Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Consumer Behaviour in Different Organizational Contexts

This course aims to explore the different types of customers and their behaviour, with a focus on B2B, B2C, and C2C contexts, as well as the impact of social influences on consumer intentions and behaviour. Additionally, the course will examine how consumer behaviour varies in different organizational and marketing contexts, providing students with a comprehensive understanding of the factors that influence consumer decision-making.

After the successful completion of the course, you will be able to learn about the following,

What are the types of customers?
Consumer behaviour in B2B, B2C and C2C context.
Consumer behaviour in different organisational contexts.
Marketing Context in C2C vs B2C vs B2B.
Social influences on intentions and behaviour.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Organizational Behaviour Analyst
Market Research Manager
B2B Marketing Specialist
Consumer Insights Consultant
Business Development Manager
Corporate Strategy Manager
Customer Experience Designer
Sales Operations Manager
Key Account Manager
Procurement Specialist

Course Modules

This course aims to provide a comprehensive understanding of the various types of customers, consumer behaviour in different contexts (B2B, B2C, and C2C), the impact of social influences on consumer intentions and behavior, and the role of marketing context in C2C, B2C, and B2B settings.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Consumer Behaviour In Different Organizational Contexts

Self-paced pre-recorded learning content on this topic.
Consumer Behaviour In Different Organizational Contexts

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

After the successful completion of the course, you will be able to learn about the following,

What are the types of customers?
Consumer behaviour in B2B, B2C and C2C context.
Consumer behaviour in different organisational contexts.
Marketing Context in C2C vs B2C vs B2B.
Social influences on intentions and behaviour.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Consumer Behaviour In Different Organizational Contexts

Self-paced pre-recorded learning content on this topic.
Consumer Behaviour In Different Organizational Contexts

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

Organizational Behaviour Analyst
Market Research Manager
B2B Marketing Specialist
Consumer Insights Consultant
Business Development Manager
Corporate Strategy Manager
Customer Experience Designer
Sales Operations Manager
Key Account Manager
Procurement Specialist

Single Course Purchase

(Buy Lifetime Access)

EUR 29 ^{EUR 52}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

EUR60 /month

(Billed annually at EUR709)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

EUR178 /month

(Billed annually at EUR2,128)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

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