Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

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Anytime

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour

This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies.

Upon completion, participants will master:

Importance and factors influencing consumer behavior, its types, and group influences.
Varied forms of reference groups shaping consumer decisions.
Nature and types of consumer involvement in buying behavior.
Insights into consumer buying behavior dynamics.
Understanding diffusion of innovation and the innovation adoption curve.
Impact of technology on consumer behavior and decision-making for new products.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Consumer Behaviour Analyst
Market Research Manager
Behavioural Economist
Consumer Insights Consultant
Decision Making Strategist
Consumer Psychology Researcher
Consumer Insights Analyst
Behavioral Scientist
Market Intelligence Specialist
Customer Experience Designer

Course Modules

In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Factors Influencing Consumer Decision Making Behaviour

Self-paced pre-recorded learning content on this topic.
Factors Influencing Consumer Decision Making Behaviour

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Upon completion, participants will master:

Importance and factors influencing consumer behavior, its types, and group influences.
Varied forms of reference groups shaping consumer decisions.
Nature and types of consumer involvement in buying behavior.
Insights into consumer buying behavior dynamics.
Understanding diffusion of innovation and the innovation adoption curve.
Impact of technology on consumer behavior and decision-making for new products.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Factors Influencing Consumer Decision Making Behaviour

Self-paced pre-recorded learning content on this topic.
Factors Influencing Consumer Decision Making Behaviour

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

Consumer Behaviour Analyst
Market Research Manager
Behavioural Economist
Consumer Insights Consultant
Decision Making Strategist
Consumer Psychology Researcher
Consumer Insights Analyst
Behavioral Scientist
Market Intelligence Specialist
Customer Experience Designer

Single Course Purchase

(Buy Lifetime Access)

PHP 2,869 ^{PHP 5,164}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

PHP3,725 /month

(Billed annually at PHP44,695)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

PHP11,174 /month

(Billed annually at PHP134,085)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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