This course is designed to offer students a comprehensive overview of E-commerce, with the goal of ensuring they have a strong grasp of the fundamental concepts involved. By the conclusion of the course, students will have the knowledge and expertise necessary to confidently navigate the world of online business.
After the successful completion of this course, you will understand the following;

Introduction to E-commerce Management:

• Understand the nature and dynamics of E-commerce.
• Understand the concept of M-commerce.
• Differentiate between E-commerce V/s E-business.
• Understand Internet Marketing and its key strategies.
• Understand E-tailing and key types.
• Understand the concept of Virtual Enterprise.

Recognizing the Network Infrastructure of E-commerce and Mobile Commerce:

• E-commerce infrastructure and elements of e-commerce infrastructure.
• The network infrastructure for e-commerce.
• Different types of e-commerce architecture.
• Broadband telecommunication.
• Mobile commerce, its types, its applications.
• Wireless application protocol.
• Mobile information device profile (midp).
• E-marketplaces, their types, key success factors of e-marketplace, features of e-marketplaces, and the impact of e-marketplaces on the economy.

Managing the E-enterprise:

• Compare Conventional Design and E-Organization.
• Understand E-commerce Enterprise’s Organizational Structure.
• Understand the concept and dynamics of E-Retailing.
• Understand and utilize a Conversion Funnel.
• Understand and apply the concept of E-services.

Realizing E-Business Strategy and Implementation:

• Understand E-commerce Marketing and strategies with the help of case studies
• Grow Ecommerce by understanding the strategies and barriers to growth.
• Understand Competitive Advantage, Michael Porter & Sustainable Competitive Advantage.
• Understand and measure the success of a strategy with the help of cost-benefit analysis and ROI calculation techniques.
• Understand the process and Requirements of Starting an Online Business and measuring its impact.

Appraising E-commerce Software System:

• Understand and apply E-commerce Software systems.
• Understand E-commerce Websites, along with their types.
• Understand the concept of Supply Chain Management in E-commerce.
• Understand Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce.
• Understand What is an EFT Payment? And How Do e-Checks Work?
• Understanding Digital payment systems, currency and Payment Gateways.

Recognizing the Legal and Security Framework of E-commerce:

• Understand E-commerce Security Fundamentals and deal with issues arising there.
• Understand and comply with E-commerce Business Laws and Regulations.
• Understand Ethics, Social and Political Issues.
• Learn about the Basic Ethical Concepts: Responsibility, Accountability and Liability.
• Understand Privacy and Information Rights.
• Understand What is Customer Data, the Importance of Collecting Customer Data, and Data Collection Methods.
• Understand the concept of E-Governance and its types.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• E-commerce Manager
• E-commerce Specialist
• E-commerce Analyst
• E-commerce Developer
• E-commerce Marketer
• E-commerce Sales Manager
• E-commerce Customer Service Representative
• E-commerce Operations Coordinator