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Master of Business Administration (MBA) in Marketing in Hampshire 2024

Make an investment in your long-term career at one of the best business schools on the planet.

Based on 21,879+ reviews | 660,000+ learners

£ 4,400 /month
interest-free*

Payments

2 months

Total tuition

£ 8,800

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Duration

12 Months

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Pedagogy

Blended

Master of Business Administration (MBA) in Marketing in Hampshire 2024
Discount Icon £ 4,400 per month | Total £ 8,800
Get up to 45% scholarship when you enrol today.
Offer expires in 20 days

Learn more about the programme

The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems.

We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.

The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.

The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.

Assessment: Assignments

The objective of the Master of Business Administration (MBA) in Marketing qualification is to enhance your skills in marketing strategy, product development and launch, and managing your business digital presence. 

This qualification reflects current practice in both traditional and digital marketing and allows learners to develop and expand their high-level understanding of product design and development, deal with marketing analytics, and build on consumer psychology. 

 
Programme Structure and Credits:

This programme consists of 12 modules with a total of 120 ECTS credits. 

This module provides the most critical information about the study course and assignment submission.

  • Navigating the MSBM Study Portal

    Watch this video to gain further insight.

  • Course Structure and Guidelines

    Watch this video to gain further insight.

  • Interacting with Lectures/Learning Components

    Watch this video to gain further insight.

  • VIDEO - How to Avoid Plagiarism in Your Writing

    Watch this video to gain further insight.

  • Harvard Referencing Style Guide

    Watch this video to gain further insight.

  • How to Summarise - Assignment Guide

    Downloadable material to advance your understanding of this module.

  • Summarising, Paraphrasing, Quotation for your Assignment

    Downloadable material to advance your understanding of this module.

  • Official Title Pages – Assignments

    Downloadable material to advance your understanding of this module.

  • Understanding cost system and its classification

    Self-paced pre-recorded learning content on this topic.

  • Concepts and Tools of Cost Accounting

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

    Downloadable material to advance your understanding of this module.

  • Understanding the Concept and Classification of Sources of Funds

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Global Fund Raising Strategies

    Watch this video to gain further insight.

  • Understanding The Financial Performance Analysis

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Financial Analysis Reporting

    Downloadable material to advance your understanding of this module.

  • Understanding the Financial Ratios and its Various Types

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Budgetary Concepts and Approaches

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

    Watch this video to gain further insight.

  • Understanding the Working Capital Management

    This lecture explore the cycle to convert your capital and generate profits. 

  • Understanding the Investment Appraisal Techniques

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Financial Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This course teaches students to comprehend the concerns and challenges that strategic management managers encounter. It introduces students to concepts, methodological techniques, and instruments that are applicable to the analysis of an organization's strategic position. Students will learn how to establish and implement strategies and policies, as well as their significant operational implications, in this course.

  • CASE STUDY - Strategic Management Approach by TESCO

    Watch this video to gain further insight.

  • Analysing Business Environment and its Impact on Strategic Decision Making

     

  • Understanding the External Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Internal Business Environment Dynamics

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Staying ahead in a competitive environment

    Downloadable material to advance your understanding of this module.

  • CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

    Watch this video to gain further insight.

  • Understanding Market Situational Analysis and Organisational Position Measurement

    Self-paced pre-recorded learning content on this topic.

  • Analysing The Effects Of Exiting Plans On Organisation

     

  • Understanding Mandatory Competency & Competitive Advantage of An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Relationship Between Corporate, Business & Operational Strategies

    Self-paced pre-recorded learning content on this topic.

  • Understanding Strategic Models & Tools

    Self-paced pre-recorded learning content on this topic.

  • Analysing and deciding on the strategic options

     

  • Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

    Self-paced pre-recorded learning content on this topic.

  • Developing An Agreed Strategy Plan For New Action Plan

    Self-paced pre-recorded learning content on this topic.

  • Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Ethics and CSR at Honda

    Downloadable material to advance your understanding of this module.

  • Understanding organisational strategic change management

    Self-paced pre-recorded learning content on this topic.

  • Implementing Strategic Plan

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Strategic Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The production and operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity (planning and control) and its measurement; forecasting demand; basic qualitative and quantitative forecasting techniques in major production; inventory control; single and multiple period inventories; statistical quality control; management problems; and case studies.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • Operations Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

During this course, students will learn to distinguish between the international marketing concepts of products or services. From a managerial standpoint, understanding the international marketing environment and the conditions that influence market selection, product decisions, policy and price, distribution channels, and various levels of marketing communications will be explained.

  • International Marketing Distribution

    Self-paced pre-recorded learning content on this topic.

  • International Marketing Environment

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Nature and Scope of International Marketing

    Self-paced pre-recorded learning content on this topic.

  • Trade Distortion and the Marketing Barriers

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - INTERNATIONAL MARKETING

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The goal of this course is to help students prepare for individualised research projects or dissertations by providing them with the tools and skills they'll need to build projects from a scientific, academic, and methodological standpoint.
Research strategy and design, conceptual framework development, ethics, research methodologies, and data analysis are among the topics covered.

  • Research Philosophies and Principles

     

  • VIDEO - Overview of the Research Onion

    Watch this video to gain further insight.

  • Selecting a Research Topic

     

  • Searching and Reviewing Literature

    Self-paced pre-recorded learning content on this topic.

  • VIDEO - How to write a Literature Review

    Watch this video to gain further insight.

  • Developing conceptual Framework

     

  • PDF - How to create a Conceptual Framework

    Downloadable material to advance your understanding of this module.

  • Research Strategy and Design

     

  • Research Methods I

    Self-paced pre-recorded learning content on this topic.

  • Research Methods II

    Self-paced pre-recorded learning content on this topic.

  • PDF - How Observation is Used As a Research Method

    Downloadable material to advance your understanding of this module.

  • Research Methods: Data Analysis

    Self-paced pre-recorded learning content on this topic.

  • Research Proposal and Writing Up

     

  • Research Ethics

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Research Methods

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The main aim of this module is to provide students with a thorough understanding of organisational processes and principles in professional settings, as well as how they relate to individuals’ working habits and behaviours.

  • Organisational Frameworks and Perspectives

      

  • Organisational Structure and Design

     

  • Corporate Work Environment

      

  • Organisational Power and Politics Framework

      

  • Organisational Behaviour Culture & Values

     

  • QUIZ-Organizational Theory

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Understanding the Governance and Legal Framework of Business Environment

     

  • Contractual Dynamics of the Business Environment

     

  • Concepts in Employment Law & Labour Law

     

  • Legal Considerations in E-Commerce, Licencing and Sales

     

  • Concept and Implications of Ethics and Antitrust in Business

     

  • QUIZ-Legal Environment for Business

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • The Macroeconomic Environment

    Self-paced pre-recorded learning content on this topic.

  • Introduction to Managerial Economics & Demand Analysis and Estimation

    Self-paced pre-recorded learning content on this topic.

  • Production and Cost Analysis & Estimation

    Self-paced pre-recorded learning content on this topic.

  • The Market Structure & Game Theory

    Self-paced pre-recorded learning content on this topic.

  • Pricing Practices and Market Failure

    Self-paced pre-recorded learning content on this topic.

  • QUIZ- Economics for Business Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Fundamental Concepts in Marketing

    Self-paced pre-recorded learning content on this topic.

  • Understanding The Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding the Extended Marketing Mix

    Self-paced pre-recorded learning content on this topic.

  • Understanding External and Internal Environment for designing a market plan

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - How Starbucks is using pricing strategy for profit maximization

    Downloadable material to advance your understanding of this module.

  • Marketing planning and strategy

    Self-paced pre-recorded learning content on this topic.

  • Strategising for Marketing Operations

    Self-paced pre-recorded learning content on this topic.

  • Marketing Function Interrelationships and Entrepreneurial Marketing

    Self-paced pre-recorded learning content on this topic.

  • The Strategic Marketing Process

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - MasterCard Global Targeted Content Marketing

    Watch this video to gain further insight.

  • Strategic Positioning In the Business Environment

    Self-paced pre-recorded learning content on this topic.

  • Segmenting And Targeting Strategies

    Self-paced pre-recorded learning content on this topic.

  • Fundamentals of Branding

    Self-paced pre-recorded learning content on this topic.

  • CASE STUDY - Starbucks's Misunderstandings In Australia

    Watch this video to gain further insight.

  • Branding Decisions and Strategies

    Self-paced pre-recorded learning content on this topic.

  • RESEARCH - Market entry strategies of passenger carmakers

    Downloadable material to advance your understanding of this module.

  • Understanding Brand Identity Personality And Positioning

    Self-paced pre-recorded learning content on this topic.

  • Concepts in Digital Branding

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - Marketing Management

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Introduction to Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Consumer Decision Making & Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Marketing Communication Strategy and Planning

    Self-paced pre-recorded learning content on this topic.

  • Strategic Role of Branding in Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • Conceptual Construct of Marketing Communication

    Self-paced pre-recorded learning content on this topic.

  • QUIZ - MARKETING COMMUNICATION

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Recognizing the Network Infrastructure and Mobile Commerce

    Self-paced pre-recorded learning content on this topic.

  • Introduction to E-commerce Management

    Self-paced pre-recorded learning content on this topic.

  • Managing the E-Enterprise

     

  • Realizing E-Business Strategy and Implementation

     

  • Appraising E-commerce System

     

  • Recognizing the Legal and Security Framework of E-commerce

     

  • E-Commerce

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

  • Understanding Consumer Decision Making Behaviour

     

  • Understanding the Customer Insights in Different contexts

     

  • Factors Influencing Consumer Decision Making Behaviour

      

  • Consumer Behavior Models And Theories

     

  • Understanding Consumer Decision Making Dynamics And Risks

     

  • Consumer Behaviour In Different Organizational Contexts

    Self-paced pre-recorded learning content on this topic.

  • Consumer Behaviour

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Here, the learner will submit a self researched graduation project to apply the concepts learnt and skills acquired during the course

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

For entry onto the Master of Business Administration (MBA) in Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma

       OR

  • Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis)

Workshops are conducted by live webinars for online students.

Classroom workshops are available if there is a local branch in your country. Speak to our course advisors on this subject.

There is no Visa requirement for this programme.

Boost your credibility and advance your knowledge, role and career.

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What makes our business school different?

We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best MBA distance learning courses in Hampshire, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.


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Accredited Degrees

Gain an accredited MBA through our blended course in Hampshire which is recognized and accepted worldwide.

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Low Fees

Get as much as 60% scholarship on our blended MBA courses.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

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Graduate On Campus

Celebrate your success by having your graduation on campus.

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Qualification

Earn an MBA Degree from Girne American University.

Get access to complimentary library of 31,000,000+ Articles and Journals

Use the online learning resources collection provided by MSBM to unlock knowledge.

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

get started

How to get started with your degree lectures

Building a business is hard. Training and getting the best out of your employees shouldn't be.

1

Create a free account

Register to join our online learning platform by filling out our inquiry form.

2

Upload your document

Make available all necessary academic credentials on your student portal.

3

Receive conditional offer letter

The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.

4

Make payment for tuition

The tuition must be paid within the allotted time frame. Greetings on your enrollment!

5

Attend lectures & live webinar classes

Attend lectures on your student portal and join our live webinar classes.

6

Assignment & Assessment

Login into your student portal to take your quiz and assignment..

7

Get your diploma/degree

Receive your globally recognized and WES evaluated certificate.

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Get access to online study materials. All courses are 100% online and self-paced.
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Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.

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Get Your Degree
Get Your Degree
You will receive a degree certificate from MSBM and the Partner University.
Learn Practical Business Modules
Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
Study while you work
Study while you work
Obtain a degree without necessarily leaving your country.

Get Your Degree

You will receive a degree certificate from MSBM and the Partner University.

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Learn Practical Business Modules

Complete several modules ranging from Business Leadership and Managing People.

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Study While You Work

Obtain a degree without necessarily leaving your country.

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