The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.


Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.

After the successful completion of the course, you will be able to learn about the following,

• What is customer’s Buying Behaviour?
• Factors Influencing Buying Behaviour in Hotel Marketing.
• The Buyer Decision Process.
• Impact of Changes in Consumer Behaviour on Hotels.
• Provide the service quality and value that guests expect.
• Meeting Guest Expectations through Planning.
• The Hospitality Planning Cycle.
• The importance of a positive client experience to the hotel industry.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

• Hospitality professionals looking to improve their marketing skills
• Hotel managers seeking to increase revenue and guest satisfaction
• Marketing professionals interested in the hospitality industry
• Students and recent graduates pursuing careers in hospitality
• Entrepreneurs starting their own hospitality businesses
• Professionals seeking to enhance their resume and career prospects in hospitality