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Average Completion Time
2 Weeks
Efforts
3 hours
Level
Advanced
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Anytime
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Professional Certificate in International Consumer Behaviour in Cape Verde 2022
Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
The Professional Certificate in International Consumer Behaviour aims to equip the learner with concepts and skills in the understanding of different cultural influences on consumer preferences. The learner will be able to understand the international culture, its elements so that the marketing campaigns could be adapted accordingly.
Learning Outcomes
After the successful completion of the certificate, the student will be able to Learn:
- Universal vs specific perspectives
- Culture influences on consumer needs
- Example of Chinese consumer behaviour
- Social conventions, Habits, and customs
- Cross-cultural applicability of consumer behaviour concepts
- Ethnicity as identity
- Marketing as an exchange of meanings
The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for very one eager to know more and gets updated on current ideas in the respective field. We recommend this certificate for the following audience.
- CEO, Director, Manager, Supervisor
- Public Relation Manager
- Marketing Manager
- Brand Manager
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Complete several modules ranging from Business Leadership and Managing People.
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