Average Completion Time

1 Month

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Strategic Marketing Management

The Advanced Professional Certificate in Strategic Marketing Management aims to equip the learner with the knowledge and practice of marketing activities and operations in today’s globalized world so that the learner meet the challenge of competing in global marketing arena with skills in product development, marketing research, strategizing for pricing, selecting distribution strategy.

The learner will gain in-depth knowledge of the consumer mind and Behaviour, cultural and global forces that shape the consumer decision-making process, international branding, dealing with international trade barriers.

Learning Outcomes

After the successful completion of the certificate, the student will be able to learn:

Elements of consumer, Interactions, mindset and behaviours
Culture influences on consumer needs
Culture-based attitudes towards action, Universal vs specific perspectives
Cross-cultural applicability of consumer behaviour concepts
Ethnicity as identity
Localization and globalization of consumer, Global consumer culture
International Marketing: Protectionism, Ricardo’s Hypothesis, Trade Barriers
Exporting product policy considerations
Essentials of a global brand, Global branding Strategies
Brand Piracy and protection strategies
Packaging product for the international market
Local and international marketing environment
The market research process, Preparing the questionnaire and sampling procedure
Bases of segmentation and segmentation process, Creating customer segments, Profiling
International product and service policies; Adaptation or Standardization
Factors influencing service Standardization, Product and service quality dimension
What is the price, Demand led pricing and price elasticity of demand, Pricing objectives
Setting international prices, Pricing Strategies, Cultural dimensions of price
Choosing international distribution channels, Market coverage strategies
Market entry strategies, International Strategic Alliances
Identify Target Audience
Designing the communication message, AIDAS model of effective communication
Advertisement evaluation, Media types profiling
Push vs. pull promotional strategies

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor
Public Relation Manager
Marketing Manager
Brand Manager
Communication Manager
International Liaison Manager

Course Modules

Fundamental Concepts in Marketing

Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding the Extended Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding External and Internal Environment for designing a market plan

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Starbucks is using pricing strategy for profit maximization

Downloadable material to advance your understanding of this module.
Marketing planning and strategy

Self-paced pre-recorded learning content on this topic.
Strategising for Marketing Operations

Self-paced pre-recorded learning content on this topic.
Marketing Function Interrelationships and Entrepreneurial Marketing

Self-paced pre-recorded learning content on this topic.
The Strategic Marketing Process

Self-paced pre-recorded learning content on this topic.
CASE STUDY - MasterCard Global Targeted Content Marketing

Watch this video to gain further insight.
Strategic Positioning In the Business Environment

Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies

Self-paced pre-recorded learning content on this topic.
Fundamentals of Branding

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Starbucks's Misunderstandings In Australia

Watch this video to gain further insight.
Branding Decisions and Strategies

Self-paced pre-recorded learning content on this topic.
RESEARCH - Market entry strategies of passenger carmakers

Downloadable material to advance your understanding of this module.
Understanding Brand Identity Personality And Positioning

Self-paced pre-recorded learning content on this topic.
Concepts in Digital Branding

Self-paced pre-recorded learning content on this topic.
QUIZ - Strategic Marketing

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Learning Outcomes

After the successful completion of the certificate, the student will be able to learn:

Elements of consumer, Interactions, mindset and behaviours
Culture influences on consumer needs
Culture-based attitudes towards action, Universal vs specific perspectives
Cross-cultural applicability of consumer behaviour concepts
Ethnicity as identity
Localization and globalization of consumer, Global consumer culture
International Marketing: Protectionism, Ricardo’s Hypothesis, Trade Barriers
Exporting product policy considerations
Essentials of a global brand, Global branding Strategies
Brand Piracy and protection strategies
Packaging product for the international market
Local and international marketing environment
The market research process, Preparing the questionnaire and sampling procedure
Bases of segmentation and segmentation process, Creating customer segments, Profiling
International product and service policies; Adaptation or Standardization
Factors influencing service Standardization, Product and service quality dimension
What is the price, Demand led pricing and price elasticity of demand, Pricing objectives
Setting international prices, Pricing Strategies, Cultural dimensions of price
Choosing international distribution channels, Market coverage strategies
Market entry strategies, International Strategic Alliances
Identify Target Audience
Designing the communication message, AIDAS model of effective communication
Advertisement evaluation, Media types profiling
Push vs. pull promotional strategies

Fundamental Concepts in Marketing

Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding the Extended Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding External and Internal Environment for designing a market plan

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Starbucks is using pricing strategy for profit maximization

Downloadable material to advance your understanding of this module.
Marketing planning and strategy

Self-paced pre-recorded learning content on this topic.
Strategising for Marketing Operations

Self-paced pre-recorded learning content on this topic.
Marketing Function Interrelationships and Entrepreneurial Marketing

Self-paced pre-recorded learning content on this topic.
The Strategic Marketing Process

Self-paced pre-recorded learning content on this topic.
CASE STUDY - MasterCard Global Targeted Content Marketing

Watch this video to gain further insight.
Strategic Positioning In the Business Environment

Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies

Self-paced pre-recorded learning content on this topic.
Fundamentals of Branding

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Starbucks's Misunderstandings In Australia

Watch this video to gain further insight.
Branding Decisions and Strategies

Self-paced pre-recorded learning content on this topic.
RESEARCH - Market entry strategies of passenger carmakers

Downloadable material to advance your understanding of this module.
Understanding Brand Identity Personality And Positioning

Self-paced pre-recorded learning content on this topic.
Concepts in Digital Branding

Self-paced pre-recorded learning content on this topic.
QUIZ - Strategic Marketing

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

CEO, Director, Manager, Supervisor
Public Relation Manager
Marketing Manager
Brand Manager
Communication Manager
International Liaison Manager

Single Course Purchase

(Buy Lifetime Access)

MXN 2,958 ^{MXN 5,325}

What you will get:

Access to this course.
Access to library.

Unlimited APCC Subscription

MXN2,750 /month

(Billed annually at MXN33,000)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

MXN3,438 /month

(Billed annually at MXN41,250)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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