Module Aim
The Consumer Behavior module delves deep into understanding the psychology and decision-making processes that drive consumer actions in the marketplace. It explores the intricate interplay between consumer perceptions, motivations, and purchasing behaviors through psychological, sociological, and economic lenses. Participants examine the influence of culture, demographics, and social factors on consumer choices, gaining insights into how these elements shape buying patterns. By analyzing case studies and behavioral models, learners acquire a comprehensive understanding of consumer decision-making, enabling them to formulate effective marketing strategies tailored to diverse consumer segments. Ultimately, the module equips students with the tools to anticipate, interpret, and influence consumer behavior in a rapidly evolving market landscape.