Introduction to Hotel Marketing:

• What is Hotel Marketing?
• Importance of Marketing in Business.
• What is Market Segmentation?
• Benefits of Market Segmentation.
• Types of Market Segmentation.
• Product Development for effective sales.
• What should be the strategic Product Pricing?
• Locating the Product and its importance.
• Product Promotion, its way and role in Hotel Marketing.
• Channel of Distribution in the Hotel Industry
• Online Marketing.

Marketing Analytics and Its Importance in Hotel Industry:

• What is marketing Analytics.
• Importance Marketing Analytics.
  Role of Marketing Analytics in Business.
• Marketing Analytics Tools.
• Function of marketing analytics software
• Qualifications for Marketing Analytics Managers:
• What Hotels can do through Marketing Analytics.
• Hotel Marketing and Competitors Analysis.
• Marketing Information System Meaning and Scope.

Consumer’s Behaviour and Hotel Marketing:

• What is customer’s Buying Behaviour?
• Factors Influencing Buying Behaviour in Hotel Marketing.
• The Buyer Decision Process.
• Impact of Changes in Consumer Behaviour on Hotels.
• Provide the service quality and value that guests expect.
• Meeting Guest Expectations through Planning.
• The Hospitality Planning Cycle.
• The importance of a positive client experience to the hotel industry.

Key Aspects, Importance and Process of Sales and Sales Management:

• What is sales management?
• Importance of sales management.
• Sales management process.
• Effective Sales Promotion Techniques for Hotels.
• Analysing Hotel Sales and methods to improve sales.
• Role of Manager in the Hotel Industry.
• Use of Information Technology in Boosting Hotel’s Sales.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Hotel Marketing Professionals
• Sales and Marketing Managers in the Hotel Industry
• Hospitality Business Owners and Entrepreneurs
• Marketing Analytics Managers
• Professionals Seeking Career Advancement in the Hotel Industry