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The Master of Business Administration (MBA) in Digital Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical digital marketing education. Our practice-based approach focuses on addressing real-world business problems.
We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.
The Master of Business Administration (MBA) in Digital Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.
The purpose of this programme is to deliver a practical understanding of the tools and methods of the digital marketing strategy, which in turn is supported by appropriate reference to theoretical and conceptual analysis.
The objective of the Master of Business Administration (MBA) in Digital Marketing qualification is to develop strategic capabilities and leadership skills for managers who have the authority and personal attributes to translate digital marketing strategy into effective performance enhancement.
This qualification reflects current practice in digital marketing analysis, strategy and campaign development, social media management and allows learners to develop and expand their high-level understanding of customer engagement, online communities, targeting and message customization.
Programme Structure and Credits:
This programme consists of 12 modules with a total of 120 ECTS credits.
This module provides the most critical information about the study course and assignment submission.
The management of human beings in a complex organisation- including human resource planning and development, assessment of future needs, building the personnel function to meet the needs of developing organisations, developing career paths, training programs, and policies. Resource loyalties, managing personnel to elevate individual contribution and increase quality, and lowering operational costs topics are additionally covered in this course.
This module equips students with the skills to incorporate the concepts of sustainable development in all the stages of an organisation. Focus is placed on background knowledge of the concept of sustainable development in supply chains, and students are expected to learn to contribute with confidence to a debate on the issues raised by sustainable development plans. The necessary practical tools used to apply the principles of sustainable development in supply chain are provided.
This course teaches students to comprehend the concerns and challenges that strategic management managers encounter. It introduces students to concepts, methodological techniques, and instruments that are applicable to the analysis of an organization's strategic position. Students will learn how to establish and implement strategies and policies, as well as their significant operational implications, in this course.
The production and operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity (planning and control) and its measurement; forecasting demand; basic qualitative and quantitative forecasting techniques in major production; inventory control; single and multiple period inventories; statistical quality control; management problems; and case studies.
During this course, students will learn to distinguish between the international marketing concepts of products or services. From a managerial standpoint, understanding the international marketing environment and the conditions that influence the market selection, product decisions, policy and price, distribution channels, and various levels of marketing communications will be explained.
The goal of this course is to help students prepare for individualised research projects or dissertations by providing them with the tools and skills they'll need to build projects from a scientific, academic, and methodological standpoint.
Research strategy and design, conceptual framework development, ethics, research methodologies, and data analysis are among the topics covered.
The main aim of this module is to provide students with a thorough understanding of organizational psychological processes and principles in professional settings, as well as how they relate to individuals’ working habits and behaviours.
Here, the learner will submit a self researched graduation project to apply the concepts learnt and skills acquired during the course
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
For entry onto the Master of Business Administration (MBA) in Digital Marketing qualification, learners must possess:
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