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Advanced Professional Certificate in Hotel Marketing and Sales Management in K'alak'i T'bilisi 2024
Average Completion Time
1 Month
Accreditation
5 CPD Hours
Level
Advanced
Start Time
Anytime
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Low Fees
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Advanced Professional Certificate Courses
These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
After the successful completion of this course, you will understand the following;
Introduction to Hotel Marketing:
- What is Hotel Marketing?
- Importance of Marketing in Business.
- What is Market Segmentation?
- Benefits of Market Segmentation.
- Types of Market Segmentation.
- Product Development for effective sales.
- What should be the strategic Product Pricing?
- Locating the Product and its importance.
- Product Promotion, its way and role in Hotel Marketing.
- Channel of Distribution in the Hotel Industry
- Online Marketing.
Marketing Analytics and Its Importance in Hotel Industry:
- What is marketing Analytics.
- Importance Marketing Analytics.
Role of Marketing Analytics in Business. - Marketing Analytics Tools.
- Function of marketing analytics software
- Qualifications for Marketing Analytics Managers:
- What Hotels can do through Marketing Analytics.
- Hotel Marketing and Competitors Analysis.
- Marketing Information System Meaning and Scope.
Consumer’s Behaviour and Hotel Marketing:
- What is customer’s Buying Behaviour?
- Factors Influencing Buying Behaviour in Hotel Marketing.
- The Buyer Decision Process.
- Impact of Changes in Consumer Behaviour on Hotels.
- Provide the service quality and value that guests expect.
- Meeting Guest Expectations through Planning.
- The Hospitality Planning Cycle.
- The importance of a positive client experience to the hotel industry.
Key Aspects, Importance and Process of Sales and Sales Management:
- What is sales management?
- Importance of sales management.
- Sales management process.
- Effective Sales Promotion Techniques for Hotels.
- Analysing Hotel Sales and methods to improve sales.
- Role of Manager in the Hotel Industry.
- Use of Information Technology in Boosting Hotel’s Sales.
The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.
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VIDEO - Course Structure and Assessment Guidelines
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Interacting with Lectures/Learning Components
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Introduction to Hotel Marketing
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Marketing Analytics and Its Importance in Hotel Industry
Self-paced pre-recorded learning content on this topic.
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Understanding Sales Promotion and Management
Self-paced pre-recorded learning content on this topic.
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Consumer Behaviour and Hotel Marketing
Self-paced pre-recorded learning content on this topic.
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Hotel Marketing and Sales Management
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Hotel Marketing Professionals
- Sales and Marketing Managers in the Hotel Industry
- Hospitality Business Owners and Entrepreneurs
- Marketing Analytics Managers
- Professionals Seeking Career Advancement in the Hotel Industry
GEL 438 GEL 788
- Access to this course.
- Access to learning community.
- Access to library.
- Learn at your own pace.
- Tests to boost your learning.
- Digital certificate when eligible.
All our programmes include:
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Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
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Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
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Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
Study Online
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