages: Craft compelling and persuasive marketing messages tailored to different communication platforms and target segments, using appropriate language, tone, and visual elements.

  3. Utilize digital marketing communication tools: Utilize digital marketing tools and platforms to plan, execute, and evaluate digital marketing campaigns, including social media marketing, content marketing, email marketing, and search engine optimization.

  4. Manage marketing communication budgets: Allocate and optimize marketing communication budgets effectively, considering the cost-efficiency and impact of different communication channels and tactics.

Marketing Management:

  1. Apply marketing principles and concepts: Understand and apply fundamental marketing principles and concepts to develop marketing strategies, conduct market research, segment target markets, and position products and services effectively.

  2. Analyze consumer behaviour: Analyze consumer behaviour and decision-making processes to identify consumer needs, preferences, and motivations and use these insights to develop customer-centric marketing strategies.

  3. Develop marketing plans: Develop comprehensive marketing plans that align with organizational objectives, considering market dynamics, competitive forces, and resource constraints.

  4. Implement marketing strategies: Implement marketing strategies effectively by coordinating marketing activities, monitoring performance, and adjusting strategies based on market feedback and performance indicators.

International Marketing:

  1. Understand global market dynamics: Analyze and evaluate global market trends, cultural differences, legal and regulatory frameworks, and economic factors to develop effective international marketing strategies.

  2. Conduct international market research: Plan and conduct market research on international markets to identify market opportunities, assess market potential, and evaluate market entry strategies.

  3. Develop global marketing strategies: Develop and implement global marketing strategies that address market-specific needs, adapt to cultural nuances, and navigate international distribution channels.

  4. Manage international marketing operations: Understand the complexities of international marketing operations, including managing international distribution channels, coordinating global marketing teams, and addressing cross-cultural challenges.

Strategic Management:

  1. Analyze competitive landscapes: Analyze the competitive landscape and industry dynamics to identify opportunities and threats and develop competitive strategies that provide a sustainable advantage.

  2. Formulate strategic marketing plans: Develop strategic marketing plans that align with organizational goals, considering internal and external factors, market trends, and competitor analysis.

  3. Implement strategic initiatives: Implement strategic marketing initiatives effectively, considering resource allocation, stakeholder management, and organizational alignment.

  4. Evaluate strategic marketing performance: Use key performance indicators (KPIs) and strategic marketing metrics to evaluate the effectiveness of strategic marketing initiatives and make data-driven decisions for continuous improvement.

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages

    Downloadable material to advance your understanding of this module.

In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.

  • Introduction to Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategic Role of Branding in Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Conceptual Construct of Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - MARKETING COMMUNICATION

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems.

We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.

The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.

The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.

  • International Marketing Distribution

    Self-paced pre-recorded learning content on this topic.

  • International Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Nature and Scope of International Marketing

    Self-paced pre-recorded learning content on this topic.

  • Trade Distortion and the Marketing Barriers

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - INTERNATIONAL MARKETING

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Through this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.

  • CASE STUDY - Strategic Management Approach by TESCO

    Watch this video to gain further insight.

  • Analysing Business Environment and its Impact on Strategic Decision Making

     

  • Understanding the External Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Internal Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Staying ahead in a competitive environment

    Downloadable material to advance your understanding of this module.

  • CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

    Watch this video to gain further insight.

  • Understanding Market Situational Analysis and Organisational Position Measurement

    Self-paced pre-recorded learning content on this topic.

  • Analysing The Effects Of Exiting Plans On Organisation

     

  • Understanding Mandatory Competency & Competitive Advantage of An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Relationship Between Corporate, Business & Operational Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding Strategic Models & Tools

    Self-paced pre-recorded learning content on this topic.

  • Analysing and deciding on the strategic options

     

  • Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Developing An Agreed Strategy Plan For New Action Plan

    Self-paced pre-recorded learning content on this topic.

  • Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Ethics and CSR at Honda

    Downloadable material to advance your understanding of this module.

  • Understanding organisational strategic change management

    Self-paced pre-recorded learning content on this topic.

  • Implementing Strategic Plan

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.

  • Understanding the Principles, Concepts, and Approaches to Leadership

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - King of the Hill

    Downloadable material to advance your understanding of this module.

  • Understanding Leadership Influences: Individual, Team and The Organisation

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Google builds the perfect team

    Watch this video to gain further insight.

  • Leadership and organisational performance

    Self-paced pre-recorded learning content on this topic.

  • Ethical Decision Making And Organisational Value

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Collaboration Shifts a Dysfunctional Culture

    Downloadable material to advance your understanding of this module.

  • QUIZ - Strategic Leadership

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.

  • Research Philosophies and Principles

      

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

     

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Advanced Business Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

University Top-up

Upon completing this course, students can complete a Master's degree programme from one of our Partner Universities. The top-up programme can be studied online. The top-up may comprise the study of a few modules or a final dissertation project. 

(The course tuition fee listed above does NOT include the top-up fee)

For more details and partner Universities offering the topup, please speak to our student advisors.

For entry onto theInternational Postgraduate Diploma (IPGD) in Marketing qualification, learners must possess:

  • An honours degree in a related subject or the UK level 6 diploma or equivalent overseas qualification, i.e. bachelor's Degree or Higher National Diploma

       OR

  • Mature learners (over 25) with at least five years of management experience if they do not possess the above qualification (this is reviewed on a case-by-case basis)

Workshops are conducted by live webinars for online students.

There is no Visa requirement for this programme.

Boost your credibility and advance your knowledge, role and career.

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Tuition

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GNF 58,664,995 GNF 30,799,122

Get 47% scholarship when you enrol today. Offer expires in 19 days

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GNF 29,332,498

Get 50% scholarship for one-time payment.

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Have any questions?

Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.

+971 586 744 707

*Available Mon-Fri 09:00 AM - 05:00 PM GST

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Complete several modules ranging from Business Leadership and Managing People.
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