Advanced Professional Certificate in Marketing Communication in Rochdale 2024

In partnership with OTHM UK

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Average Completion Time

1 Month

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Accreditation

5 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

Study online with ease.

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

Our fees are low and easy to pay online.

Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Marketing Communication in Rochdale 2024
Discount Icon £ 216 £ 120
Limited time offer.

The Marketing Communication course aims to equip learners with the skills and knowledge to create effective communication strategies that help organizations effectively promote their products or services to target customers. Marketing communication achieves several objectives that are crucial to the success of any organization's marketing efforts. These objectives include building brand awareness, creating a positive brand image, generating leads and sales, building customer loyalty, and establishing a strong market position.

Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing.


After the successful completion of this course, you will understand the following;

Introduction to Marketing Communication:

  • Marketing Communications.
  • The Role Of Marketing Communication.
  • The Marketing Communications Mix.
  • Effectiveness Of The Promotional Tools.
  • Management Of The Promotional Tools.
  • Word-Of-Mouth Communications.
  • Branding.
  • Process Of Diffusion.
  • Framework for analysing marketing communication process.


Consumer Decision-Making & Marketing Communication:

  • Customer Decision-Making.
  • A General Buying Decision-Making Process.
  • Types Of Consumer Decision-Making.
  • Perceived Risk.
  • Involvement Theory.
  • Hedonic Consumption.
  • Organisational Buying Decision Processes.
  • Strategy And Marketing Communications.
  • The Role Of Marketing Communications.
  • Elaboration Likelihood Model.
  • Towards A Model Of Marketing Communications.
Marketing Communication Strategy and Planning:
  • Market Segmentation.
  • Developing A Marketing Communications Plan.
  • The Marketing Communications Planning Framework.
  • Positioning.
  • The Development Of The Positioning Concept.
  • Repositioning.
  • Marketing communicational Theories.
Strategic Role of Branding In Market Communication:
  • Branding And The Role Of Marketing Communications.
  • Brand Portfolios: Architecture And Forms.
  • Business-To-Business Branding.
  • Online Branding.
  • Brand Equity.
  • Corporate Identity, Reputation And Branding.
  • Corporate Identity Or Corporate Branding?
  • Corporate Communications.
  • Corporate Reputation.
  • Financial Resources For Marketing Communications.
  • Trends In Promotional Expenditure.
  • Profit Impact On Market Strategy.
  • Sales Promotion.

Disciplines & Approaches to Marketing Communication:

  • Advertising And Strategy.
  • Advertising Models And Concepts.
  • Public Relations.
  • Publics Or Stakeholders.
  • Crisis Management.

Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing. Throughout the course, learners will gain an understanding of how marketing communication can be used to create a strong brand image, promote products or services, and influence consumer behavior. They will learn how to develop marketing communication strategies, select appropriate communication channels, and use metrics to evaluate the effectiveness of marketing campaigns.

  • VIDEO - Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Introduction to Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategic Role of Branding in Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Conceptual Construct of Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers
  • Brand Managers
  • Communication Managers
  • Advertising Executives
  • Public Relations Executives
  • Digital Marketing Specialists
  • Social Media Managers
  • Content Managers
  • Sales and Business Development Managers
  • Entrepreneurs and Small Business Owners.

£ 120 £ 216

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Real-world case studies and Testimonials

With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

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Excellent learner support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Exclusive access to our professional community

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Flexible learning model

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Unlock your potential

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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Choose a better way to learn

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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