Course Methodology

The course enables participants to practice the development of each of the strategic management steps. They will act as organizational managers in developing each strategic component for an organization of their choosing.

The most important strategy tools and frameworks will be discussed and put into practical use during the course.

 

Objectives

By the end of the course, participants will be able to:

• Apply strategic thinking to analyze their current environment and determine their organizational ambition
• Employ the strategic management process to best achieve the desired ambition
• Assess and choose strategies that create a sustainable competitive advantage for the organization
• Determine strategic objectives, Key Performance Indicators (KPIs) and 'SMART' targets for the organization
• Convert strategic plans to operating plans through creating strategic initiatives and sequencing activities
• Participate in the performance management cycle to ensure proper execution of chosen strategies

Who should attend?

All managers and senior professionals who are involved in influencing, formulating or supporting the long term planning and strategy of their department or organization, as well as those who are responsible for linking, measuring and improving the performance of the organization, including:

- Strategy or performance management professionals

- Balanced scorecard managers

- Business unit and department managers

- Business analysts.

 

Modules

Day One: Strategic Thinking, Planning and assessing Strategic Choices

The strategic management process

Strategic thinking versus strategic planning

Benefiting from strategic management

Myths about strategy

The 3 primary goals of competitive strategy

Porter's generic competitive strategies

Value chain

Innovating in the industry value chain

Developing a competitive advantage

 

Day Two: Analysis of the Environment

Porter's 5 forces

Creating and capturing value

Conducting a SWOT analysis

Internal strengths of an organization

Internal weaknesses of an organization

External opportunities

External threats

Fundamentals of the PEDESTL framework

Succeeding in strategic analysis

 

Day Three: Vision, Mission Statements & Values

Using vision and mission statements

Definition of vision statements

Formulating vision statements

Definition of mission statements

Formulating mission statements

Embracing organizational values

Communicating the vision, mission, and values

 

Day Four: Strategic Objectives, KPIs and Targets

Ensuring strategic alignment in the organization

Developing effective strategic objectives

Using the Balanced Scorecard (BSC)

Using Key Performance Indicators (KPIs)

Characteristics of the right KPIs

Developing different types of KPIs

Setting SMART targets

 

Day Five: Developing Operating Plans

Cascading from vision to action plans

Criteria for effective action plans

Developing strategic initiatives

Developing departmental plans

Managing the execution of strategy

Control process

KPI dashboard reporting

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

Participants who successfully complete all the modules in the Programme will receive the Special Executive Masters Programme, S.E.M.P Certificate Certificate from the Metropolitan School of Business and Management UK.

Participants who successfully complete all the modules in the programme will receive the Special Executive Masters Programme, S.E.M.P Certificate Certificate from the Metropolitan School of Business and Management UK.

The Special Executive Masters Certificates are Non-credit bearing and Non-Degree Certificates.

These are not actual Masters Certificate but a trademark of the Metropolitan School of Business and Management. However, the modules of the Special Executive Masters Programme are modelled after the regular Master's programmes which allow delegates to gain a thorough knowledge of the subject.

This programme cannot be used to pursue an academic PhD.

However the relevancy of the certificate lies in the knowledge of the bearer to demonstrate ground knowledge of the subject the certificate was issued in, and this certificate counts towards the appropriate Continuous Professional Development (CPD).

UAE VISA

Please check with your Country’s Ministry of Foreign Affair to know if you require a UAE VISA to come into the country. 

If you do require a UAE Visa, kindly send down the following documents:

- Editable application form including DOB, Email ID, contact no, home address & signature.
- Scanned copy of your International Passport Data Page.
- E-copy of your Passport Photograph.

Your Visa and Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.

UK VISA

Please check with your Country’s Ministry of Foreign Affair to know if you require a UK VISA to come into the country. 

If you do require a UK Visa, kindly note that you are required to handle this on your own without any recourse to us.

We advise that Delegates already hold a UK Visa with at least 3 months' validity before registering for the Programme.

Your Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.