Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 access to lectures.

Low Fees

Low and easy to pay online.

Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Managing Customer Experience

This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.

After the successful completion of the course, you will be able to learn about the following,

How to build customer experience and how consumer behaviour can influence this experience.
Strategies to influence and enhance customer experience.
Enhancing customer experience in B to B context.
Strategies to built customer relationship.
Building customer experience with segmentation, targeting and positioning.
Measuring customer experience gap.
Defining customer expectations.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Customer Happiness Coordinator
Client Care Specialist
Experience Enhancement Agent
Satisfaction Strategist
Service Excellence Ambassador
Feedback Facilitator
Interaction Improvement Manager
Client Delight Director
Customer Journey Navigator
Support Satisfaction Supervisor

Course Modules

This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Managing Customer Experience

Self-paced pre-recorded learning content on this topic.
Managing Customer Experience

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

After the successful completion of the course, you will be able to learn about the following,

How to build customer experience and how consumer behaviour can influence this experience.
Strategies to influence and enhance customer experience.
Enhancing customer experience in B to B context.
Strategies to built customer relationship.
Building customer experience with segmentation, targeting and positioning.
Measuring customer experience gap.
Defining customer expectations.

This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Managing Customer Experience

Self-paced pre-recorded learning content on this topic.
Managing Customer Experience

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

Customer Happiness Coordinator
Client Care Specialist
Experience Enhancement Agent
Satisfaction Strategist
Service Excellence Ambassador
Feedback Facilitator
Interaction Improvement Manager
Client Delight Director
Customer Journey Navigator
Support Satisfaction Supervisor

Single Course Purchase

(Buy Lifetime Access)

EUR 67 ^{EUR 120}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

EUR60 /month

(Billed annually at EUR709)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

EUR178 /month

(Billed annually at EUR2,128)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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All our programmes include:

Real-world case studies and Testimonials

Master the in-demand tech skills with our real-world projects
Get experience with industry-leading companies

Excellent learner support and guidance provided

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Our tutors will help keep you motivated and inspired to reach your goals.

Exclusive access to our professional community

Enjoy exclusive access to a host of resources curated by industry experts
Connect with professionals, thought leaders, and innovators in your field and expand your network.

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Access our learning materials and resources from anywhere, at any time that suits you.
With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.

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MSBM for Business

Why MSBM?

Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.