Advanced Professional Certificate in International Tourism Business in Oxfordshire 2024

In partnership with OTHM UK

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Average Completion Time

1 Month

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Accreditation

5 CPD Hours

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Level

Advanced

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Start Time

Anytime

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100% Online

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Unlimited Access

24/7 unlimited access with pre-recorded lectures.

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Low Fees

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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate in International Tourism Business in Oxfordshire 2024
Discount Icon £ 216 £ 120
Limited time offer.

The International Tourism Business module explores the global tourism industry, including its economic, social, and environmental impacts, and the various stakeholders involved in its management. Students will examine tourism marketing strategies, destination development, and sustainability practices, as well as gain an understanding of the role of technology in the industry. Through case studies and practical exercises, students will develop their skills in analyzing and addressing the challenges international tourism businesses face in today's rapidly changing global marketplace.

Explore the dynamic and ever-evolving world of the international tourism business. You'll gain insights into industry trends, innovative marketing strategies, and cross-cultural communication skills to thrive in this exciting and rewarding field.

After the successful completion of this course, you will understand the following;

Introduction to International Tourism:

  • Define tourism and differentiate between international and domestic tourism.
  • Analyze the different dimensions of tourism and their impact on local economies.
  • Evaluate the economic significance of the tourism industry on a global scale.
  • Identify and assess the factors influencing travel decisions, including individual and external factors.
  • Critically analyze the factors that influence the location of tourism activities and their effects on destination development.
  • Analyze the different destinations and trends in international travel and tourism.

International Tourism Planning and Development Process:

  • Explain the role and importance of tourism planning in promoting sustainable tourism development.
  • Describe the components of integrated planning and how they contribute to successful tourism development.
  • Analyze the need for tourism planning in a particular destination, taking into account social, environmental, and economic factors.
  • Explain the tourism development process, including market analysis, site selection, and economic feasibility assessment.
  • Assess the socioeconomic impact of international tourism on destination countries and communities.
  • Evaluate the legal issues and challenges that arise in tourism planning and development, such as land use regulations, zoning laws, and environmental protection measures.

Leadership development in the tourism industry:

  • Analyze the role of leadership in promoting tourism development and sustainability in a destination.
  • Explain the organizational process of tourism development and the formation of leadership within tourism organizations.
  • Evaluate different leadership roles in the tourism industry and their contribution to successful tourism development.
  • Describe the leadership development process within the community and how it can lead to sustainable tourism development.
  • Analyze the importance of tourism coordination in promoting successful tourism development and stakeholder engagement.
  • Explain the importance of visitor services in promoting a positive tourist experience and the role of leadership in ensuring high-quality visitor services.
  • Develop a training program for tourism team members to improve their visitor service skills and enhance the overall tourist experience.
  • Evaluate the public awareness of international tourism in a particular destination, including cultural awareness and sensitivity to tourists from different backgrounds.

Tourism promotion and travel distribution system:

  • Understand International Tourism Marketing challenges.
  • Learn to develop the promotional plan.
  • Learn how to Determine marketing objectives.
  • Explore and Develop an appropriate message.
  • Select the promotional mix.
  • Understand Tourism distribution systems.
  • Learn the role of tourism wholesaler and retail travel agent.

Future Trends in International Tourism Business and its Contribution to the World Economy:

  • Learn how to create Demand for Tourism.
  • Acknowledge the factors affecting tourism demand.
  • Travel & Tourism Employment.
  • Tourism and American Economy.
  • Understand International Tourism's contribution to the GDP of Africa.
  • Know about Asia Pacific and International Tourism.
  • Explore the role of Tourism in the European Economy.
  • Understand the role of the International Tourism Business and the Middle East Economy.

The International Tourism Business module explores the global tourism industry, including its economic, social, and environmental impacts, and the various stakeholders involved in its management. Students will examine tourism marketing strategies, destination development, and sustainability practices, as well as gain an understanding of the role of technology in the industry. Through case studies and practical exercises, students will develop their skills in analyzing and addressing the challenges international tourism businesses face in today's rapidly changing global marketplace.

  • VIDEO - Course Structure and Assessment Guidelines

    Watch this video to gain further insight.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • Future Trends in International Tourism Business and its Contribution to the Global Economy

    Self-paced pre-recorded learning content on this topic.

  • Introduction to International Tourism

    Self-paced pre-recorded learning content on this topic.

  • Leadership Development in the International Tourism Industry

    Self-paced pre-recorded learning content on this topic.

  • Tourism Promotion and Travel Distribution System

    Self-paced pre-recorded learning content on this topic.

  • International Tourism Planning and Development Process

    Self-paced pre-recorded learning content on this topic.

  • International Tourism Business

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • CEO, Director, Manager, Supervisor
  • Tourism Development Manager
  • Hospitality Operations Director
  • Tourism Policy Analyst
  • Sustainable Tourism Coordinator
  • Community Tourism Development Officer
  • Tourism Marketing Manager
  • Visitor Services Manager
  • Tour Guide Trainer
  • Tourism Researcher
  • Hospitality Educator.



£ 120 £ 216

  • Access to this course.
  • Access to learning community.
  • Access to library.
  • Learn at your own pace.
  • Tests to boost your learning.
  • Digital certificate when eligible.

All our programmes include:

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Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

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Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

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Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

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Our certificates and ID cards are verifiable and are strong proof of learnership.

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Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

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A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

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Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Why MSBM?


Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

Earn certificates to add to your LinkedIn profile.

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

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