Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 access to lectures.

Low Fees

Low and easy to pay online.

Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate Course in Consumer Behaviour and Hotel Marketing

Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

Hospitality professionals looking to improve their marketing skills
Hotel managers seeking to increase revenue and guest satisfaction
Marketing professionals interested in the hospitality industry
Students and recent graduates pursuing careers in hospitality
Entrepreneurs starting their own hospitality businesses
Professionals seeking to enhance their resume and career prospects in hospitality

Course Modules

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Consumer Behaviour and Hotel Marketing

Self-paced pre-recorded learning content on this topic.
Consumer Behaviour and Hotel Marketing

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.

Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.

After the successful completion of the course, you will be able to learn about the following,

What is customer’s Buying Behaviour?
Factors Influencing Buying Behaviour in Hotel Marketing.
The Buyer Decision Process.
Impact of Changes in Consumer Behaviour on Hotels.
Provide the service quality and value that guests expect.
Meeting Guest Expectations through Planning.
The Hospitality Planning Cycle.
The importance of a positive client experience to the hotel industry.

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Consumer Behaviour and Hotel Marketing

Self-paced pre-recorded learning content on this topic.
Consumer Behaviour and Hotel Marketing

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

Hospitality professionals looking to improve their marketing skills
Hotel managers seeking to increase revenue and guest satisfaction
Marketing professionals interested in the hospitality industry
Students and recent graduates pursuing careers in hospitality
Entrepreneurs starting their own hospitality businesses
Professionals seeking to enhance their resume and career prospects in hospitality

Single Course Purchase

(Buy Lifetime Access)

EUR 39 ^{EUR 70}

What you will get:

Access to this course.
Access to library.

Unlimited PCC Subscription

EUR60 /month

(Billed annually at EUR709)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

Unlimited APCC & PCC Subscription

EUR178 /month

(Billed annually at EUR2,128)

What you will get:

Access to this course.
Access to additional courses.
Access to library.
Digital certificates.

View All Subscriptions

Training 5 or more people?

Get your team access to 16,000+ top MSBM courses anytime, anywhere.

Try MSBM for Business

All our programmes include:

Real-world case studies and Testimonials

Master the in-demand tech skills with our real-world projects
Get experience with industry-leading companies

Excellent learner support and guidance provided

Get help and guidance from our tutors when you need it
Our tutors will help keep you motivated and inspired to reach your goals.

Exclusive access to our professional community

Enjoy exclusive access to a host of resources curated by industry experts
Connect with professionals, thought leaders, and innovators in your field and expand your network.

Highly adaptable and flexible learning model

Access our learning materials and resources from anywhere, at any time that suits you.
With our self-paced learning, you can accelerate or slow down your learning process to fit your needs.

Unlock your potential

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

Choose a better way to learn

Bring the right people and information together in channels.

Join for free

MSBM for Business

Why MSBM?

Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.