Our all-inclusive course content is designed to develop and hone your skills at the strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business frameworks.

The following are the educational objectives of our program:

• Develop skills and capabilities to devise adequate marketing and branding strategies for the business.
• Motivate employees by aligning their personal goals with organizational objectives; identify methods to retain key employees and train them according to business needs.
• Interpret qualitative and quantitative data to predict consumer behaviour, target appropriate sets of customers, and improve their experiences.
• Apply branding strategies to manage the brand value in different nations, communicate the brand’s mission and vision, and turn a local brand into a global brand.
• Understand ethical aspects while making business decisions; emphasize corporate social responsibility by engaging in community initiatives and sustainable production processes; associate social and environmental concerns with marketing practices.
• Interpret marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
• Assess current business scenarios and financial and social risks; employ relevant business decisions to mitigate threats and enhance business profitability in the long run.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

You are required to hold, at minimum, a recognised bachelor's degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.

In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this by submitting a CV, portfolio, and/or personal statement.

English Language Proficiency:

Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:

IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+

English Proficiency Waivers: 

The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.