This course delves into the fundamentals of affiliate marketing, exploring email and content marketing strategies. It then expands to native and display advertising, providing an understanding of various ad types and metrics. The journey continues with the art of programmatic advertising, distinguishing it from real-time bidding, and concludes by navigating effective marketing cooperation strategies, emphasizing legal and ethical considerations.

After the successful completion of this course, you will understand the following;

Fundamentals of Affiliate Marketing:

• Grasp affiliate marketing concepts, including networks and programs.
• Assess the pros and cons of email and content marketing in affiliate strategies.
• Choose effective methods for email and content marketing campaigns.
• Understand permission marketing and monitor email campaigns diligently.
• Develop strategies for selecting and monitoring affiliates, and optimizing performance.
• Analyze data to optimize affiliate campaigns and implement best practices.
• Create impactful email campaigns with personalized content and effective management.
• Develop diverse content marketing campaigns with varied content types and goals.
• Use tools for monitoring and analyzing content marketing campaign effectiveness.
• Comply with legal and ethical considerations, including disclosure and anti-spam measures in affiliate marketing.

Native Advertising and Display Advertising:

• Define native advertising and distinguish it from other forms of advertising, such as display advertising and sponsored content.
• Understand the various types of native advertising and display advertising.
• Develop effective native advertising and display advertising strategies.
• Learn when should we Use Display Advertising and native advertising.
• Analyze and interpret native advertising and display advertising metrics.
• Choose appropriate tools and platforms for creating and managing native advertising, and display advertising campaigns
• Develop effective display advertising strategies.
• Develop a comprehensive understanding of the current trends and future directions of display advertising and native advertising.

Programmatic Advertising:

• Define programmatic advertising and explain its role in digital marketing.
• Compare programmatic advertising with real-time bidding and evaluate the advantages and limitations of each approach.
• Identify and classify the different types of programmatic transactions.
• Analyze and apply methods for monitoring, controlling, and tracking programmatic advertising campaigns.
• Differentiate programmatic advertising from traditional ad-buying methods.
• Categorize the different types of programmatic advertising.
• Evaluate the key metrics used in programmatic advertising.
• Select appropriate tools and platforms for creating and managing programmatic advertising campaigns.
• Assess the legal and ethical considerations that apply to programmatic advertising.
• Develop effective programmatic ads.
• Collaborate effectively with other stakeholders in programmatic advertising campaigns.
• Explore the current trends and future directions of programmatic advertising.

Marketing Cooperation:

• Define marketing cooperation and understand its benefits for businesses.
• Identify different types of marketing cooperation.
• Develop effective marketing cooperation strategies.
• Understand the legal and ethical considerations that apply to marketing cooperation.
• Identify and evaluate potential marketing partners.
• Measure and evaluate the success of marketing cooperation campaigns.
• Develop skills in effective communication and collaboration with marketing partners.
• Understand the role of technology in facilitating marketing cooperation.
• Develop a comprehensive understanding of the current trends and future directions of marketing cooperation.

 

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Affiliate Marketing Manager
• Email Campaign Specialist
• Performance Marketing Analyst (Affiliate & Mail)
• Digital Acquisition Specialist - Affiliate Focus
• Mail Marketing Strategist
• Affiliate Program Coordinator
• Performance Marketing Operations Lead
• Email and Affiliate Marketing Consultant
• E-commerce Performance Specialist (Affiliate & Mail)
• Affiliate Partnership Development Manager