This course aims to provide learners with a comprehensive understanding of consumer decision making behaviour, customer insights, factors influencing consumer decision making, CRM, managing customer experience, and the impact of technology on consumer behaviour, as well as the principles and ethics involved in marketing research.

• VIDEO - Course Structure and Assessment Guidelines

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• Navigating the MSBM Study Portal

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• Interacting with Lectures/Learning Components

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• Understanding Consumer Decision Making Behaviour

   

• Understanding the Customer Insights in Different contexts

   

• Factors Influencing Consumer Decision Making Behaviour

    

• Consumer Behavior Models And Theories

   

• Understanding Consumer Decision Making Dynamics And Risks

   

• Consumer Behaviour In Different Organizational Contexts

  Self-paced pre-recorded learning content on this topic.

• Understanding Customer Relationship Management Part 1

  Self-paced pre-recorded learning content on this topic.

• Understanding Customer Relationship Management Part 2

  Self-paced pre-recorded learning content on this topic.

• Managing Customer Experience Communication

  Self-paced pre-recorded learning content on this topic.

• Technology & Consumer Behaviour

  Self-paced pre-recorded learning content on this topic.

• Understanding Marketing Research Process

  Self-paced pre-recorded learning content on this topic.

• Consumer Behaviour

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.