Advanced Professional Certificate in Strategic Marketing Management in Xacmaz 2024
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Average Completion Time
1 Month
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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Advanced Professional Certificate Courses
These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
The Advanced Professional Certificate in Strategic Marketing Management aims to equip the learner with the knowledge and practice of marketing activities and operations in today’s globalized world so that the learner meet the challenge of competing in global marketing arena with skills in product development, marketing research, strategizing for pricing, selecting distribution strategy.
The learner will gain in-depth knowledge of the consumer mind and Behaviour, cultural and global forces that shape the consumer decision-making process, international branding, dealing with international trade barriers.
Learning Outcomes
After the successful completion of the certificate, the student will be able to learn:
- Elements of consumer, Interactions, mindset and behaviours
- Culture influences on consumer needs
- Culture-based attitudes towards action, Universal vs specific perspectives
- Cross-cultural applicability of consumer behaviour concepts
- Ethnicity as identity
- Localization and globalization of consumer, Global consumer culture
- International Marketing: Protectionism, Ricardo’s Hypothesis, Trade Barriers
- Exporting product policy considerations
- Essentials of a global brand, Global branding Strategies
- Brand Piracy and protection strategies
- Packaging product for the international market
- Local and international marketing environment
- The market research process, Preparing the questionnaire and sampling procedure
- Bases of segmentation and segmentation process, Creating customer segments, Profiling
- International product and service policies; Adaptation or Standardization
- Factors influencing service Standardization, Product and service quality dimension
- What is the price, Demand led pricing and price elasticity of demand, Pricing objectives
- Setting international prices, Pricing Strategies, Cultural dimensions of price
- Choosing international distribution channels, Market coverage strategies
- Market entry strategies, International Strategic Alliances
- Identify Target Audience
- Designing the communication message, AIDAS model of effective communication
- Advertisement evaluation, Media types profiling
- Push vs. pull promotional strategies
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Fundamental Concepts in Marketing
Self-paced pre-recorded learning content on this topic.
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Understanding The Marketing Mix
Self-paced pre-recorded learning content on this topic.
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Understanding the Extended Marketing Mix
Self-paced pre-recorded learning content on this topic.
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Understanding External and Internal Environment for designing a market plan
Self-paced pre-recorded learning content on this topic.
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CASE STUDY - How Starbucks is using pricing strategy for profit maximization
Downloadable material to advance your understanding of this module.
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Marketing planning and strategy
Self-paced pre-recorded learning content on this topic.
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Strategising for Marketing Operations
Self-paced pre-recorded learning content on this topic.
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Marketing Function Interrelationships and Entrepreneurial Marketing
Self-paced pre-recorded learning content on this topic.
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The Strategic Marketing Process
Self-paced pre-recorded learning content on this topic.
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CASE STUDY - MasterCard Global Targeted Content Marketing
Watch this video to gain further insight.
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Strategic Positioning In the Business Environment
Self-paced pre-recorded learning content on this topic.
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Segmenting And Targeting Strategies
Self-paced pre-recorded learning content on this topic.
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Fundamentals of Branding
Self-paced pre-recorded learning content on this topic.
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CASE STUDY - Starbucks's Misunderstandings In Australia
Watch this video to gain further insight.
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Branding Decisions and Strategies
Self-paced pre-recorded learning content on this topic.
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RESEARCH - Market entry strategies of passenger carmakers
Downloadable material to advance your understanding of this module.
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Understanding Brand Identity Personality And Positioning
Self-paced pre-recorded learning content on this topic.
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Concepts in Digital Branding
Self-paced pre-recorded learning content on this topic.
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QUIZ - Strategic Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience.
- CEO, Director, Manager, Supervisor
- Public Relation Manager
- Marketing Manager
- Brand Manager
- Communication Manager
- International Liaison Manager
AZN 278 AZN 500
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- Tests to boost your learning.
- Digital certificate when eligible.
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Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
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