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Average Completion Time
1 Month
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Efforts
3 hours
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Level
Advanced
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Anytime
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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

The Advanced Professional Certificate in Public Relations aims to equip the learner with concepts and skills to manage and run Public Relations initiatives and to create a sound system of maintaining long term relations with the society in line with the overall corporate brand image.

The learner will be able to acquire skills and understand tools to plan and prepare all the resources needed to execute a public relations campaign and evaluate the outcomes of the campaign against the organizational targets.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

  • Understand the concept of Public relations
  • Recognize the objectives and challenges of Public relations
  • Understand that public relations is a process, not an event
  • Understand the management process of Public relations
  • Conceptualize public relations plan
  • Understand the process of creating Public relations plans
  • Evaluate the benefits of creating a public relations plan
  • Understand the process of public relations campaign activation
  • Effectively set public relations objectives
  • Understand the role of public relations in Government
  • Understand the process of creating Public relations plans
  • Evaluate the benefits of creating a public relations plan
  • Understand the process of public relations campaign activation
  • Effectively set public relations objectives
  • Understand the role of public relations in Government

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

An E-Certificate of achievement will be awarded after successful completion of the course once the completion criterion is satisfied as a proof of success.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and get updated on current ideas in the respective field. We recommend this certificate for the following audience.

  • CEO, Director, Manager, Supervisor
  • Public Relation Manager
  • Marketing Director, Manager
  • Communications Manager
  • Spokesperson
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Complete several modules ranging from Business Leadership and Managing People.
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