Professional Certificate Course in Essential Concepts in Brand Management in London 2024

In partnership with OTHM UK

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Average Completion Time

2 Weeks

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Accreditation

3 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Essential Concepts in Brand Management in London 2024
Coming soon

This course delves into the fundamental principles of brand management, equipping participants with essential insights to navigate the dynamic world of branding. From defining the profound role of a brand in business to unraveling the intricacies of branding strategies, this course provides a comprehensive understanding of key concepts in brand management. Participants will explore the elements shaping branding decisions, delve into diverse branding strategies, and grasp the critical aspects of brand knowledge and perception. The course also sheds light on the strategic planning process in marketing and the pivotal role of Integrated Marketing Communications.

In this course, participants will delve into the core concepts of brand management, unraveling the intricacies that define successful brand strategies. The curriculum covers the significance of a brand in the business landscape, the factors influencing branding decisions, and the differentiation of various branding strategies. Moreover, participants will gain insights into the dynamics of Brand Knowledge and Brand Perception, essential components of effective brand management. The course extends its focus to the strategic planning process in marketing, emphasizing the integration of marketing communications for a holistic brand approach.

Upon completion, participants will:

  1. Define and recognize the significance of "Brand" and its pivotal role in business.
  2. Analyze elements shaping branding decisions and implement effective strategies.
  3. Differentiate between various branding strategies and understand their applications.
  4. Identify influential factors in the decision-making process of branding.
  5. Grasp the concepts of Brand Knowledge and Brand Perception for strategic implementation.
  6. Comprehend the strategic planning process in marketing for effective brand management.
  7. Appreciate the critical role of Integrated Marketing Communications in building a cohesive brand identity.

"Educate yourself on the Essential Concepts in Brand Management, where you'll master the art of brand strategy, perception, and communication. This course empowers aspiring brand managers, marketers, and business professionals with the knowledge to navigate the intricate world of brands, ensuring they emerge as strategic leaders in the competitive marketplace."

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Brand Manager
  • Marketing Strategist
  • Brand Analyst
  • Communications Specialist
  • Product Manager
  • Market Research Analyst
  • Advertising Executive
  • Public Relations Officer

£ 28 £ 50

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Real-world case studies and Testimonials

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Excellent learner support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Exclusive access to our professional community

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.

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Flexible learning model

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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