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    Instalment Option £ 10,000
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    Duration 5 Days
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    Pedagogy Classroom

Dates

21st - 25th October, 2024

Format

In-person

Venue

Hilton Hotel, Al Habtoor City, Dubai, United Arab Emirates

Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing working executives' careers. The SEMP is an encapsulated Senior Management Programme for the High Performance Managers and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

What makes us different ?

We are a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset.

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Programme Impact

Your opportunities just went global

Be open to change, innovation and big thinking. To new experiences and diverse perspectives.

We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.

Who attends?

This programme is ideal for for the High Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

How to Apply

Submit your application through our online application form.

Wait for feedback from the admissions team within 48 hours.

Learning, Luxury and Leisure

Short Executive Programme for Globally-Focused Leaders

Certificate

Certificate

5-Star Hotel

5-Star Hotel

Accommodation

Accommodation

Flight

Flight

Networking

Networking

Study Pack

Study Pack

Case Studies

Case Studies

Meals

Meals

Prepare for an exciting experience

Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

The SEMP makes all the difference

Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?

Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.

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Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.

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Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.

This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.

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Discover different stages of team development and leadership styles needed to move them toward success.

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Your employees gain practical insights from industry-wide leaders about team development.

Who attends the SEMP?

Frequently Asked Questions

How to apply

Complete your application now to secure a seat at the SEMP programme.

Apply now

Not ready to apply? Learn more about the programme

We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.

We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.

Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.

The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.

If you have any more questions, please read our FAQs here.

Read our full terms and conditions.

Why Dubai?

A hyper-connected pro-business hub, Dubai delivers efficiency, security and a forward-looking ecosystem for accelerated growth.

Learn fast
Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
Study Online
Get access to online study materials. All courses are 100% online and self-paced.
Global community
Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.

2,302,618

Learners' Community

1,720

Courses

237

Nationalities

23,652

Organisations

Learn more about the programme

This comprehensive training Seminar is interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The training seminar is based on presentations, role-playing and group exercises, experience sharing in roundtable discussions, team exercises, and group debriefing.

This course covers:

  • Planning, organizing, and leading.
  • Controlling and evaluating.
  • Written communication.
  • Public speaking and media handling.
  • Building rapport.
  • Providing and receiving feedback.

This course will benefit key personnel whose work involves contact and interaction with the internal or external public, particularly in personnel, marketing, sales, training, and administration.

About the Special Executive Masters Programme

The MSBM Special Executive Masters Programme is a short certificate training/seminar designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive Programme. This programme is suitable for successful professionals or specialists in the private, public or non-profit making sectors that have new management responsibilities and need to expand their management knowledge quickly.

The (SEMP) Programme serves as a refresher course for those who had their Master's Degree a long time ago and need a quick reminder or as an academic update while it serves as a crash Programme for those very experienced professionals who never made time out for their masters yet they require the academic and practical relevance of this masters’ experience. It is a good Programme for individuals who are newly promoted to managerial post, the program enables them to acclimatize to the new position as well as help them intake the right decisions.

 
Objectives

After attending this course, participants would be able to:

  • Understand the functions of public relations in a changing environment.
  • Understand how to Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional.
  • Understand and Practice the critical communication skills and techniques essential for performing their PR duties.
  • Implement their know-how to communicate effectively with the internal and external public of the organization.
  • Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication.


Who should attend?

  • Managers, supervisors, and officers experienced in public relations.
  • Those whose work involves contact and interaction with the internal or external public, particularly in personnel, marketing, sales, training, and administration.

MODULES:

Day 1: Understanding Public relations in changing environment.

  • Understanding Public Relations.
  • Analyzing the Objective Of Public Relations.
  • Understanding the functions of public relations in a changing environment.
  • Analyzing Why Different Functions of Public Relations are Important to a Company?
  • Exploring the Components of Public Relations.
  • Understanding the Significant Advantages of Functions of Public Relations.
  • Comparison of Public Relations vs Marketing vs Advertising.

Day 2: Essential Public Relations Skills and How To Improve Them.

  • Understanding of public relations skills.
  • Exploring How to improve public relations skills.
  • Understanding of Public relations skills in the workplace.
  • Analysing How to highlight public relations skills.
  • Understanding Public relations skills for a resume.
  • Understanding Public relations skills for an interview.


Day 3: 
Role of a PR professional in supporting the image and reputation of the organization.

  • Understanding the Importance of Great Communication Skills in Business.
  • Understanding the Importance of communication skills.
  • Justifying the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication.


Day 4: Understanding How 'PR Hacker' Combined Direct Marketing with Functions of Public Relations For Maximum Impact.

  • Optimizing Planning and organizing a PR program by familiarizing themselves with the main functions of a PR professional.
  • Understanding of How You Implement a PR Program.
  • Exploring Steps to creating a successful PR strategy for business.


Day 5: The importance of Communication in the external and internal Public of the organization.

  • Understanding What are Internal and External Stakeholders.
  • Exploring how to Improve Communication With Internal and External Stakeholders.
  • Understanding how to communicate effectively with the internal and external public of the organization.


All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

There is no strict Academic Requirement for this Programme as it is a Non-Credit Bearing Programme. However, Students are expected to have working experience as a Team Lead, Supervisor, or Manager.

UAE VISA

Please check with your Country’s Ministry of Foreign Affair to know if you require a UAE VISA to come into the country. 

If you do require a UAE Visa, kindly send down the following documents:

- Editable application form including DOB, Email ID, contact no, home address & signature.
- Scanned copy of your International Passport Data Page.
- E-copy of your Passport Photograph.

Your Visa and Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.

UK VISA

Please check with your Country’s Ministry of Foreign Affair to know if you require a UK VISA to come into the country. 

If you do require a UK Visa, kindly note that you are required to handle this on your own without any recourse to us.

We advise that Delegates already hold a UK Visa with at least 3 months' validity before registering for the Programme.

Your Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.

SEMP Dubai Sample Certificate

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Get your course certificate
You will receive a highly valued digital certificate at the end of each course.
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Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
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Meet Global Executives
Meet world class Business Executives globally as you study the SEMP.

Connect. Collaborate. Create.

Internationally-renowned faculty. An exceptional student cohort. Challenge your perspectives and develop the skills to lead with confidence.

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