European Shares Rebound As China Rate Move Helps Sentiment
May 20, 2022
Course Pass Rate
We are a world class business school located in the heart of London, Dubai, Muscat and Lagos. Known to offer one of the best Master's distance learning courses in Puerto Rico, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.
UK Accredited Master's Programmes
Gain an accredited online Master's through our online course in Puerto Rico which is recognized and accepted worldwide.
Get as much as 60% scholarship on our business courses. We offer the lowest fees on our online Master's courses.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
Easy Payment Structure
You can pre-structure your preferred payment option. Pay in easy instalments.
Graduate In London
Celebrate your success by completing your undergraduate or postgraduate by having your graduation in London.
Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization
Credits: 180 CreditsMSc in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.
This module provides the most critical information about the study course and assignment submission.
The aim of this unit is to develop learners’ understanding of evaluating the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing Principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.
This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develops your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.
The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.
This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you to devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.
The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.
For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess:
Get Your Degree
You will receive two degrees from MSBM Partner Universities.
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Study while you work
Obtain a degree without necessarily leaving your country.
See other related Master's Degree Courses in Puerto Rico
British University Route
The objective of the MSc in Logistics and Supply Chain Management qualification is to broaden learners’ understanding of logistics and supply chain management and is designed for those who wish to prepare for a first professional role and future career in the field.
British University Route
The objective of the MSc Accounting and Finance + Level 7 Diploma in Accounting and Finance qualification is to provide learners with an understanding of...
Girne American University
The course offers a practical understanding of business finance and risk management along with advanced learning in financial information reporting.
British University Route
The objective of the MA in Education Management and Leadership qualification is to develop learners’ understanding of policy, management theory and practice in education.
May 20, 2022