Business
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You’ll go beyond business to study every topic through a global lens, master working cross-culturally and develop the deep self-awareness needed to lead effectively and with confidence.
16th - 22nd April, 2023
In-person
Hilton Hotel, Al Habtoor City, Dubai, United Arab Emirates
This programme is geared at enhancing working executives' careers. The SEMP is an encapsulated Senior Management Programme for the High Performance Managers and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.
We are a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset.
Programme Impact
Be open to change, innovation and big thinking. To new experiences and diverse perspectives.
We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.
This programme is ideal for for the High Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.
Submit your application through our online application form.
Wait for feedback from the admissions team within 48 hours.
Short Executive Programme for Globally-Focused Leaders
Certificate
5-Star Hotel
Accommodation
Flight
Yacht Cruise Party
Study Pack
Case Studies
Meals
Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.
Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?
Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.
Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.
Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.
Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.
We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.
This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.
Discover different stages of team development and leadership styles needed to move them toward success.
Your employees gain practical insights from industry-wide leaders about team development.
Looking to improve you and your staff members’ knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.
Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that’s why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.
Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.
Complete your application now to secure a seat at the SEMP programme.
Apply nowNot ready to apply? Learn more about the programme
We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.
We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.
The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
If you have any more questions, please read our FAQs here.
Read our full terms and conditions.
A hyper-connected pro-business hub, Dubai delivers efficiency, security and a forward-looking ecosystem for accelerated growth.
This course was designed to show you how to sharpen your leadership skills, define a vision for your team, and ultimately transcend from a manager to an inspirational leader.
Course Overview
An organization without a strategy is like a ship without a rudder. How can organizations continue to provide exceptional value to stakeholders and customers if they are not clear on where they are heading and how they will get there? The answer is they can't. This is where the role of strategy becomes essential. The strategy is about setting ambitious goals, understanding the surrounding current and future environment and providing a sense of direction for the organization.
In this course, we will cover the 7 steps of the strategy management process, starting with the 'thinking' components of strategy, moving into the ‘analysis’ and 'planning' components and ending with 'execution'. At the end of the course, participants will be able to implement or improve the strategic process at their organizations to reach their vision and achieve their mission.
Course Methodology
The course enables participants to practice the development of each of the strategic management steps. They will act as organizational managers in developing each strategic component for an organization of their choosing.
The most important strategy tools and frameworks will be discussed and put into practical use during the course.
Objectives
By the end of the course, participants will be able to:
Who should attend?
All managers and senior professionals who are involved in influencing, formulating or supporting the long term planning and strategy of their department or organization, as well as those who are responsible for linking, measuring and improving the performance of the organization, including:
- Strategy or performance management professionals
- Balanced scorecard managers
- Business unit and department managers
- Business analysts.
Modules
Day One: Strategic Thinking, Planning and assessing Strategic Choices
The strategic management process
Strategic thinking versus strategic planning
Benefiting from strategic management
Myths about strategy
The 3 primary goals of competitive strategy
Porter's generic competitive strategies
Value chain
Innovating in the industry value chain
Developing a competitive advantage
Day Two: Analysis of the Environment
Porter's 5 forces
Creating and capturing value
Conducting a SWOT analysis
Internal strengths of an organization
Internal weaknesses of an organization
External opportunities
External threats
Fundamentals of the PEDESTL framework
Succeeding in strategic analysis
Day Three: Vision, Mission Statements & Values
Using vision and mission statements
Definition of vision statements
Formulating vision statements
Definition of mission statements
Formulating mission statements
Embracing organizational values
Communicating the vision, mission, and values
Day Four: Strategic Objectives, KPIs and Targets
Ensuring strategic alignment in the organization
Developing effective strategic objectives
Using the Balanced Scorecard (BSC)
Using Key Performance Indicators (KPIs)
Characteristics of the right KPIs
Developing different types of KPIs
Setting SMART targets
Day Five: Developing Operating Plans
Cascading from vision to action plans
Criteria for effective action plans
Developing strategic initiatives
Developing departmental plans
Managing the execution of strategy
Control process
KPI dashboard reporting
