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Master of Arts (MA) in Marketing Management in Leiria 2024
Make an investment in your long-term career at one of the best business schools on the planet.
Based on 21,643+ reviews | 660,000+ learners
Duration
12 Months
Pedagogy
Blended
Make an investment in your long-term career at one of the best business schools on the planet.
Based on 21,643+ reviews | 660,000+ learners
The Master of Business Administration is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The objective of the Master of Arts (M.A) in Marketing Management is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps to develop learners' analytical and critical thinking skills and their ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.
The content of the qualification is focused on the following:
Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?
The Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.
This module provides the most critical information about the study course and assignment submission.
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Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
An International Marketing module aims to provide students with an understanding of the principles and practices of marketing, including developing and implementing effective marketing strategies globally. The module typically covers market research, consumer behaviour, product development, pricing, promotion, and distribution.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The aim of an advanced research methods module in marketing management is to provide students with the knowledge and skills necessary to design and conduct rigorous research studies in marketing.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The module on International Consumer Behavior aims to provide students with an understanding of the factors that influence consumer behaviour in different cultural and international contexts. Through the completion of this module, students will learn to analyse and understand consumer behaviour in an international context and how to apply this understanding to the development of effective marketing strategies.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
A module on Applied Marketing Research aims to provide students with the knowledge and skills necessary to design and conduct practical marketing research studies that can be applied in real-world business settings. Through the completion of this module, students will learn to apply research methods to gather and analyse data that can be used to inform business decision-making in areas such as product development, pricing, promotion and distribution.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
A module on Online and Social Media Marketing aims to provide students with an understanding of the principles and practices of marketing in the digital age, specifically in the context of online and social media platforms. The module typically covers digital marketing strategies, online advertising, social media marketing, e-commerce, web analytics, and digital marketing measurement and metrics. Through the completion of this module, students will learn to develop and implement effective online and social media marketing campaigns that can help businesses reach and engage with their target audiences in the digital space.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Stage 2:
This stage is delivered online by our partner university with a study of 30 ECTS:
For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:
Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills.
You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo.
We also accept the following English language skills certificates:
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We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best MBA distance learning courses in Leiria, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.
Accredited Degrees
Gain an accredited online MBA through our online course in Leiria which is recognized and accepted worldwide.
Low Fees
Get as much as 60% scholarship on our online MBA courses.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
Easy Payment Structure
You can pre-structure your preferred payment option. Pay in easy instalments.
Graduate On Campus
Celebrate your success by having your graduation on campus.
Dual Qualifications
Earn an MBA Degree + International Postgraduate Diploma in Strategic Management and Leadership
Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.
*Available Mon-Fri 09:00 AM - 05:00 PM GST
Use the online learning resources collection provided by MSBM to unlock knowledge.
Building a business is hard. Training and getting the best out of your employees shouldn't be.
Register to join our online learning platform by filling out our inquiry form.
Make available all necessary academic credentials on your student portal.
The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrolment in the program will be sent to you.
The tuition must be paid within the allotted time frame. Greetings on your enrolment!
Attend lectures on your student portal and join our live webinar classes.
Login into your student portal to take your quiz and assignment.
Receive your globally recognized and WES evaluated certificate.
You will receive a degree certificate from MSBM and the Partner University.
Complete several modules ranging from Business Leadership and Managing People.
Obtain a degree without necessarily leaving your country.
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