Advanced Professional Certificate in Marketing Communication in Pastaza 2024

 

Partnerships and Accreditation:
othm
othm

100%

Online learning, with ease.

24/7

Unlimited access with pre-recorded lectures.

Partnerships and Accreditation:
msbm
Average Completion Time
1 Month
msbm
Accreditation
5 CPD Hours
msbm
Level
Advanced
msbm
Start Time
Anytime
msbm
100% Online

Study online with ease.

msbm
Unlimited Access

24/7 access to lectures.

msbm
Low Fees

Low and easy to pay online.

Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in Marketing Communication in Pastaza 2024
Discount Icon £ 216 £ 120
Limited time offer.

The Marketing Communication course aims to equip learners with the skills and knowledge to create effective communication strategies that help organizations effectively promote their products or services to target customers. Marketing communication achieves several objectives that are crucial to the success of any organization's marketing efforts. These objectives include building brand awareness, creating a positive brand image, generating leads and sales, building customer loyalty, and establishing a strong market position.

Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing.


After the successful completion of this course, you will understand the following;

Introduction to Marketing Communication:

  • Marketing Communications.
  • The Role Of Marketing Communication.
  • The Marketing Communications Mix.
  • Effectiveness Of The Promotional Tools.
  • Management Of The Promotional Tools.
  • Word-Of-Mouth Communications.
  • Branding.
  • Process Of Diffusion.
  • Framework for analysing marketing communication process.


Consumer Decision-Making & Marketing Communication:

  • Customer Decision-Making.
  • A General Buying Decision-Making Process.
  • Types Of Consumer Decision-Making.
  • Perceived Risk.
  • Involvement Theory.
  • Hedonic Consumption.
  • Organisational Buying Decision Processes.
  • Strategy And Marketing Communications.
  • The Role Of Marketing Communications.
  • Elaboration Likelihood Model.
  • Towards A Model Of Marketing Communications.
Marketing Communication Strategy and Planning:
  • Market Segmentation.
  • Developing A Marketing Communications Plan.
  • The Marketing Communications Planning Framework.
  • Positioning.
  • The Development Of The Positioning Concept.
  • Repositioning.
  • Marketing communicational Theories.
Strategic Role of Branding In Market Communication:
  • Branding And The Role Of Marketing Communications.
  • Brand Portfolios: Architecture And Forms.
  • Business-To-Business Branding.
  • Online Branding.
  • Brand Equity.
  • Corporate Identity, Reputation And Branding.
  • Corporate Identity Or Corporate Branding?
  • Corporate Communications.
  • Corporate Reputation.
  • Financial Resources For Marketing Communications.
  • Trends In Promotional Expenditure.
  • Profit Impact On Market Strategy.
  • Sales Promotion.

Disciplines & Approaches to Marketing Communication:

  • Advertising And Strategy.
  • Advertising Models And Concepts.
  • Public Relations.
  • Publics Or Stakeholders.
  • Crisis Management.

Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing. Throughout the course, learners will gain an understanding of how marketing communication can be used to create a strong brand image, promote products or services, and influence consumer behavior. They will learn how to develop marketing communication strategies, select appropriate communication channels, and use metrics to evaluate the effectiveness of marketing campaigns.

  • VIDEO - Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Introduction to Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategic Role of Branding in Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Conceptual Construct of Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers
  • Brand Managers
  • Communication Managers
  • Advertising Executives
  • Public Relations Executives
  • Digital Marketing Specialists
  • Social Media Managers
  • Content Managers
  • Sales and Business Development Managers
  • Entrepreneurs and Small Business Owners.
Single Course Purchase
(Buy Lifetime Access)
What you will get:
  • Access to this course.
  • Access to library.
Unlimited APCC Subscription
What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
Unlimited APCC & PCC Subscription
What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
Training 5 or more people?

Get your team access to 16,000+ top MSBM courses anytime, anywhere.

Try MSBM for Business

All our programmes include:

Real-world case studies and Testimonials
  • Master the in-demand tech skills with our real-world projects
  • Get experience with industry-leading companies
Excellent learner support and guidance provided
  • Get help and guidance from our tutors when you need it
  • Our tutors will help keep you motivated and inspired to reach your goals.
Exclusive access to our professional community
  • Enjoy exclusive access to a host of resources curated by industry experts
  • Connect with professionals, thought leaders, and innovators in your field and expand your network.
Highly adaptable and flexible learning model
  • Access our learning materials and resources from anywhere, at any time that suits you.
  • With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.

Unlock your potential

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

unlock-potential

Choose a better way to learn

Bring the right people and information together in channels.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

arrow-image
Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

arrow-image
Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

arrow-image
app-image
Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

arrow-image
arrow-image
A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

arrow-image
Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

certificate-image
Learn fast
Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
Study Online
Get access to online study materials. All courses are 100% online and self-paced.
Global community
Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.

2,295,000

Learners' Community

1,593

Courses

237

Nationalities

23,274

Organisations

Learn on your time

Watch bite-sized videos or in-depth courses.

cert-segment-image

Get Certified

Earn certificates to add to your LinkedIn profile.

cert-segment-image

Prove your skills

Earn certificates to add to your LinkedIn profile.

cert-segment-image