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We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos.
We are one of the fastest growing private business schools, with a stylish blended
learning model that is both online and on campus.
Accredited Degrees
Gain an International Postgraduate Diploma which is recognized and accepted worldwide.
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All modules are assessed via submitted assignments - there are no exams to write.
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Aim of the Programme:
Marketing is pivotal to the growth of businesses and is a much sought-after qualification among professionals and business owners. The MSBM International Postgraduate Diploma in Marketing is a specialized Programme that enables students to develop an advanced understanding of concepts, approaches, and tools relevant to the field of Marketing in this era.
Programme Structure
This program consists of 6 compulsory units, which are equal to a total of 120 credits.
For entry onto theInternational Postgraduate Diploma (IPGD) in Marketing qualification, learners must possess:
OR
This module provides the most critical information about the study course and assignment submission.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems.
We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.
The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.
The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Through this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Aim of the Programme:
Marketing is pivotal to the growth of businesses and is a much sought-after qualification among professionals and business owners. The MSBM International Postgraduate Diploma in Marketing is a specialized Programme that enables students to develop an advanced understanding of concepts, approaches, and tools relevant to the field of Marketing in this era.
Programme Structure
This program consists of 6 compulsory units, which are equal to a total of 120 credits.
Upon successful completion of the International Postgraduate Diploma in Marketing, students will be able to:
Marketing Communication:
Develop integrated marketing communication plans: Formulate comprehensive marketing communication strategies that effectively integrate various communication channels to reach target audiences and achieve marketing objectives.
Create impactful marketing messages: Craft compelling and persuasive marketing messages tailored to different communication platforms and target segments, using appropriate language, tone, and visual elements.
Utilize digital marketing communication tools: Utilize digital marketing tools and platforms to plan, execute, and evaluate digital marketing campaigns, including social media marketing, content marketing, email marketing, and search engine optimization.
Manage marketing communication budgets: Allocate and optimize marketing communication budgets effectively, considering the cost-efficiency and impact of different communication channels and tactics.
Marketing Management:
Apply marketing principles and concepts: Understand and apply fundamental marketing principles and concepts to develop marketing strategies, conduct market research, segment target markets, and position products and services effectively.
Analyze consumer behaviour: Analyze consumer behaviour and decision-making processes to identify consumer needs, preferences, and motivations and use these insights to develop customer-centric marketing strategies.
Develop marketing plans: Develop comprehensive marketing plans that align with organizational objectives, considering market dynamics, competitive forces, and resource constraints.
Implement marketing strategies: Implement marketing strategies effectively by coordinating marketing activities, monitoring performance, and adjusting strategies based on market feedback and performance indicators.
International Marketing:
Understand global market dynamics: Analyze and evaluate global market trends, cultural differences, legal and regulatory frameworks, and economic factors to develop effective international marketing strategies.
Conduct international market research: Plan and conduct market research on international markets to identify market opportunities, assess market potential, and evaluate market entry strategies.
Develop global marketing strategies: Develop and implement global marketing strategies that address market-specific needs, adapt to cultural nuances, and navigate international distribution channels.
Manage international marketing operations: Understand the complexities of international marketing operations, including managing international distribution channels, coordinating global marketing teams, and addressing cross-cultural challenges.
Strategic Management:
Analyze competitive landscapes: Analyze the competitive landscape and industry dynamics to identify opportunities and threats and develop competitive strategies that provide a sustainable advantage.
Formulate strategic marketing plans: Develop strategic marketing plans that align with organizational goals, considering internal and external factors, market trends, and competitor analysis.
Implement strategic initiatives: Implement strategic marketing initiatives effectively, considering resource allocation, stakeholder management, and organizational alignment.
Evaluate strategic marketing performance: Use key performance indicators (KPIs) and strategic marketing metrics to evaluate the effectiveness of strategic marketing initiatives and make data-driven decisions for continuous improvement.
This module provides the most critical information about the study course and assignment submission.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
In this course of Marketing communication we will explores the various methods and strategies used to effectively promote and sell products or services to a target audience. Through this course, students will gain an understanding of the key principles and techniques involved in developing successful marketing campaigns, including advertising, public relations, social media, and branding. Students will also learn how to analyze consumer behavior, develop messaging and creative content, and measure the effectiveness of marketing efforts.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The Master of Business Administration (MBA) in Marketing is designed to fit around work and personal commitments. World-class teaching is delivered via pre-recorded online lectures to enrich the learning experience. MSBM has perfected the art of delivering practical marketing management education. Our practice-based approach focuses on addressing real-world marketing and communication problems.
We don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with case studies, webinars, business simulations, and 100% project-based.
The Master of Business Administration (MBA) in Marketing allows you to achieve the qualification between 8 to 10 months, so it is a fast track to new opportunities and enhanced career prospects.
The purpose of this programme is to deliver an enhanced view of the marketing concepts and practices aimed at steering your business to new heights of reach and customization, which in turn is supported by appropriate reference to theoretical and conceptual analysis.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Through this course, students will learn how to identify market opportunities, analyze consumer behavior, and develop effective marketing strategies to meet customer needs and achieve business goals. Topics covered in the course may include market research, product development, pricing strategies, distribution channels, and promotion tactics. Students will also gain an understanding of how to measure the effectiveness of marketing efforts and adjust strategies accordingly.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The aim of this unit is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organizational changes.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Through this course, students will gain an understanding of how to formulate and implement effective business strategies, develop organizational structures, and create a culture of innovation and excellence. The course will also cover topics such as decision-making, risk management, and ethical leadership. Students will learn how to analyze the competitive landscape, identify opportunities for growth, and develop strategies that leverage their organization's strengths to achieve success.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The aim of this course is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
For entry onto theInternational Postgraduate Diploma (IPGD) in Marketing qualification, learners must possess:
OR
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Executive Education
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