Participants will explore the essentials of event management, from understanding event classifications to assessing relationships between tourism, hospitality, and events management industries.

After the successful completion of this course, you will be able to:

Events and its Different Types

• What is event management?
• Importance of Event management.
• Important Skills for Event manager.
• How small, large, hallmark and mega events are classified and their Characteristics.
• Classification of events by type.
• Characteristics of Various Events within the Tourism and Hospitality Industry
• Impact of External Influences on the Development of the Meetings, Incentives, Conferences & Exhibitions (MICE) Sector
• Assess the relationships between the tourism, hospitality and events management industries.

Planning and Organizing Events

• The needs and expectations of event stakeholders
• Developing event objectives and goals
• Developing event budgets and timelines
• Selecting and booking event venues and vendors
• Creating event schedules and production plans
• Managing event logistics.

Marketing and Promoting Events

• The importance of marketing communications for different types of events and the importance of sponsorship.
• The target audience and their needs and interests.
• Developing event branding and messaging.
• Creating marketing and promotional materials.
• Identifying and using appropriate marketing channels.
• Measuring and analyzing marketing and promotional efforts.
• Marketing Trends.

Executing and Evaluating Events:

• Managing event operations, including event setup, staffing, and execution.
• Addressing unexpected challenges and changes during the event.
• Managing event safety and security.
• Importance of Event Evaluation.
• Conducting post-event evaluations.
• Developing recommendations for future events based on evaluation findings.

Risk Management and Ethical Considerations in Event Management:

• Risk management in event management.
• Ethical considerations in event management.
• Discuss legal issues in event management.
• Current technology trends for events management.
• Virtual Events.
• Evaluate the range of impacts that events can have on tourism destinations.
• Recommend measures to increase the positive impacts of events on tourism destinations
• Recommend measures to reduce the negative impacts of events on tourism destinations.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Event Manager
• Event Coordinator
• Marketing and Promotions Specialist
• Venue and Logistics Manager
• Risk Management Consultant
• Virtual Events Planner
• Ethical Events Coordinator
• Tourism Events Strategist