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The Executive Master of Business Administration (EMBA) in Digital Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical digital marketing education. Our practice-based approach focuses on addressing real-world business problems.
We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.
The Executive Master of Business Administration (EMBA) in Digital Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.
The purpose of this programme is to deliver a practical understanding of the tools and methods of the digital marketing strategy, which in turn is supported by appropriate reference to theoretical and conceptual analysis.
Assessment: Assignments
The objective of the Executive Master of Business Administration (EMBA) in Digital Marketing qualification is to develop strategic capabilities and leadership skills for managers who have the authority and personal attributes to translate digital marketing strategy into effective performance enhancement.
This qualification reflects current practice in digital marketing analysis, strategy and campaign development, social media management and allows learners to develop and expand their high-level understanding of customer engagement, online communities, targeting and message customization.
Programme Structure and Credits:
This programme consists of 12 modules with a total of 120 ECTS credits.
This module provides the most critical information about the study course and assignment submission.
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Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
The management of human beings in a complex organisation- including human resource planning and development, assessment of future needs, building the personnel function to meet the needs of developing organisations, developing career paths, training programs, and policies. Resource loyalties, managing personnel to elevate individual contribution and increase quality, and lowering operational costs topics are additionally covered in this course.
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Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
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Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
This module equips students with the skills to incorporate the concepts of sustainable development in all the stages of an organisation. Focus is placed on background knowledge of the concept of sustainable development in supply chains, and students are expected to learn to contribute with confidence to a debate on the issues raised by sustainable development plans. The necessary practical tools used to apply the principles of sustainable development in supply chain are provided.
Self-paced pre-recorded learning content on this topic.
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This lecture explores the nature of sustainable supply chains
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This lecture further elaborates on sustainable supply chains
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This lecture introduces the learner to the concept of green supply chain management
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This lecture further explores the concept of recycling and waste in supply chains
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This lecture measures supply chain sustainability
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This lecture explores sustainability reporting standards
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This lecture explores issues on management and accountability
This lecture explores the sources of funds
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This lecture explains the concept of financial reporting
The lecture defines the concept of cash flow
This lecture elaborates on the assessment of financial performance
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This lecture explores management control theories and models
This lecture addresses strategic control issues
This lecture explores the nature and examples of costs
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This lecture elaborates on full cost accounting
This lecture examines the role of accounting in support of decision-making processes
This lecture addresses the issue of budgets
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This lecture explores capital investment
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This course teaches students to comprehend the concerns and challenges that strategic management managers encounter. It introduces students to concepts, methodological techniques, and instruments that are applicable to the analysis of an organization's strategic position. Students will learn how to establish and implement strategies and policies, as well as their significant operational implications, in this course.
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Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The production and operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity (planning and control) and its measurement; forecasting demand; basic qualitative and quantitative forecasting techniques in major production; inventory control; single and multiple period inventories; statistical quality control; management problems; and case studies.
This lecture introduces the learner to strategic operations management
This lecture explores strategic thinking for operations
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This lecture defines operations strategy planning
This lecture focuses on product and process design
This lecture defines supply chain network design
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This lecture defines layout and flow design
This lecture explores process technology
This lecture explores HR issues and job design
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This lecture focuses on the technique of operations
This lecture explores planning and control
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This lecture further elaborates on planning and control
This lecture analyses the challenges for the future
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During this course, students will learn to distinguish between the international marketing concepts of products or services. From a managerial standpoint, understanding the international marketing environment and the conditions that influence the market selection, product decisions, policy and price, distribution channels, and various levels of marketing communications will be explained.
This lecture explores the concept of culture, mindsets and behaviour
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This lecture defines the concept of cross-cultural consumer behaviour
This lecture describes to the learner the concept of global and local consumerism
This lecture explores the convergence of marketing environments
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This lecture describes the concept of cross-cultural market research
This lecture focuses on buyer behaviour and targeting
This lecture further explores global and local consumerism
Downloadable material to advance your understanding of this module.
This lecture defines the concept of international pricing
This lecture explores distribution, sales promotion and market entry strategy
Downloadable material to advance your understanding of this module.
This concept explores international marketing communications and buyer behaviour
This lecture elaborates on improving international marketing communications and promotions
This lecture elaborates on the critical reflection of key issues in international marketing strategy
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The goal of this course is to help students prepare for individualised research projects or dissertations by providing them with the tools and skills they'll need to build projects from a scientific, academic, and methodological standpoint.
Research strategy and design, conceptual framework development, ethics, research methodologies, and data analysis are among the topics covered.
This lecture focuses on digital marketing tools
This lecture elaborates on the concept of digital marketing context and tools
This lecture describes how to engage customers in digital marketing
This lecture explores the concept of E-commerce
This lecture defines digital marketing technologies
This lecture describes the integration of digital & offline marketing concepts & applications
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
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Here, the learner will submit a self researched graduation project to apply the concepts learnt and skills acquired during the course
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
For entry onto the Executive Master of Business Administration (EMBA) in Digital Marketing qualification, learners must possess:
OR
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We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best MBA distance learning courses in UK, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.
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100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
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Graduate On Campus
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Qualification
Earn an MBA Degree from Girne American University.
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Make available all necessary academic credentials on your student portal.
The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrolment in the program will be sent to you.
The tuition must be paid within the allotted time frame. Greetings on your enrolment!
Attend lectures on your student portal and join our live webinar classes.
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Receive your globally recognized and WES evaluated certificate.
You will receive a degree certificate from MSBM and the Partner University.
Complete several modules ranging from Business Leadership and Managing People.
Obtain a degree without necessarily leaving your country.
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