Master of Arts (MA) in Marketing Management
The Master of Business Administration is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 - 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online by our partner university with a study of 30 ECTS: 4 – 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The objective of the Master of Arts (M.A) in Marketing Management is to provide learners with an understanding of the key concepts, theories, and practices of marketing management, including market research, consumer behaviour, product development, pricing, promotion, and distribution. Furthermore, this module helps to develop learners' analytical and critical thinking skills and their ability to apply marketing concepts and strategies to real-world business situations. It assists in preparing students for careers in marketing and related fields by providing them with the skills and knowledge needed to plan, implement, and evaluate marketing campaigns and make strategic decisions in a fast-paced, ever-changing business environment.
The content of the qualification is focused on the following:
- A brief overview of International Marketing
- Understanding Advanced Research Methods and Business functions, including people management
- Analyse International Consumer Behavior
- Applied Marketing Research
- Online and Social Media Marketing
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
University Progression
This course will enable the student to progress to a full Master's degree with our partner University by enrolling for the second stage of the programme.
Stage 2:
This stage is delivered online by our partner university with a study of 30 ECTS:
- Digital Business Models
- ELECTIVE A
- Master Thesis
Entry Requirements
For entry onto the Master of Business Administration (MBA) qualification, learners must possess the following:
- Completed undergraduate degree with 240 ECTS.
- Your degree must be from a state or state-recognised higher education institution/university.
- You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree.
- Proof of at least one year’s professional work experience completed prior to the start of the study programme. Work experience must have been gained after the completion of your undergraduate studies.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required.
English Language Skills:
Is English your native language or have you graduated from an English-speaking school or university? Then you do not need to prove your English language skills.
You can prove your English skills with an English B2 level certificate (no older than 5 years). Don’t have this at hand? No problem! You can quickly get your English certified with Duolingo.
- Take the online test in just 45 to 60 minutes
- Receive your certified results within 2 days
- Save valuable money and time
We also accept the following English language skills certificates:
- TOEFL (minimum 80 points) or
- IELTS (minimum Level 6) or
- Cambridge Certificate (minimum Grade B)
Course Modules
This module provides the most critical information about the study course and assignment submission.
An International Marketing module aims to provide students with an understanding of the principles and practices of marketing, including developing and implementing effective marketing strategies globally. The module typically covers market research, consumer behaviour, product development, pricing, promotion, and distribution.
The aim of an advanced research methods module in marketing management is to provide students with the knowledge and skills necessary to design and conduct rigorous research studies in marketing.
The module on International Consumer Behavior aims to provide students with an understanding of the factors that influence consumer behaviour in different cultural and international contexts. Through the completion of this module, students will learn to analyse and understand consumer behaviour in an international context and how to apply this understanding to the development of effective marketing strategies.
A module on Applied Marketing Research aims to provide students with the knowledge and skills necessary to design and conduct practical marketing research studies that can be applied in real-world business settings. Through the completion of this module, students will learn to apply research methods to gather and analyse data that can be used to inform business decision-making in areas such as product development, pricing, promotion and distribution.
A module on Online and Social Media Marketing aims to provide students with an understanding of the principles and practices of marketing in the digital age, specifically in the context of online and social media platforms. The module typically covers digital marketing strategies, online advertising, social media marketing, e-commerce, web analytics, and digital marketing measurement and metrics. Through the completion of this module, students will learn to develop and implement effective online and social media marketing campaigns that can help businesses reach and engage with their target audiences in the digital space.
This seminar aims to provide participants with an in-depth understanding of current issues and trends in the marketing field to help them stay informed and up-to-date with the latest developments in the industry. The seminar aims to give participants the knowledge and skills they need to stay competitive in the ever-changing marketing landscape and to help them make informed decisions about their marketing strategies.
Workshops
Workshops are conducted through live webinars for online students.
Visa Requirements
There is no Visa requirement for this programme.
