Average Completion Time

1 Month

Accreditation

5 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 access to lectures.

Low Fees

Low and easy to pay online.

Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Marketing Communication

The Marketing Communication course aims to equip learners with the skills and knowledge to create effective communication strategies that help organizations effectively promote their products or services to target customers. Marketing communication achieves several objectives that are crucial to the success of any organization's marketing efforts. These objectives include building brand awareness, creating a positive brand image, generating leads and sales, building customer loyalty, and establishing a strong market position.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Managers
Brand Managers
Communication Managers
Advertising Executives
Public Relations Executives
Digital Marketing Specialists
Social Media Managers
Content Managers
Sales and Business Development Managers
Entrepreneurs and Small Business Owners.

Course Modules

Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing. Throughout the course, learners will gain an understanding of how marketing communication can be used to create a strong brand image, promote products or services, and influence consumer behavior. They will learn how to develop marketing communication strategies, select appropriate communication channels, and use metrics to evaluate the effectiveness of marketing campaigns.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Introduction to Marketing Communication

Self-paced pre-recorded learning content on this topic.
Consumer Decision Making & Marketing Communication

Self-paced pre-recorded learning content on this topic.
Marketing Communication Strategy and Planning

Self-paced pre-recorded learning content on this topic.
Strategic Role of Branding in Marketing Communication

Self-paced pre-recorded learning content on this topic.
Conceptual Construct of Marketing Communication

Self-paced pre-recorded learning content on this topic.
Marketing Communication

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

After the successful completion of this course, you will understand the following;

Introduction to Marketing Communication:

Marketing Communications.
The Role Of Marketing Communication.
The Marketing Communications Mix.
Effectiveness Of The Promotional Tools.
Management Of The Promotional Tools.
Word-Of-Mouth Communications.
Branding.
Process Of Diffusion.
Framework for analysing marketing communication process.

Consumer Decision-Making & Marketing Communication:

Customer Decision-Making.
A General Buying Decision-Making Process.
Types Of Consumer Decision-Making.
Perceived Risk.
Involvement Theory.
Hedonic Consumption.
Organisational Buying Decision Processes.
Strategy And Marketing Communications.
The Role Of Marketing Communications.
Elaboration Likelihood Model.
Towards A Model Of Marketing Communications.

Marketing Communication Strategy and Planning:

Market Segmentation.
Developing A Marketing Communications Plan.
The Marketing Communications Planning Framework.
Positioning.
The Development Of The Positioning Concept.
Repositioning.
Marketing communicational Theories.

Strategic Role of Branding In Market Communication:

Branding And The Role Of Marketing Communications.
Brand Portfolios: Architecture And Forms.
Business-To-Business Branding.
Online Branding.
Brand Equity.
Corporate Identity, Reputation And Branding.
Corporate Identity Or Corporate Branding?
Corporate Communications.
Corporate Reputation.
Financial Resources For Marketing Communications.
Trends In Promotional Expenditure.
Profit Impact On Market Strategy.
Sales Promotion.

Disciplines & Approaches to Marketing Communication:

Advertising And Strategy.
Advertising Models And Concepts.
Public Relations.
Publics Or Stakeholders.
Crisis Management.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Introduction to Marketing Communication

Self-paced pre-recorded learning content on this topic.
Consumer Decision Making & Marketing Communication

Self-paced pre-recorded learning content on this topic.
Marketing Communication Strategy and Planning

Self-paced pre-recorded learning content on this topic.
Strategic Role of Branding in Marketing Communication

Self-paced pre-recorded learning content on this topic.
Conceptual Construct of Marketing Communication

Self-paced pre-recorded learning content on this topic.
Marketing Communication

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

Marketing Managers
Brand Managers
Communication Managers
Advertising Executives
Public Relations Executives
Digital Marketing Specialists
Social Media Managers
Content Managers
Sales and Business Development Managers
Entrepreneurs and Small Business Owners.

Single Course Purchase

(Buy Lifetime Access)

MXN 2,958 ^{MXN 5,325}

What you will get:

Access to this course.
Access to library.

Unlimited APCC Subscription

MXN2,750 /month

(Billed annually at MXN33,000)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

MXN3,438 /month

(Billed annually at MXN41,250)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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