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Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in Lima 2024
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
100% Online
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Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Low Fees
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Professional Certificate Courses
These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.
Upon completion, you'll gain insights into:
- The marketing mix's impact on consumer decision-making
- Influence of new technologies on consumer behaviour
- Models for organizational decision-making
- Intersection of marketing practices and consumer behaviour
- Correlations between consumer behaviour and marketing segmentation, targeting, and positioning
- Understanding the decision-making unit (DMU)
- Perceived risk in consumer decisions
- Evolution of buyer behaviour and media habits"
This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits.
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Understanding Consumer Decision Making Dynamics And Risks
Self-paced pre-recorded learning content on this topic.
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Understanding Consumer Decision Making Dynamics and Risks
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Behaviour Analyst
- Decision Making Strategist
- Market Research Manager
- Risk Management Consultant
- Consumer Insights Specialist
- Behavioral Economist
- Market Intelligence Analyst
- Customer Experience Designer
- Consumer Psychology Researcher
- Marketing Strategy Manager
PEN 267 PEN 480
- Access to this course.
- Access to learning community.
- Access to library.
- Learn at your own pace.
- Tests to boost your learning.
- Digital certificate when eligible.
All our programmes include:
Real-world case studies and Testimonials
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Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
Exclusive access to our professional community
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
Flexible learning model
Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
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Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
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