100%

Completion Rate

99.9%

Success Rate

96%

Student Satisfaction

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    Tuition KRW 1,941,044 KRW 970,522 Limited time offer
  • Hour Glass Icon
    Duration 3 Months
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    Pedagogy Online
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Special Executive Master's Programme in International Marketing Strategy in Ch'ungch'ong-bukto 2022
Discount Icon KRW 1,941,044 KRW 970,522
Limited time offer

Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme

What makes us different ?

We are a world class business school located in the heart of London, Dubai, Muscat and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus.

Learn more about the programme

Course Overview

The MSBM Special Executive Masters Programmes (SEMP) allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability.

The encapsulated Senior Executive Programme in International Marketing Strategy is for high-performance managers and directors who work in critical roles using available resources to effectively produce products and services in a way that satisfies the customers. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing.

This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level.

Mode of Study

Using Web-based technology, this program provides self-paced, individualized instruction that can be taken anywhere and anytime an individual has access to a computer and the Internet. This Programme is suitable for successful professionals or specialists in the private, public, or voluntary sectors who have new management responsibilities and need to quickly expand their management knowledge.

This Programme serves as a refresher course for those who have had their Masters a long time ago and need quick reminders and professional/ academic updates while it serves as a primer for those very experienced Professionals who never made time out for their masters yet they require the academic and practical relevance of this master’s experience.

It is a short executive training that runs online for 3 months. Candidates will run 2 months of active lectures and series of assignments and 1 month for their dissertation. Upon successful completion of the Programme, candidates will be awarded a Continuing Professional Development (CPD) certificate in the specific Programme they have completed.

What is a CPD Course?

Continuing Professional Development (CPD) is the means by which professionals maintain and enhance their knowledge and skills. The world is constantly moving at a very fast pace so undertaking CPD is essential to support a professional in his/her current role as well as helping them with career progression. CPD is all about upgrading knowledge, skills, and capabilities to remain effective and compliant.

A CPD course is an investment that you make in yourself. It’s a way of planning your development that links learning directly to practice. CPD can help you keep your skills and knowledge up to date and prepare you for greater responsibilities. It can boost your confidence, strengthen your professional credibility, and help you become more creative in tackling new challenges.


Is the SEMP International Marketing the right Programme for me?

If you want to understand how to align marketing strategies with business strategy, and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right Programme for you.


Why SEMP International Marketing?

This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level.

This 100% online certificate enhances your understanding of the role of marketing in organizational strategy and highlights the advantages of using a cross-functional perspective to lead successful companies or units.

By the end of three months, you will have worked through several case studies, have access to numerous online academic materials, interact with peers from different countries and backgrounds, and also have received directions from the best business trainers in the business world today.


Who Should Enrol in This online Certificate Program?

The SEMP International Marketing Strategy Programme is designed for entry-level managers, up to mid-level managers, senior managers, or directors who are in a general marketing role or fast approaching such position and are seeking an opportunity to obtain a richer, deeper understanding of marketing skills.

Here are some of our current online SEMP IMS students: 

  • Marketing Professionals
  • Senior Marketing Directors
  • Marketing Managers
  • Business Owners
  • Government officials

This module provides the most critical information about the study course and assignment submission.

  • Assignment Instructions and Guidelines

    Self-paced pre-recorded learning content on this topic.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • How to Navigate Our Portal

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages - SEMP

    Downloadable material to advance your understanding of this module.

The aim of the Digital Marketing Course is to provide students with knowledge about the business advantages of digital marketing and its importance for marketing success. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plans in order to manage a digital marketing performance efficiently.

  • CASE STUDY - American Express Digital Marketing Campaign for SMEs

    Watch this video to gain further insight.

  • Digital Display Advertising

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Tailoring a Message - TV to Online Display

    Downloadable material to advance your understanding of this module.

  • QUIZ - Digital Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This course aims to introduce learners to current debates, theories, and practices in the field of International Business.

  • What Is Strategy?

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Strategic Management Approach by TESCO

    Watch this video to gain further insight.

  • Understanding Strategic Management

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Competitive Environment

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Staying ahead in a competitive environment

    Downloadable material to advance your understanding of this module.

  • Analysing The Competitive Environment

    Self-paced pre-recorded learning content on this topic.

  • Stakeholder Analysis, Organisational Purpose And Organisational Vision

    Self-paced pre-recorded learning content on this topic.

  • Understanding Core Competence

    Self-paced pre-recorded learning content on this topic.

  • Competitive Advantages

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

    Watch this video to gain further insight.

  • Competitive Strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategic Choice

    Self-paced pre-recorded learning content on this topic.

  • Strategy Implementation

    Self-paced pre-recorded learning content on this topic.

  • Strategy Formulation

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Ethics and CSR at Honda

    Downloadable material to advance your understanding of this module.

  • Implementation: Business Ethics And Social Responsibility

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - International Business Strategy

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of the Programme is to provide postgraduate-level education in operations and supply chain management principles, theories and practice. This unit introduces the concepts of logistics and supply chain management. In the modern global marketplace, companies need to be efficient in relation to the movement of supplies and delivery of the final products. The unit explores issues in relation to logistics including value, managing lead time and techniques including just-in-time, and incorporating the role of technology in this process.

  • Introduction To Strategic Operations Management

    Self-paced pre-recorded learning content on this topic.

  • Strategic Thinking For Operations

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Making Operations and Logistic choices

    Downloadable material to advance your understanding of this module.

  • Operations Strategy Planning

    Self-paced pre-recorded learning content on this topic.

  • Product And Process Design

    Self-paced pre-recorded learning content on this topic.

  • Supply Chain Network Design

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - The digital transformation of supply chains

    Watch this video to gain further insight.

  • Layout And Flow Design

    Self-paced pre-recorded learning content on this topic.

  • Hr Issues And Job Design

    Self-paced pre-recorded learning content on this topic.

  • Process Technology

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Combining Information and Operational Technology

    Watch this video to gain further insight.

  • Improvement And Quality In Operations

    Self-paced pre-recorded learning content on this topic.

  • Planning And Control I: Capacity And Demand

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Managing capacity during Nissan production cuts

    Downloadable material to advance your understanding of this module.

  • Planning And Control II: Inventory And Scheduling

    Self-paced pre-recorded learning content on this topic.

  • Challenges For The Future

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Operations and Supply Chain Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The module introduces the fundamentals of PR, looks at the role of the PR practitioner and introduces fundamental PR skills including how to work with the media, what makes a great news story and how to write effectively for online and offline channels.

  • Introduction To Public Relations

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Sparkling Water Public Relations Campaign

    Watch this video to gain further insight.

  • Public Relations Plan And Activation

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How a Communication Campaign Saved UBER Billions

    Downloadable material to advance your understanding of this module.

  • Evaluation Of Public Relations Activities

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Public Relations

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.

  • Culture, Mindsets And Behaviour

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Cross-Cultural Consumer Behavior

    Self-paced pre-recorded learning content on this topic.

  • Global vs Local Consumerism

    Self-paced pre-recorded learning content on this topic.

  • Convergence Of Marketing Environments

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Cross-Cultural Market Research

    Self-paced pre-recorded learning content on this topic.

  • Buyer Behaviour And Targeting

    Self-paced pre-recorded learning content on this topic.

  • Global vs Local Consumerism II

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • International Pricing

    Self-paced pre-recorded learning content on this topic.

  • Distribution, Sales Promotion And Market Entry Strategy

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • International Marketing Communications And Buyer Behaviour

    Self-paced pre-recorded learning content on this topic.

  • Improving International Marketing Communications And Promotions

    Self-paced pre-recorded learning content on this topic.

  • Critical Reflection Of Key Issues In International Marketing Strategy

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

Students who successfully complete the online S.E.M.P programme will receive a Special Executive Masters Programme in International Marketing from the Metropolitan School of Business and Management UK.

The Special Executive Masters Certificates are Non-credit bearing and Non-Degree Certificates.

These are not actual Masters Certificate but a trademark of the Metropolitan School of Business and Management. However, the modules of the Special Executive Masters Programme are modelled after the regular Master's programmes which allow delegates to gain a thorough knowledge of the subject.

This programme cannot be used to pursue an academic PhD.

However the relevancy of the certificate lies in the knowledge of the bearer to demonstrate ground knowledge of the subject the certificate was issued in, and this certificate counts towards the appropriate Continuous Professional Development (CPD).

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors.

There are no Visa Requirements for this Course as its an Online Course.
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SEMP Online Sample Certificate

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Complete several modules ranging from Business Leadership and Managing People.
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