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Executive Master of Business Administration (EMBA) in Digital Marketing in London 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,871+ reviews | 660,000+ learners

£ 277 /month
interest-free*

Payments

24 months

Total tuition

£ 6,650

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Duration

12 Months

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Pedagogy

Blended

Executive Master of Business Administration (EMBA) in Digital Marketing in London 2024
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Learn more about the programme

The Executive Master of Business Administration (EMBA) in Digital Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical digital marketing education. Our practice-based approach focuses on addressing real-world business problems.

We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.

The Executive Master of Business Administration (EMBA) in Digital Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.

The purpose of this programme is to deliver a practical understanding of the tools and methods of the digital marketing strategy, which in turn is supported by appropriate reference to theoretical and conceptual analysis.

Assessment: Assignments

The objective of the Executive Master of Business Administration (EMBA) in Digital Marketing qualification is to develop strategic capabilities and leadership skills for managers who have the authority and personal attributes to translate digital marketing strategy into effective performance enhancement.

This qualification reflects current practice in digital marketing analysis, strategy and campaign development, social media management and allows learners to develop and expand their high-level understanding of customer engagement, online communities, targeting and message customization. 

Programme Structure and Credits:

This programme consists of 12 modules with a total of 120 ECTS credits. 

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages – Assignments

    Downloadable material to advance your understanding of this module.

The management of human beings in a complex organisation- including human resource planning and development, assessment of future needs, building the personnel function to meet the needs of developing organisations, developing career paths, training programs, and policies. Resource loyalties, managing personnel to elevate individual contribution and increase quality, and lowering operational costs topics are additionally covered in this course.   



  • VIDEO - Human Resource Management Today - An Overview

    Watch this video to gain further insight.

  • Understanding the role of human resource management

    Self-paced pre-recorded learning content on this topic.

  • Role of Human Resource Management Strategy in an Organisation

    Self-paced pre-recorded learning content on this topic.

  • Contributions of HRM

    Self-paced pre-recorded learning content on this topic.

  • Business Dynamics Concerning The Human Resource Strategy

    Self-paced pre-recorded learning content on this topic.

  • Case Study - Real-time, authentic employee voice feedback

    Watch this video to gain further insight.

  • Determining Human Resource Requirements

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals Of Human Resource Plan

    Self-paced pre-recorded learning content on this topic.

  • Legal And Ethical Requirements Of Human Resource Policies

    Self-paced pre-recorded learning content on this topic.

  • Human Resource Management And Organisational Strategy, Structure And Culture

    Self-paced pre-recorded learning content on this topic.

  • Effective Monitoring Of Human Resource Management Activities

       

  • People Development and Human Resource Management

    Self-paced pre-recorded learning content on this topic.

  • Case Study - Answering the Phone (Training and Development)

    Downloadable material to advance your understanding of this module.

  • Developing Human Resource Management, Recruitment and Selection

    Self-paced pre-recorded learning content on this topic.

  • Case Study: Solution for Recruiting Hard-to-Fill Positions

    Watch this video to gain further insight.

  • Employee Retention Concepts, Tools and Strategies

    Self-paced pre-recorded learning content on this topic.

  • Organisational Theory Underpinning Human Resource Management

    Self-paced pre-recorded learning content on this topic.

  • Leadership Practices In An Organisational Context

    Self-paced pre-recorded learning content on this topic.

  • Strategic Leadership And Organisational Development

    Self-paced pre-recorded learning content on this topic.

  • Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Human Resource Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module equips students with the skills to incorporate the concepts of sustainable development in all the stages of an organisation. Focus is placed on background knowledge of the concept of sustainable development in supply chains, and students are expected to learn to contribute with confidence to a debate on the issues raised by sustainable development plans. The necessary practical tools used to apply the principles of sustainable development in supply chain are provided.

  • Sustainability in Supply Chain and Operations Management

    Self-paced pre-recorded learning content on this topic.

  • VIDEO - Rethinking Sustainability in the Supply Chain

    Watch this video to gain further insight.

  • Understanding The Nature Of Sustainable Supply Chain

    This lecture explores the nature of sustainable supply chains

  • VIDEO - 17 Goals to Transform Our World - United Nations

    Watch this video to gain further insight.

  • Managing Sustainable Supply Chain

    This lecture further elaborates on sustainable supply chains

  • VIDEO - Sustainable Design: Life-Cycle Thinking

    Watch this video to gain further insight.

  • Green Supply Chain Management

    This lecture introduces the learner to the concept of green supply chain management

  • VIDEO - 7 Branded Products with Unique Eco-friendly Packaging

    Watch this video to gain further insight.

  • Recycling and Waste Management in Supply Chain

    This lecture further explores the concept of recycling and waste in supply chains

  • VIDEO - Circular Economy by CHEP

    Watch this video to gain further insight.

  • Supply Chain Sustainability Measures

    This lecture measures supply chain sustainability

  • VIDEO - How do Businesses Measure Sustainability

    Watch this video to gain further insight.

  • Sustainability Reporting Standards

    This lecture explores sustainability reporting standards

  • VIDEO - Sustainability reporting with the GRI Standards

    Watch this video to gain further insight.

  • QUIZ - Sustainable Operations Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Management Control And Accountability For Financial Resources

    This lecture explores issues on management and accountability

  • Sources Of Funds

    This lecture explores the sources of funds

  • CASE STUDY - Global Fund Raising Strategies

    Watch this video to gain further insight.

  • Financial Reporting To External Stakeholders

    This lecture explains the concept of financial reporting

  • Cash Flow

    The lecture defines the concept of cash flow

  • Assessment Of Financial Performance

    This lecture elaborates on the assessment of financial performance

  • CASE STUDY - Financial Analysis Reporting

    Downloadable material to advance your understanding of this module.

  • Management Control Theories And Models

    This lecture explores management control theories and models

  • Strategic Control Issues

    This lecture addresses strategic control issues

  • The Nature Of Costs

    This lecture explores the nature and examples of costs

  • CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

    Downloadable material to advance your understanding of this module.

  • Calculation And Use Of Full Cost Techniques

    This lecture elaborates on full cost accounting

  • Accounting In Support Of Decision Making

    This lecture examines the role of accounting in support of decision-making processes

  • Budgeting

    This lecture addresses the issue of budgets

  • CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

    Watch this video to gain further insight.

  • Capital Investment

    This lecture explores capital investment

  • QUIZ - Strategic Financial Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This course teaches students to comprehend the concerns and challenges that strategic management managers encounter. It introduces students to concepts, methodological techniques, and instruments that are applicable to the analysis of an organization's strategic position. Students will learn how to establish and implement strategies and policies, as well as their significant operational implications, in this course.

  • CASE STUDY - Strategic Management Approach by TESCO

    Watch this video to gain further insight.

  • Analysing Business Environment and its Impact on Strategic Decision Making

     

  • Understanding the External Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Internal Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Staying ahead in a competitive environment

    Downloadable material to advance your understanding of this module.

  • CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

    Watch this video to gain further insight.

  • Understanding Market Situational Analysis and Organisational Position Measurement

    Self-paced pre-recorded learning content on this topic.

  • Analysing The Effects Of Exiting Plans On Organisation

     

  • Understanding Mandatory Competency & Competitive Advantage of An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Relationship Between Corporate, Business & Operational Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding Strategic Models & Tools

    Self-paced pre-recorded learning content on this topic.

  • Analysing and deciding on the strategic options

     

  • Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Developing An Agreed Strategy Plan For New Action Plan

    Self-paced pre-recorded learning content on this topic.

  • Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Ethics and CSR at Honda

    Downloadable material to advance your understanding of this module.

  • Understanding organisational strategic change management

    Self-paced pre-recorded learning content on this topic.

  • Implementing Strategic Plan

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The production and operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity (planning and control) and its measurement; forecasting demand; basic qualitative and quantitative forecasting techniques in major production; inventory control; single and multiple period inventories; statistical quality control; management problems; and case studies.

  • Introduction To Strategic Operations Management

    This lecture introduces the learner to strategic operations management

  • Strategic Thinking For Operations

    This lecture explores strategic thinking for operations

  • CASE STUDY - Making Operations and Logistic choices

    Downloadable material to advance your understanding of this module.

  • Operations Strategy Planning

    This lecture defines operations strategy planning

  • Product And Process Design

    This lecture focuses on product and process design

  • Supply Chain Network Design

    This lecture defines supply chain network design

  • CASE STUDY - The digital transformation of supply chains

    Watch this video to gain further insight.

  • Layout And Flow Design

    This lecture defines layout and flow design

  • Process Technology

    This lecture explores process technology

  • Hr Issues And Job Design

    This lecture explores HR issues and job design

  • CASE STUDY - Combining Information and Operational Technology

    Watch this video to gain further insight.

  • Improvement And Quality In Operations

    This lecture focuses on the technique of operations

  • Planning And Control I: Capacity And Demand

    This lecture explores planning and control

  • CASE STUDY - Managing capacity during Nissan production cuts

    Downloadable material to advance your understanding of this module.

  • Planning And Control II: Inventory And Scheduling

    This lecture further elaborates on planning and control

  • Challenges For The Future

    This lecture analyses the challenges for the future

  • QUIZ - Operations Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

During this course, students will learn to distinguish between the international marketing concepts of products or services. From a managerial standpoint, understanding the international marketing environment and the conditions that influence the market selection, product decisions, policy and price, distribution channels, and various levels of marketing communications will be explained.

  • Culture, Mindsets And Behaviour

    This lecture explores the concept of culture, mindsets and behaviour

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Cross-Cultural Consumer Behaviour

    This lecture defines the concept of cross-cultural consumer behaviour

  • Global vs Local Consumerism

    This lecture describes to the learner the concept of global and local consumerism

  • Convergence Of Marketing Environments

    This lecture explores the convergence of marketing environments

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Cross-Cultural Market Research

    This lecture describes the concept of cross-cultural market research

  • Buyer Behaviour And Targeting

    This lecture focuses on buyer behaviour and targeting

  • Global vs Local Consumerism II

    This lecture further explores global and local consumerism

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • International Pricing

    This lecture defines the concept of international pricing

  • Distribution, Sales Promotion And Market Entry Strategy

    This lecture explores distribution, sales promotion and market entry strategy

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • International Marketing Communications And Buyer Behaviour

    This concept explores international marketing communications and buyer behaviour

  • Improving International Marketing Communications And Promotions

    This lecture elaborates on improving international marketing communications and promotions

  • Critical Reflection Of Key Issues In International Marketing Strategy

    This lecture elaborates on the critical reflection of key issues in international marketing strategy

  • QUIZ - Strategic Marketing

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The goal of this course is to help students prepare for individualised research projects or dissertations by providing them with the tools and skills they'll need to build projects from a scientific, academic, and methodological standpoint.
Research strategy and design, conceptual framework development, ethics, research methodologies, and data analysis are among the topics covered.

  • Digital Marketing Tools

    This lecture focuses on digital marketing tools

  • Understanding Macro Environment In Digital Marketing Context

    This lecture elaborates on the concept of digital marketing context and tools

  • Engaging Customers in Digital Marketing

    This lecture describes how to engage customers in digital marketing

  • Understanding E-Commerce Infrastructure Elements

    This lecture explores the concept of E-commerce

  • Digital Marketing Technologies

    This lecture defines digital marketing technologies

  • Integration Of Digital & Offline Marketing Concepts & Applications

    This lecture describes the integration of digital & offline marketing concepts & applications

  • Managing Customer Interactions in Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Building Consumer Brand Relationship

    Self-paced pre-recorded learning content on this topic.

  • Understanding E-commerce Models and Sales Automation

    Self-paced pre-recorded learning content on this topic.

  • Understanding Marketing Data

    Self-paced pre-recorded learning content on this topic.

  • Digital Promotion Dimensions And Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Digital Marketing And Communication Platforms

    Self-paced pre-recorded learning content on this topic.

  • Interactive Digital Marketing

    Self-paced pre-recorded learning content on this topic.

  • Dynamics of a Digital Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Live Webinar 1
  • Live Webinar 2

  • Live Webinar 1
  • Live Webinar 2

Here, the learner will submit a self researched graduation project to apply the concepts learnt and skills acquired during the course

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

For entry onto the Executive Master of Business Administration (EMBA) in Digital Marketing qualification, learners must possess:

  • An honours degree in a related subject or the UK level 6 diploma or equivalent overseas qualification, i.e. Bachelors Degree or Higher National Diploma

       OR

  • Mature learners (over 25) with at least five years of management experience if they do not possess the above qualification (this is reviewed on a case-by-case basis)

Workshops are conducted by live webinars for online students.

Classroom workshops are available if there is a local branch in your country. Speak to our course advisors on this subject.

There is no Visa requirement for this programme.

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What makes our business school different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best MBA distance learning courses in UK, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.


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Gain an accredited MBA through our blended course in London which is recognized and accepted worldwide.

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Get as much as 60% scholarship on our blended MBA courses.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Earn an MBA Degree from Girne American University.

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How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

get started

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

1

Create a free account

Register to join our online learning platform by filling out our inquiry form.

2

Upload your document

Make available all necessary academic credentials on your student portal.

3

Receive conditional offer letter

The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.

4

Make payment for tuition

The tuition must be paid within the allotted time frame. Greetings on your enrollment!

5

Attend lectures & live webinar classes

Attend lectures on your student portal and join our live webinar classes.

6

Assignment & Assessment

Login into your student portal to take your quiz and assignment..

7

Get your diploma/degree

Receive your globally recognized and WES evaluated certificate.

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You will receive a degree certificate from MSBM and the Partner University.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Study while you work
Study while you work
Obtain a degree without necessarily leaving your country.

Get Your Degree

You will receive a degree certificate from MSBM and the Partner University.

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Learn Practical Business Modules

Complete several modules ranging from Business Leadership and Managing People.

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Study While You Work

Obtain a degree without necessarily leaving your country.

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